Beth Forester Email & Phone Number

New York, Ny, Us

New York, New York, Us

New York, New York, Us

New York, New York, Us

• Led a team of 3 product marketers on all feature release go-to-market activities including competitive research, user interviews, positioning and messaging, internal training, user onboarding and education, pricing and packaging, and coordinated marketing activities across email, website, social, PR, customer success, and acquisition• Increased revenue per new subscriber by 43% through multivariate price testing and optimizations• Led revamp of pricing and packaging strategy to increase ARPU by identifying primary value drivers for key market segments through jobs-to-be-done research, conjoint analysis, competitive research, and data analysis• Drove a 14% increase in free to subscriber rates by identifying key feature value drivers for conversion through competitive research and conjoint analysis and led a cross-functional team to test and implement optimizations

New York, New York, Us

• Achieved a 26% increase in product engagement by partnering with Product, Analytics, Customer Success, and Design to research and launch complete product re-design and lead leading all go-to-market efforts including positioning, messaging, beta testing and research, user migration and onboarding, internal/external training, and omni-channel marketing plan• Provide research and data analysis to inform roadmap prioritization and Growth team initiatives and tests to move from Trial to Freemium business model• Achieved 36% increase in registration by leading go-to-market efforts for our freemium offering including internal/external training and communications, user migration, acquisition, PR, social, email, and web• Drove an 18% increase in product engagement by leading a cross-functional efforts in revamping registration flows and user onboarding• Led efforts to solidify product marketing function within the org by defining PMM roles and responsibilities, areas of ownership, success criteria, and KPIs with Executive, Product, Design, and Marketing leaders and built out a team of 3 product marketers• Established frameworks and templates to create product/feature stories, positioning and messaging, and assist in development of end-to-end GTM planning, tracking, and execution

New York, New York, Us

• Drove a 120% Y/Y increase in non-brand organic traffic leading strategy and marketing efforts across acquisition, content development, design, and web and working cross-collaboratively as an embedded PMM on a cross functional Product team improve UI, site architecture, user flows, and technical SEO. • Achieved 15% growth in visitor to registration conversion through cross-functional efforts across Product, Marketing, Analytics, UX Design and Engineering in revamping our user experience flows from key landing pages in the visitor journey • Assisted in major rework of company positioning statement and value prop to guide marketing website rebrand

New York, New York, Us

• Developed buyer personas through qualitative and quantitative research via customer interviews using the jobs-to-be-done framework, surveys, and product usage audits• Executed end-to-end development of user success stories to leverage across marketing campaigns, evergreen lifecycle email comms, and acquisition efforts • Created product positioning and messaging for consumer and education segments• Planned, managed, and executed on trade show and event strategies to improve Animoto awareness and increase subscribers through live demonstrations

Founder of e-commerce business specializing in drag-and-drop digital templates and design kits for small businesses • Drove strategy and operations for all facets of business: merchandising, marketing, customer support, pricing, and sales. • Led research, development, and go-to-market strategy bringing 40+ products to market driving 1M+ in sales within first 3 years of launch• Increased profitability by 34% by transitioning from physical product to digital delivery fulfillment for 100% of product catalog• Built and managed a fully remote team of 5 across web development, email, design, production, and customer support disciplines

• Founder and owner of high-end, boutique portrait studio specializing in portrait photography• Managed all day to day operations of running a small business: marketing, payroll, pricing, brand management, design, production, team training, and sales• Principal photographer experienced in both digital and analog capture, color management, lighting design and set design• Implemented and maintained color management, production workflows, and quality control for all products• Drove 3X increase in AOV per client over a 2-year span by instituting a scaling sales commission model and employee profit sharing program

Atlanta, Georgia, Us

Studio Management Services is a division of PPA (Professional Photographers of America) that provides a support team of PPA staff and accomplished photographers with collective expertise in financial management, business planning, marketing, pricing, and sales.• Mentor and instruct photographic professionals on sales, marketing, and pricing strategy• Analyze pricing and packaging, sales strategy, marketing plans, and business operations to identify opportunities to increase revenue, reduce overhead costs, and increase profitability