•Leading the team responsible for marketing, public relations, media relations, advertising, social media and graphic design• Creating a strategic communications plan to help the organization meet its long-and-short-term attendance and revenue goals resulting in record attendance •Securing national and international media coverage of exhibits, events and key initiatives•Working cross departmentally to create revenue-driving programs and events, while ensuring the success of existing initiatives•Serving on a number of cross departmental committees including the Leadership Team, Operations Team, Guest Experience Team, and the AZA Accreditation Committee •Representing the aquarium as the main point of contact for the San Diego Museum Council and the San Diego Tourism Authority.

•Writing and editing a variety of communications materials including news releases, talking points, pitch letters, magazine articles and feature stories • Managing the production of video features about campus programs, people, research and projects•Strategizing content for SDSU News Center and coordinating story coverage •Providing crisis/issues management counsel, crafting messages for university spokespersons and serving as a media spokesperson•Performing duties as Public Information Officer during campus-wide crises •Developing a media training program for university faculty, administrators and student leaders •Managing an online expert database, proactively pitching campus experts to secure local, regional and national media coverage•Representing the Marketing and Communications Department on a number of committees including the Sexual Violence Task Force, the Security Incident Response Team and the Emergency Operations Center

PR, marketing and social media consultant focused on a broad range of clients from travel and hospitality to consumer products and the arts. • Provided public and media relations services to a variety of clients in the arts, hospitality, fashion, retail and consumer product industries • Secured client coverage in local, regional and national media outlets • Provided media training• Helped clients to develop a brand voice • Edited web and print materials • Supported events • Clients: Jill Courtemanche Millinery, Slater’s 50/50, MakerPlace; Pat Downing Metal Design

•Official spokesperson for LEGOLAND California Resort including Sea Life Aquarium and Legoland Water Park•Wrote press releases and pitched local, regional and national media •Managed Community Relations program, planning media events and coordinating donations with charitable organizations •Wrote and edited internal and external marketing materials including web copy, brochures, speeches, event scripts, fact sheets, employee newsletters and presentations•Developed and executed a social media plan for the Resort, managing content for social networking sites including Facebook, Twitter and YouTube as well as hosting blogger events •Developed relationships with key local and national bloggers with hits on influential mom, travel, geek and celebrity blogs