Elizabeth Ezar, Mba Email & Phone Number

The Create Program pairs industry leaders with leading technologists and entrepreneurs from the Southwestern Pennsylvania area to create new products and businesses that directly address industry-specific needs. This program consistently yields businesses and products with a clear product-market fit from the start.More infoInnovation Works: https://www.innovationworks.org/Robotics Factory: https://www.roboticsfactory.org/

Newark, Delaware, Us

Medical Products Division Global Marketing Leadership TeamLeading a cross-functional team of experienced marketing, sales, product, operations, technical, and business experts, to develop and market a comprehensive portfolio of services, including opportunities for digital health solutions leveraging artificial intelligence, to address key market needs for physicians and providers.• Executive responsibility and full ownership of services portfolio marketing initiatives• Designed and stood-up a first-ever Services organization, operating model, governance and processes for Medical division• Defined divisional roadmap of non-product solutions and services• Established portfolio and service specific KPIs• Collaborated with market and disease state experts within the business to identify opportunities for non-product offerings to address customer needs• Incubated early-phase ideation and evaluation of service opportunities through concept development and proof of concept pilot• Continuously assessing artificial intelligence technology, vendors, and tools in their application across physician, provider, and patient care continuum

Pittsburgh, Pennsylvania, Us

Supporting several business:ChemImage Sensor Systems (hardware, software, algorithms): technology products and product as a service (PaaS) to detect unseen threats, such as narcotics and explosives, in the corrections, law enforcement, and venue security markets.ChemImage Life Sciences (hardware, software, algorithms): technology products for surgical, diagnostic, and monitoring applications to enable physicians and other clinicians to improve patient outcomes through situational awareness.Innotescus (SaaS startup): innovators in computer vision, creating tools to enable accurate, transparent data set annotation to accelerate the success of researchers and project managers. CardioVere (hardware, software algorithms): a startup focused on bringing to market a Vital Sign for Heart Failure, a LLC wholly owned by ChemImage.Responsible for the development, implementation, and performance of all marketing and product management strategies for ChemImage Corp. and its lines of business. In addition, I serve as business development executive for the life sciences business unit.ChemImage Corporation is a Pittsburgh based company committed to making the world healthier and safer through dramatic advancements in chemical imaging technology. The company combines proprietary, state-of-the-art imaging sensors, algorithms and analytical software to solve the world's most challenging health and safety issues.ChemImage seeks to provide an Awareness of Things™ (AoT™) to a global audience, using the company's innovation platforms to provide people with unprecedented levels of vision, information and situational knowledge about their surroundings in their everyday lives. To accomplish this goal, the firm develops technologies for chemical and biological applications across many global industries; including life sciences, bio-medical, security, threat detection, anatomic pathology, forensics and diagnostics.

Irving, Texas, Us

Senior Manager, Portfolio Marketing/Interim Director of Marketing, 2015-2017I had the opportunity to work on many high-profile projects within McKesson. In my portfolio marketing role I applied the principles of Pragmatic Marketing to help drive awareness of the solutions McKesson provides to retail pharmacies. Portfolio Product Manager 2013-2015As a member of the product management team, the key strength that I brought to MPS&A was my combination of marketing & product mgmt experience. Past experience, along with a strong entrepreneurial spirit, provided the skills needed to see opportunities in a quickly evolving market & the ability to turn those opportunities into reality through commercialization of new solutions. With the changing role of the pharmacist as a key influencer of patient health and outcomes, opportunities for solutions providers has grown significantly. I was able to research and drive strategies for key market needs including long-term care, medication adherence, patient outcomes, specialty pharmacy, and clinical care in the retail pharmacy. Product Management ♦ Product Marketing ♦ Strategy ♦ Marketing Communications ♦ Internal Communications ♦ Sales Effectiveness ♦ Lead Generation and Nurturing ♦ Segmentation ♦ Portfolio Management ♦ Market Research ♦ Leadership ♦ Budgeting ♦ Marketing Planning ♦ Marketing ROI ♦ Commercialization ♦ Retail Pharmacy ♦ Long-Term Care ♦ Specialty Pharmacy ♦ Patient Outcomes ♦ Medication Adherence ♦ Clinical CareMcKesson is the oldest and largest health care services company in the U.S., serving more than 50% of NA hospitals, 20% of physicians, 100% of health plans. As the largest pharmaceutical distributor in NA, McKesson delivers one-third of all medications used there every day. MPS&A is a division of McKesson that offers pharmacy technology and services to retail regional and national chains, hospital ambulatory and retail independent pharmacies.

Pittsburgh, Pa, Us

This was a newly created position on the account management team at Zoltun Design to support top clients that were previously nurtured by the owner. As the account executive for the top revenue clients, representing a significant portion of annual revenue, I was responsible for providing exceptional account management, project management, and marketing assistance to my clients. During my tenure, I played a key role in the integration of a newly-acquired brand for Zoltun's largest client, managed relationships with key clients, and ensured that all jobs were delivered on time and within budget. My clients included: Eaton (power management), Thermo Fisher Scientific (science), Federated Investors (asset management), Bolttech Mannings (bolting and thermal technology)Marketing ♦ Account Management ♦ Top Clients ♦ Communications ♦ Print ♦ Web ♦ Translations ♦ Marketing Collateral ♦ Brochures ♦ Catalogs ♦ Direct Mail ♦ Email ♦ Content ♦ Proof Reading ♦ Revenue GrowthZoltun is a Pittsburgh-based design agency specializing in solutions for print, web, catalog, translation, and proof-reading services.

Duquesne, Pa, Us

American Textile Company wanted to create and implement a stage-gate commercialization process and was looking for a product manager that had this experience. In addition to driving the development and implementation of a cross-functional commercialization process, I also had responsibility for key product lines including SKU rationalization, new product development, and marketing. I was able to make a significant impact in a short amount of time by developing a strategy for fiber usage based on pillow categories and research on consumer buying processes, and conducting line reviews and product assortment recommendations to major retailers including Wal-Mart, Kmart/Sears, Macy’s, and Bed Bath and Beyond. Customer needs and pricing expectations set the groundwork for sourcing materials from China and El Salvador.Product Management ♦ Marketing ♦ Strategy ♦ Segmentation ♦ Portfolio Management ♦ Market Research ♦ Solutions ♦ Market Needs ♦ Commercialization ♦ Sleep ♦ Textiles ♦ Pillows ♦ Basic BeddingAmerican Textile Company is the leading provider of solutions designed to improve the quality of sleep.

Amsterdam, Noord-Holland, Nl

Philips Respironics was seeking a marketing professional, on a contract basis, to assist with the brand integration after Respironics was purchased by Philips. As a contract consultant, I played a key role as an account leader in the marketing communications group and led numerous projects to incorporate integrated marketing strategies for multiple product lines. I championed and led numerous photo shoots to build Philips' proprietary assortment of stock life stye and product use photography and worked closely with product management and product marketing to ensure successful creation of marketing materials for product launches and in support of existing products. Through my extensive knowledge and experience, I was able to quickly gain the trust of my peers and internal clients (i.e. product line managers and marketers)Marketing ♦ Communications ♦ Strategy ♦ Branding ♦ Brand Management ♦ Content ♦ Marketing Collateral ♦ Photo Shoot ♦ Photography Library ♦ Product Launches ♦ Art Direction ♦ Print ♦ Web ♦ Brochures ♦ Direct Mail ♦ Email ♦ Health Care ♦ RespiratoryRoyal Philips is a diversified technology company, focused on improving people’s lives through meaningful innovation. Philips Respironics, is a global leader in the sleep and respiratory markets and is passionate about providing solutions that lead to healthier patients, healthier practices, and healthier businesses. Their products support patient health in the areas of sleep apnea management, oxygen therapy, noninvasive ventilation and respiratory drug delivery.

As an entrepreneur, I provided marketing assistance to a number of clients in various industries. Clients include: Forms+Surfaces, Link2 Hospitality Solutions, Bassett-Carragher & Associates, Quality Rep Source, Standards Management International, Wee Teach U.Marketing ♦ Consulting ♦ Branding ♦ Corporate Identity ♦ Strategy ♦ Product Management ♦ Project Management ♦ Graphic Design ♦ Print ♦ Web ♦ Building Materials ♦ Manufacturing ♦ Hospitality ♦ Children's Education ♦ Standards Quality

• Founded Wee Teach U, offering childhood enrichment classes in technology, language, music, and sign language for children under 8.• Implemented engaging group learning experiences in daycare centers, community centers, and a retail classroom.• Increased educational enrichment opportunities for children in the Greater Pittsburgh Region.• Many of our classes were sought out by parents of children with learning differences and social challenges.• Retail front end specializing in educational and enrichment games and toys.

Pittsburgh, Pa, Us

I was hired by Forms+Surfaces as a consultant to manage the creation and art direction of a high-end 150 page product catalog. I was able to quickly gain the trust of ownership and management and deliver the final product on time and within budget.Marketing ♦ Consulting ♦ Design ♦ Branding ♦ Art Direction ♦ Project Management ♦ Print ♦ CatalogForms+Surfaces designs and manufactures architectural products used in public spaces around the world. From walls and elevator interiors to site furnishings and lighting, our line invites creativity and provides real-world solutions to the challenges our customers face.

After earning my MBA, I went to work at Alcoa Home Exteriors as a marketing analyst and received several promotions during my tenure to eventually become Product Marketing Manager, Vinyl Products. Vinyl products, which included siding, soffit and accessories, represented $400 million in annual revenue, the divisions largest product line. I was a key contributor to the development and understanding of the consumer buying process for siding and other building products which led to the development of a consumer marketing plan. The consumer marketing plan was aimed at creating awareness among homeowners about the advantages of vinyl siding and the unlimited choices in design. Since vinyl siding sales rely heavily on contractors and distributors, the marketing plan also included those key contributors in the sales cycle by providing them with the marketing materials and training needed to accurately represent the product offering to homeowners. Marketing ♦ Product Management ♦ Produce Line Review ♦ Product Life Cycle Analysis ♦ Pricing ♦ Profitability ♦ B2B ♦ B2C ♦ Strategy ♦ Planning ♦ Customer Segmentation ♦ Consumer Buying Process ♦ Sales Trends ♦ Branding ♦ Distribution ♦ Channel Management ♦ Market Research ♦ Analysis ♦ Building Products Other positions held: Product Marketing Manager, Injection Molded Products; Manager of Market Research, Analysis and Forecasting; and Marketing AnalystIn 2007, Alcoa sold Alcoa Home Exteriors to Ply Gem.

I began my career with Chelsea Building Products as a market assistant. Over five years, I was able to progress to Marketing Services Manager, while also earning my MBA. As a key contributor to the marketing department, I drove the implementation of the company's first online marketing strategy and development of their first website. I worked closely with product management and also helped to form a new customer team that assisted new customer through an on-boarding process. Positions held: Marketing Assistant, Marketing and Graphic Design Coordinator, Marketing Specialist, Marketing Services ManagerMarketing ♦ Product Management ♦ Produce Line Review ♦ Product Life Cycle Analysis ♦ Pricing ♦ Profitability ♦ B2B ♦ B2C ♦ Strategy ♦ Planning ♦ Customer Segmentation ♦ Consumer Buying Process ♦ Sales Trends ♦ Branding ♦ Distribution ♦ Channel Management ♦ Market Research ♦ Analysis ♦ Web ♦ Content ♦ Marketing Collateral ♦ Print ♦ Email ♦ Online ♦ Building Products

Ai In Healthcare

Certificate, Marketing Strategy

Mba, Executive Mba

Bsba, Marketing & Management