Beth Foulk, Mba Email & Phone Number

Overland Park, Kansas, Us

I spearhead a team of highly skilled marketing professionals with the aim of generating demand in the fiercely competitive B2B market for Human Resources Outsourcing and Professional Employer Organizations (PEOs).Achievements>Implemented a comprehensive lead generation program that increased sales by $2.5M.>Utilized SEO best practices to improve organic search engine rankings resulting in an additional 500% in website traffic.>Led the strategic development of the website, blog, and white papers to establish a prominent thoughtleadership position within the marketplace.>Nurtured a robust social media presence to extend our brand to customers, prospects, and targeted vertical markets. For example, we successfully increased our Facebook followers by 10-fold.>Managed external vendors to ensure the successful execution of projects.

Overland Park, Kansas, Us

I initiated a comprehensive marketing initiative leveraging content marketing and thought leadership as its cornerstones. This endeavor encompasses a combination of traditional and digital marketing strategies, wherein I employ various tools such as marketing automation through HubSpot, local search engine optimization (SEO), and active participation in networking events.>Established KPIs to measure the performance of all marketing activities and optimize results based on insights gained from analytics tools.>Implemented HubSpot Marketing Automation and CRM to enhance operational efficiency and foster seamless alignment between sales and marketing teams.>Spearheaded the development of email marketing campaigns targeting potential customers.

Lees Summit, Mo, Us

I preach the genealogy gospel as a genealogy evangelist! My main role involves delivering informative lectures on genealogy research and methodology, utilizing both in-person sessions and webinars. These presentations are typically designed to last for one hour, accompanied by comprehensive PowerPoint slides and lecture notes, providing valuable support and information to the audience.My presentation topics range from military to technology, but generally focus on early American research from the Colonial Era to the Civil War.For more details, testimonials, my blog, and a full presentation portfolio, please visit my website, www.genealogydecoded.com.Specialties: Early American Genealogy & Genealogy Methodology.

I became a part of a dynamic marketing department characterized by its lack of established precedents and a strong emphasis on innovation and creativity. I take great satisfaction in bringing my own unique contributions to the table, characterized by a sense of urgency, creative problem-solving abilities, and a touch of humor.Achievements>Achieved outstanding results in a Google Ads pay-per-click campaign, attaining a remarkable 4.68% clickthrough rate (CTR) and an impressive 4.98% conversion rate.>Effectively launched a white label program, resulting in an inaugural year spend exceeding $500k.Achieved a successful launch of a direct mail B2C program, resulting in $100k in revenue within its inaugural year. >Created expense budgets, revenue projections, and tracked ROI and other KPIs for insightful reporting.Software experience: CRM & Reporting (Salesforce), Marketing Automation (Act-On, Pardot, Unbounce), Organization and Project Management (CoSchedule, Smartsheets, LucidCharts, Trello, Slack), PPC (Google AdWords,Google Display Network, Facebook, Bing Ads, Google Analytics), Web Chat (Intercom), Microsoft Office 365

Lenexa, Kansas, Us

I was entrusted with the responsibility of bridging the gap between our clients' traffic challenges and the innovative solutions provided by our engineers. As the key point person for Rhythm Engineering's marketing endeavors, my role encompassed a wide range of responsibilities. Not only did I establish the firm's marketing strategy, but I also made crucial staffing decisions for the marketing department, oversaw the management of the creative team, crafted compelling campaigns, monitored the performance of our database and marketing efforts, ensured successful lead generation, and maintained effective communication with the management team.Achievements>Led and managed a creative team to conceptualize and produce compelling content tailored to engage target audiences. Fostered a collaborative team environment, with exceptional team cohesion and morale.>Drafted strategic and tactical plan for a B2G market with • a $300k expense budget.>Executed multi-media lead generation campaigns using email, social media, print, webinars, video, users' group events, and digital collateral.

Blue Springs, Mo, Us

During my tenure, I successfully developed and led a lead generation program that yielded remarkable results. One notable accomplishment was achieving over a 300% increase in new business leads within two years. This growth was driven by initiatives such as creating a new website that doubled traffic, implementing a successful Google AdWords (PPC) program with a high click-through rate and conversion rate, and securing prominent first-page rankings through effective SEO.In addition to focusing on lead quantity, I also prioritized lead quality, ensuring that over 15% of inquiries were qualified and sales-ready. To enhance user engagement and website performance, I introduced A/B split testing, resulting in improved metrics. Furthermore, I revamped our sales collateral, developing new materials like white papers, blogs, case studies, and specification sheets.Moreover, I successfully improved new business sales conversions by implementing proven sales techniques and processes, as well as introducing SalesForce CRM for streamlined operations. Additionally, I implemented a lead nurturing and scoring program to prioritize and nurture leads based on their readiness to convert.

Kansas City, Missouri, Us

Took charge of the development of a new product line, leveraging my strong customer support skills, team-building abilities, copyrighting expertise, and creative/design management talents. Effectively managed a team of two direct reports throughout the process.Accomplishments* Created and managed a new Image 1 Team to support the new product line, which generated almost $1 million in new business.* Developed databases, systems, processes, and best practices to execute the delivery of the new product line.* Created new means and methods to discover client needs and interests from which to deliver a custom-designed product improving client satisfaction and product delivery time.* Extensive copywriting for hundreds of clients to promote their business and/or products in online and print marketing material.* Created marketing plans for clients which led to greater client adoption of the materials and greater client satisfaction.

Us

Helped launch a new business by advising and assisting with marketing plans, strategies, and tactics.Major accomplishments include:* Gave structure and definition to client's web content ideas* Polished message to best convey product positioning and competitive advantage.* Aided in creating a visual image for the website; introduced design talent to create and execute website.

Transitioned the company through two company-branding changes. Used branding techniques, positioning, and marketing campaigns to establish customer awareness.Major accomplishments Include:* Improved website with clearer messaging and better navigation.* Achieved erection of new outdoor signage having navigated city regulations and requirements * Creating new logos/branding pieces as the company changed names/identities three times* Worked with company suppliers to execute COOP marketing programs* Introduced a database for sales representatives to manage leads and enable direct marketing* Improved management visibility into service quality with customer feedback tools

Blue Springs, Mo, Us

Optimation enlisted me to create a lead generation program, which centered around regional seminars co-sponsored by customers, who gave testimony to our product.Major accomplishments include:* Generated leads resulting in more than $1 million in sales with dozens of single day seminars for prospects at remote locations* Drove traffic to these events through telemarketing and direct mail* Established a new website, organizing with outside vendors to write, design, and construct* Created scores of marketing collateral pieces, including white papers, case studies, spec sheets to support the sales team.* Created a demo disk to demonstrate basic functionality of the software product* Improved process flow and interdepartmental communication by supporting a process to rethink and re-organize the company processes

Using direct mail I generated subscriptions for five niche market newsletters and one bi-monthly magazine.

Mba, Masters In Business Administration, International Marketing

Bachelor'S Of Science In Business Administration, Business Administration And Management, General