Beth Moriarty Email & Phone Number

Boston, Ma, Us

London, London, Gb

Wayland , Ma, Us

Product, Marketing, and Product Marketing Executive for growth-phase SaaS/software companies. Partnered with the former CEO of Arigo to drive growth through various projects and full-time roles.- Developed product strategies, conducted gap analyses, defined market positioning and packaging, and enabled sales teams.- Defined 3-5 year company strategies and established customer advisory boards.- Active advisor for GyftHint, an e-commerce gifting platform, focusing on positioning, messaging, marketing programs, roadmap, and feature design.- Created Go-to-Market strategy and execution plan for Lowe’s Home Improvement Innovation Labs, including a strategic competitive analysis of the ecosystem.- Marketing Advisor for ProductGenius.io, guiding AI-driven solutions for engaging shoppers with individualized product selections and personalized content.- Led rebranding efforts, including differentiation, value proposition, and target market definition, for an e-commerce, order management, and POS platform.- Provided leadership in product strategy, roadmap development, team management, and go-to-market execution, achieving 70% of pipeline from leads and leading partnerships in the eCommerce content platform space- Clients include Lowe’s Home Improvement, GyftHint, Yottaa, Pulse Commerce, Product Genius, and Logicbroker.Services: Marketing executive leadership, Product/Company Strategy, Product Marketing, Strategic and Tactical Market Input, Go-To-Market and Growth, Product/Marketing Leadership, Defining and leading Customer Advisory Boards, Product Management Methodology and Process, and Product Organization Definition.

Boston, Massachusetts, Us

Product Genius is creating the next generation of deep learning-powered shopping experiences.https://www.productgenius.ai

Needham, Massachusetts, Us

Executive team member at a PE-backed IT and digital transformation company. Tasked with building a marketing team to support growth and product positioning; financial challenges led to downsizing.- Built a team in three months to repackage products with industry positioning, enhance brand recognition, triple the pipeline, and drive profitable ROI.- Led a full rebrand, including agency selection, brand design, competitive analysis, market positioning, messaging, product packaging, and new site content. - Executed growth marketing: demand generation program, digital/ physical marketing, ABM, and campaign management- Managed inside sales, hired and trained BDRs, achieving 250+% increase in pipeline increase.- Designed upsell marketing programs, customer communication, and customer marketing

Waltham, Ma, Us

Reported to the CEO and key leader in the turnaround of Yottaa, a SaaS platform for the eCommerce industry. Led product strategy, marketing, demand generation, and inside sales; served as executive sponsor for Salesforce, achieving a successful private equity exit.-Drove marketing and product strategy through a successful pivot, boosting valuation from $1M to $150M; 30% to 60% quarterly growth.- Led Demand Gen = 65% of pipeline marketing-led, events, website(s), PPC/ SEO- Product marketing owner, thought leadership, public speaking, partner marketing, sales enablement, product packaging, marketing ops, PR / Brand - Directed product strategy and vision, including industry trends and category creation; partnered with CTO on new product RAPID CTRL.- Launched an industry education site and forum and created the ‘Site Speed Summit,’ drawing 1000+ e-commerce/marketing leaders.- Founded and led the Customer Advisory Board (CAB), featuring brands such as Ralph Lauren, J.Crew, and Bath & Body Works.

Portland, Maine, Us

Executive team member leading product strategy, company alignment, and the product team.- Designed and rolled out the product management function. Built/led a team of 6 pm’s and UXD, Evolution of the Starbucks payment/loyalty app- Created a cohesive annual product strategy process aligning the executive team and all functions - Launched 2 new product offerings – Marketing/Promotions & B2B Order Management- Established and managed strategic Customer Advisory Board (CAB) and client/partner programs featuring brands such as Walmart, Target, Best Buy, The Gap, and Starbucks

San Francisco, California, Us

Led product strategy/product owner team including company alignment and communication for all products - ecom platform, order management, exchange customer portal, OCAPI, and data benchmark/analytics. Reporting to CTO, Wayne Whitcomb*Created annual product strategy process aligning the executive team, product teams, stakeholders*Successful concept/incubation of two new products and leading efforts to pivot a challenged product*Led the project to transition product mgmt and engineering from waterfall to agile methodology*Led initiative to expand engineering by 40% with an aggressive four-month timeline*Customer Advisory Board (CAB) and Partner Advisory Board (PAB) member

Executive team member, leading product and professional services, reporting to the CEO.*Product pivot definition; Analyst roadshow to launch the Arigo products and company vision*Designed and executed a significant pivot for 10+ year-old product *Designed product to optimize carrier capacity, prioritization, and logistics for The Home Depot*Designed and enhanced product - total costing, estimated vs. actual landed cost/margin analysis, and reconciliation for The Home Depot*Increased professional services profitability by 50%

Tampa, Fl, Us

Led product strategy, product management, and operations, reporting to the CEO*Designed and created a SaaS marketplace for hospitals to manage inventories, compare product specs, order directly from a network of vendors, and tracked fulfillment*Led successful creation of India software and content operation/eng of 125+ developers utilizing a BOT model in 6 months*Joined the leadership team from i2 Technologies

Us

Managed product vision, P&L, partner management, client communication, client renewals, and services. *Led product vision, value, and solutions to gain alignment with the market and client needs*Increased annual renewals from 23% to 67%; 3,000+ clients; terms from one to three years*Managed partnerships and negotiations with 40+ partners*Joined the leadership team from i2 Technologies, company failed - asset sale

Green Bay, Wi, Us

Successfully led product vision, product management, and offshore development for all logistics products*Led all logistics software solutions including 100,000+ user collaborative vendor and transportation network for GM and Ford - B2B commerce, supply chain, and drop ship fulfillment platform*Brought 4 new products from concept to deployment: cross docking solution combining TMS and WMS, RFID store inventory tracking for Walmart, RFID integration to POS, and reverse auction for LTL

Us

Consulting engagement to bring product concept through functional requirements, resulting in an extensive MRD for a Material Management product focused on automotive industry.

Scottsdale, Az, Us

Started with Aspect Development (5th employee) successful IPO*i2 Technologies, Inc. acquired Aspect Development in 2000 for $9.3B*JDA acquired i2 Technologies after my employmentAspect Development - a leader in B2B eCommerce, inbound supply chain management, strategic sourcing, and Supplier Relationship Mgt*Led product strategy and management for Electronics and fulfillment products; Brought product line from early concept (no clients) through maturity ($50M annually) – P&L ownership*Led the creation of a two-week product delivery release cycle*Directed a global team of 150+ employees; 80% in India; engineering, project management, release, documentation, and renewals*Directed customer retention and satisfaction for Fortune 100 companies. Increased renewal rates from 73% to 95%*Created and led customer collaboration groups – mini CAB’s of 10 customers to meet monthly including customers like IBM, Motorola, Nasa, Boeing, Northrup Grumman, and Lucent Technologies