Beth Erlendson, Marketing Pro Email & Phone Number

United States

Portland, Oregon Area

Founder and owner of Fab Brands, cutting edge digital and traditional marketing services to help lifestyle and wine industry businesses stand out in a crowded marketplace, build brand loyalty and drive sales. We provide a comprehensive solution to your marketing needs, ensuring consistent and compelling messaging at all consumer touch points. With a team of five industry experts, we provide a brilliant mélange of strategic marketing concepts, from creation to implementation and management… Show more Founder and owner of Fab Brands, cutting edge digital and traditional marketing services to help lifestyle and wine industry businesses stand out in a crowded marketplace, build brand loyalty and drive sales. We provide a comprehensive solution to your marketing needs, ensuring consistent and compelling messaging at all consumer touch points. With a team of five industry experts, we provide a brilliant mélange of strategic marketing concepts, from creation to implementation and management. Simply, we make you look Fabulous!Providing expert marketing services to businesses in these industries: Lifestyle; Food and Beverage; Real Estate & Home Services; Experts & Coaches; Fashion & Style; Health & WellnessServices Provided:Strategic Marketing PlanningBrand Identity and LogosWeb Design, Updates and MaintenanceGraphic DesignSocial Media MarketingCopywritingTrade Show Display Design Show less

Portland, Oregon Area

Finalist for the 2009 EWGA National Women Who Lead Award for Excellence in Weekend Golf Event Planning and Marketing. Currently serving as Chair of the Golf Events Committee, effectively managing the work plans and program implementation of a ten-member committee, in addition to helping guide the evolution of Chapter at large. Oversee website administration and content management, contract negotiation, event logistics and promotions. (2008-current)

Beaverton, Or

Composed compelling, benefit-oriented copy incorporating the “Nike Voice” for Nike Golf print advertising collateral and product description copy for Nike’s retail website. Played an essential role in the development and implementation of Nike’s Global Digital Commerce Copy Style Guide to establish standard copy practices and naming protocols for enhanced search engine optimization (SEO) and a consistent consumer brand experience. This resulted in a weekly revenue increase of $22,000+… Show more Composed compelling, benefit-oriented copy incorporating the “Nike Voice” for Nike Golf print advertising collateral and product description copy for Nike’s retail website. Played an essential role in the development and implementation of Nike’s Global Digital Commerce Copy Style Guide to establish standard copy practices and naming protocols for enhanced search engine optimization (SEO) and a consistent consumer brand experience. This resulted in a weekly revenue increase of $22,000+ and 96,000 more weekly natural traffic visits.Successfully managed the copywriting process for Nike’s retail website by maintaining a master database of the entire season’s product offerings, running daily and weekly reports, prioritizing copy needs, and distributing and tracking copy assignments. Show less

Portland, Oregon Area

Developed and executed sales strategies to maximize market penetration and programs, both short and long range, to ensure the profit growth and expansion of company products and services targeted at the hospitality and tourism industry. Identified, initiated and maintained relationships within the business community in support of corporate sales goals. (Position ended when company was sold and new owner eliminated the product line I was responsible for.)

Portland, Oregon Area

Senior Marketing & Promotions Representative, TriMet, Portland, OR.Strategized and executed comprehensive marketing and communication campaigns to support corporate brand development and sales objectives, managing advertising campaigns and promotional events, and monitoring program results. Managed the production of print, radio, TV, video and internet marketing collateral. Cultivated and advanced relationships with key community leaders and media to enhance and further the company’s brand… Show more Senior Marketing & Promotions Representative, TriMet, Portland, OR.Strategized and executed comprehensive marketing and communication campaigns to support corporate brand development and sales objectives, managing advertising campaigns and promotional events, and monitoring program results. Managed the production of print, radio, TV, video and internet marketing collateral. Cultivated and advanced relationships with key community leaders and media to enhance and further the company’s brand and image. Established the company’s online promotional product sales operation, managing its marketing plans and product fulfillment process. Show less

4755 Sw Griffith Dr., Beaverton, Or 97005

Managed the development and implementation of the City's cultural programs and events including: Fourth of July Celebration, Good Neighbor Days, Pioneer Reunion, Earth Day/Yard Clean-Up Day, Flag Day, Centennial Celebration events, Beaverton’s Centennial history book, Community Gardens, Rose Festival Grand Floral Parade and Starlight Parade floats, and recycling programs. Oversaw event logistics execution, contractor negotiation, promotional material development, entertainment booking, staff… Show more Managed the development and implementation of the City's cultural programs and events including: Fourth of July Celebration, Good Neighbor Days, Pioneer Reunion, Earth Day/Yard Clean-Up Day, Flag Day, Centennial Celebration events, Beaverton’s Centennial history book, Community Gardens, Rose Festival Grand Floral Parade and Starlight Parade floats, and recycling programs. Oversaw event logistics execution, contractor negotiation, promotional material development, entertainment booking, staff and volunteer training and budget reconciliation. Wrote and designed two monthly newsletters – one targeted toward the city resident and the other for City of Beaverton employees. Served as media liaison. Wrote press releases, pitched story ideas and coordinated press events. (1986 – 1993) Show less