The Great Books Summer Program is a growing and dynamic education company located in Fairfield, Connecticut. We offer one of the country’s top-notch summer programs to outstanding high school and middle school students from all over the US and the world. We convene on the campuses of Amherst College, Stanford University, University of Chicago, Oxford University, Trinity College Dublin and the Stanford Center at Peking University.

• Executed marketing campaigns to the small business segment with consistent open rates of 40% or higher• Grew highly engaged users from 500 to 1,300 in 30 days writing and delivering daily, content-rich blogs/emails• Doubled Twitter impressions in 30 days by identifying content the resonated with small business owners• Managed social media content on Facebook, Twitter and Instagram, increasing overall engagement• Scripting and filming YouTube content for the small business audience• List segmenting, sales support and training, collateral creation

• Drove creative development and execution of email marketing initiatives using Salesforce and Pardot platforms • Measured metrics with KPI tracking: increased lead generation while reducing overall marketing spend• Continuous optimization of campaigns through A/B testing email and web page design• Managed traffic analysis and navigation paths on our platform, offers on the site, and the campaigns promoting • Executed list creation and segmentation by company size, geography and vertical markets • Project management of product launches including sales training, content creation, campaign outlines, partner alliances, campaign execution• Sale support for in-house telesales team; scripting, launch packs, email content to on-board customers and optimize up-sell, cross-sell• Defined objectives, write creative briefs, provide editorial content required to support all marketing deliverables

• Provided full-time marketing direction, strategy, editorial, communications and social media expertise• Email content for marketing programs seeking customer engagement• Content for social media platforms, supporting multi-channel customer programs

• Created foundational strategy and marketing materials to launch the new business model for sales, service and engagement representatives• Developed internal communications for 10,000+ employees in the field• Implemented media plans, programs and processes that promote thought leadership, organization accomplishments and business announcements• Created joint news release and microsite with IBM to announce private secure cloud infrastructure • Press releases achieved average headline impressions of nearly 16,000 • headline impressions of almost 34,000 with visuals, videos and multi-linking

• Provided marketing management services for the Legal Analytics division delivered in a multi-channel approach around legal management software, services and solutions• Managed first mobile app launch and new platform launch of T360 including editorial copy and support for new releases, story placement in trade publications and customer communications• Web and email campaign content with an average 3% response rate through targeted distribution, Eloqua experience

• Sole marketing executive for business unit creating, executing and managing all internal and external programs/communications • Executed weekly customer email campaign to address list of 36K+ with a response rating of 1.5% or greater • Executed quarterly print catalog for customers, including multi-channel promotions for sales force• Achieved $.5M in incremental revenue annually by executing quarterly sales event off-site featuring vendor tradeshow displays• Created, executed and directed design of $1M+ partner programs funded by vendors that included multi-channel campaigns with Apple, HP and SMART Technologies • Expert event management contained event cost to under $10K, resulting in a 90% incremental revenue gain ($125K/quarter) versus vendor investments ($8K/Display)

Responsible for managing and executing marketing communications, tactical and product marketing including prospect development, collateral design, direct mail and distribution, client database and trade show.Develop and execute marketing strategy for "green" sustainability practices that achieved revenues of $300K in the first yearDevelop and execute strategic marketing plans and programs, both short- and long-term, to ensure profitably and market share growth Work closely with cross-functional business and senior management teamTarget new customers and new sales opportunities; initiate action plan to approach and secure new business Consistently achieve 1-2% return on direct mail and web email campaigns Often given responsibility to launch major new ground-breaking initiatives Brand management to support revenue goals with management of development and execution of supporting tasksCo-develop pricing strategies, sales programs, execute sales training and provide multi-channel tools to ensure success Create, manage and execute multiple video production projects for internal and external product/promotional videosIncrease employee engagement by taking on leadership role of charitable events and increasing participation including Red Cross blood drives, United Way programs, Salvation Army and local school programs

Private international customer feedback management software company, selling customer retention products and services that enable businesses to realize greater profitability by achieving higher levels of customer satisfaction and loyalty.Oversaw strategic and tactical direction for corporate marketing of products and services for the web site and collateral Created and managed international multi-channel marketing campaigns in cooperation with marketing director and several sales managers for respective market segmentsParticipated in marketing operational and budgetary planningWeb master, accountable for strategic effectiveness of web siteDesigned unique web portal program to establish company as knowledge leader in customer retention and loyaltyLead competitive intelligence awareness

Private document management software company, selling 16-bit and 32-bit web-enabled technology to replace paper documents with electronic images for easy information retrievalDeveloped successful public relations program to promote and support customers and resellers/business partnersManaged all publicity, media strategies, analyst and consultant firm relationshipsMaintained industry editor relations, industry analyst briefings and relations and coordinate software reviewsParticipated in product launches and new web site layout/designAuthored all company collateral and internal communications for sales and reseller partnersCreated product tutorials for online lead generationWon three major awards for company with high-quality editorial proposals and multiple placement of customer success stories in vertical market magazines

Wrote daily hard news, features and investigative stories.Successful reporting style increased newspaper circulation in my coverage area Promoted three times to cover larger cities