Elizabeth Egan Email & Phone Number

Philadelphia, Pa, Us

West Newton, Massachusetts, Us

• Spearheaded the establishment of the marketing function from inception, including implementation of foundational marketing technology, development of brand standards, budgeting, and growth marketing strategies.• Played a pivotal role as product marketing lead, collaborating with the tech team on product design, feature development, and multi-media content creation for patient and provider-facing applications.• Conducted market research, devised a segmentation strategy, and crafted a compelling messaging framework to ensure brand consistency and guide sales and marketing efforts.• Executed a multi-media content marketing strategy, resulting in 12 earned media placements with an estimated reach of approximately 72.3 million.• Led corporate event strategy and execution, including live and virtual client-centered meetings.• Developed and secured executive buy-in for business proposals, resulting in a 100% success rate for securing executive escalation.• Oversaw successful redesign and migration of corporate website, driving an 85% increase in traffic year over year.• Produced investor pitch materials, board presentations, and shareholder communications.• Facilitated sales enablement through training, multi-media collateral development, and content-driven demand generation.

Boston, Massachusetts, Us

• Built and led teams responsible for developing and executing product marketing and growth strategies for digital health technology solutions.• Implemented product marketing and marketing communication strategies to socialize Cohere Health’s unique value proposition, resulting in a 60% increase in ARR and substantial pipeline growth.• Drove market brand awareness through consistent media presence and prestigious award recognitions.• Accelerated pipeline growth with over 850 MQLs in 2021 through content calendar execution.• Led analyst briefing process with IDC, CB Insights, and Forrester.• Developed market segmentation strategy, buyer personas, and messaging framework to guide sales and marketing efforts.• Created comprehensive sales toolkit to support growth team efforts.

Indianapolis, In, Us

• Orchestrated the strategic pivot from a traditional staffing organization to a leading-edge consultancy, tripling the company valuation and driving a successful acquisition by Advarra.• Designed and executed marketing strategy for repositioning the organization, leading to 15% revenue growth in the Life Sciences business.• Increased demand generation by over 300% through high-impact, multi-channel campaigns.• Revamped company website, boosting traffic by 125% year over year, and increased engagement on major social channels, including a 50% increase in followership on LinkedIn• Launched an internal Innovation Council to accelerate internally generated ideas aimed at improving business performance.

Durham, North Carolina, Us

• Led a team of marketers responsible for designing and executing the marketing strategy for the Commercial Services business in the U.S., including the Brand & Marketing, Launch Excellence, Commercial Analytics, Salesforce Effectiveness, and Market Access business lines. • Achieved a 30% increase in demand, driving $10M in new revenue for the Market Access Center of Excellence in 2017 through the design and delivery of comprehensive thought leadership programs.• Successfully launched 5 new products, employing effective go-to-market strategies.• Led cross-functional teams in integrating acquired companies and assets.

Durham, North Carolina, Us

Durham, North Carolina, Us

Prior to IMS Health merging with Quintiles to become IQVIA, I was the marketing lead for the Payer, Provider, and Government Solutions portfolio. In this role, I assisted the organization in executing market research to instruct strategic growth opportunities for investment and managed the design and execution of the product marketing, marketing communication, and growth marketing strategies.

Newark, Nj, Us

• Managed product marketing and marketing communication strategies for SaaS solutions, achieving continuous year-over-year growth for a $60M+ portfolio.• Led customer retention strategies, resulting in a 97% annual retention rate.• Played a key role in developing clinical solutions go-to-market strategy and securing new revenue through proposals.• Led lead generation team, optimizing acquisition, qualification, and data cleaning processes.

Newark, Nj, Us

Philadelphia, Pa, Us

• Led product marketing for high-revenue product lines in Nursing and Health Professions, maintaining the best-selling position for Davis’s Drug Guide for Nurses.• Successfully launched the web-based student and instructor online resource center, DavisPlus.

Philadelphia, Pa, Us

Philadelphia, Pa, Us