Beth Demmon Email & Phone Number

Greater San Diego Area

Bylines in the Washington Post, Saveur Magazine, VICE Munchies, Good Beer Hunting, San Diego Magazine, Craft Beer & Brewing Magazine, Eater, Playboy, and many more. I also write the monthly Substack column "Prohibitchin'," which highlights women and non-binary individuals working in beverage alcohol across the world. My first book "The Beer Lover's Guide To Cider" came out on September 12, 2023 from Mango Publishing.

Prohibitchin’ seeks to amplify the voices of people working in and around craft beer, spirits, wine, cider, and other beverage alcohol segments who may not get the recognition they deserve. By highlighting a diverse array of voices with a range of experiences and occupying varying roles within their industries, Prohibitchin’ hopes to expand the preconceived notion of who works in, enjoys, and moves hospitality forward. The monthly newsletter is free to read, subscribe, and share.

Greater San Diego Area

Freelance journalist covering the beverage scene in greater San Diego.

Greater San Diego Area

Spearheaded the development of a digitally-driven Content Team and streamlining production between multiple departments, including media buying, design, social media, and more.

San Diego, California

• Hired as Content Manager to be responsible for overall content strategy for clients and executing outlined content marketing goals.• Headed growing team of content specialists as well as manages network of freelance bloggers around the country.• Edited and posted content for a variety of campaigns, specializing in the luxury residence field.• Wrote content for multiple campaigns simultaneously.• Scheduled posts in Wordpress & worked with AEs to confirm consistent/unique voice for each campaign.

Greater San Diego Area

• Wrote and edited all copy for Wheatpaste Art Collective, including new product information and keywords, new category specifications, sales/marketing materials, press releases, blogs, e-mail blasts, social media, and video scripting.• Wrote, edited, and oversaw all copy for GreenBox Art + Culture & Oopsy Daisy, Fine Art For Kids in conjunction with IT for web updates, marketing & sales, new product and category specifications, press releases, and graphics for all printed collateral.• Concepted, created, and submitted weekly e-blasts to Director of Marketing & Director of E-Commerce, scheduled and tracked analytics.• Delegated new marketing imagery to Graphics and assigns SEO and meta information for all website updates.• Built brand authenticity and engagement through social media management and real-time updates.• Created and oversaw creation of thousands of unique product descriptions (including SEO and sales copy) for single and multi-brand products, including exclusive packaging copy and custom alternatives for major retailers including Target stores and Land of Nod.

Greater San Diego Area

• Created a social media + copy strategy template for all three brands to maximize marketing results on all platforms (including Facebook, Twitter, LinkedIn, Pinterest, YouTube, Vimeo, and Google+).• Developed hands-on sales relationships with major retailers, boutiques, and college stores across the United States.• Partnership research & development with companies focused on similar youth culture demographic• Researched and tracked potential wholesale leads.• Created the Wheatpaste brand from the ground up with ongoing trend-spotting and flexible marketing strategies.• Assisted with the licensing process and new art acquisition.• Maintained existing wholesale relationships and developed new retail relationships for Wheatpaste Art Collective.• Event attendance including: SXSW 2012, Interactive Day San Diego 2012, DesignerCon, Ink-N-Iron, Agenda Show in Long Beach, Home & Gift Show at Atlanta's AmericasMart, Boys & Girls Club of San Diego’s Christmas Tree Lane 2012 as official representative, and other local and nationwide industry events.

Greater San Diego Area

• Regular order entry and daily customer service support.• Reached out to new and existing wholesale customers through sales and marketing outreaches.• Worked on rebranding GreenBox and Oopsy Daisy, along with development of Wheatpaste.• Launched social media strategy for all 3 brands.• Attended several industry trade shows for wholesale customers.• Ran sales reports and assisted with brand development based on customer feedback.• Trained several new customer service associates on all systems, including Quickbooks, SAP, Microsoft Office applications, and Filemaker Pro.

• Worked with the Director of Sales and Marketing to create advertisements and marketing strategies towards the food service and hospitality industries. • Utilized advanced color theory knowledge to design high-end upholstery and chair frame combinations to successfully catch the eyes of designers and clients.• Handled individual quotes, sales orders, purchase orders, and invoices for 50+ projects simultaneously.• Performed market research surveys to clients for feedback on sales techniques, quality of after sales service.• Improved customer service based on client feedback through the development of new policies and procedures. • Maintained successful liaison with our Sales Reps across the US.• Ensured that all transactions that affect the company inventory are processed accurately by auditing the Sales Reports.• Attended and coordinated trade show registration, booth request and upkeep, material preparation and shipping.• Coordinated product samples/materials to/from Showrooms and Reps.

General waiting & bartending responsibilitiesSide workOpening and closing of restaurantMaintaining inventory levels

Executed French service style for parties of 10-2,000 guestsResponsible for delegating teams for accurate and delicate service at events such as the Virginia Democratic Convention

Installation and breakdown of monthly exhibitionsResponsible for opening/closing gallery shopMaintaining artist relationsDocumentation and photo editing for website

Bfa, Painting And Printmaking

Activities and Societies: Phi Kappa Pi honors fraternity, graduated Cum Laude

Fine Arts

Activities and Societies: ArtCNU, Vegetarian Club

Honors

Activities and Societies: Captain of the Varsity Lacrosse Team, 2003 President of the National Art Honor Society, 2003 Editor, Echoes.