Beth Frederick Powell Email & Phone Number

Westerville, Oh, Us

Dallas, Texas, Us

Data Axle provides data, applications, and services that help organizations make and save money.As Senior Director of Marketing I own the content strategy, search engine optimization (SEO), email marketing, social, and other non-paid media channels to accelerate customer acquisition and increase the lifetime value of customers in the small and medium-sized business (SMB) market.

Provide marketing consulting, strategy development, and execution for B2B and B2C companies.Services include, but not limited to:Branding and PositioningCompetitive and Audience AnalysisWebsite Strategy & DevelopmentSocial Media Content MarketingEmail Marketing

Columbus, Ohio, Us

Develop & execute company’s marketing strategy to successfully increase visibility, grow awareness, & acquisition of new prospects. Responsible for positioning & promoting all key services & solutions, build brand equity by positioning company & team as subject matter experts, manage all corporate communications, develop/apply brand standards/policies, integrate with sales to achieve business/sales objectives. Responsibilities include:• Develop & execute a comprehensive marketing plan that aligns with the company's business objectives.• Develop & implement effective marketing campaigns across a range of channels, including digital, content marketing strategy, social media, email, website, & events.• Analyze consumer behavior and determine customer personas.• Identify opportunities to reach new market segments and expand market share.• Develop and execute brand development strategies, including messaging, positioning, and visual identity.• Ensure brand message is strong and consistent across all channels (e.g., events, email campaigns, web pages and promotional material)• Set, monitor, and report on team goals.• Manage demand generation campaigns to drive leads and increase conversion rates.• Coordinate sales and marketing efforts to boost brand awareness.• Collaborate with cross-functional teams, including sales, product, and company leadership, to ensure alignment and achieve common goals.• Stay up to date with the latest marketing trends, technologies, and best practices.Some key accomplishments: • With no marketing position before me, I built marketing from zero.• Grew and nurtured prospect database from 0, and lifted 3X each year subsequently.• Grew new revenue 2X during my tenure.• Built and executed robust content marketing strategy to build subject-matter expertise, generate leads, nurture prospects, and enhance SEO efforts.• Grew social following in key channels to demonstrate subject-matter expertise and build credibility.

Westerville, Oh, Us

Developed & executed company’s overall marketing strategies, including positioning & promoting all key SaaS products, build brand equity by positioning company & team as subject matter experts, managed all corporate communications, developed/ensured brand standards/policies, succinctly integrated with sales to achieve business objectives, worked directly with & reported to CEO.Selected Accomplishments:-Positioned/marketed company's various SaaS products-Developed product interest & leads for sales team-Audience analysis and segmentation-Identified & developed sales collateral-Assisted CEO with research survey development, execution and evaluation-Primary and secondary research analysis-Managed all aspects of marketing/advertising strategy, messaging & placement. Monitored, evaluated & measured.-Set content marketing strategy and tactics-Developed and oversaw companies social media strategy and execution-Wrote/directed podcasts for client/prospect communication-Wrote/produced all company e-marketing communications to clients/prospects-Oversaw company's public relations, including: press releases, monitor press coverage & promote SalesFuel as subject-matter experts-Managed Audience Engagement Editor, Graphic Designer, Media and Channel Relations Manager

• Responsible for day-to-day client contact, along with maintaining and building client relationships within the pediatric nutrition brand teams - PediaSure, Pedialyte and Similac.• Addressed scope, challenges, issues and status of individual projects with client, as well as overall brand strategy progress. • Quickly learned and became proficient with client and agency’s organizational processes.• Quickly learned assigned brand in depth - brand’s messaging, competitive positioning and tactical needs.• Facilitated meetings for internal team.• Communicated project guidelines and client expectations to creative team, accurately and in a timely manner.• Fostered strong relationships of mutual trust and respect between client and internal team.• Lead strategic and tactical client meetings and discussions. • Instrumental in maintenance of account plans, brief writing and hitting projected budgets.

New York, Ny, Us

Managed regional media sales marketing support team of 8 remote employees located throughout Ohio and Texas to drive $300-million in regional sales. Rollout and execution of corporate-driven sales products, provide direct sales support, brand management, sales collateral and product development and launches, internal and external communications.Selected Accomplishments: - Instrumental in building and developing regional Marketing support structure. - Identified and improved inefficiencies of Marketing processes and procedures to ensure more effective support of sales. -Developed and launched web tools for regional organization to propel sales. -Product launch and integration, including Digital solutions. Led regional launch of new products. -Managed Interactive Television (ITV) product for ad sales and marketing -Identified opportunities, collaborated with other teams and created campaigns to drive annual sales goals. -Transformed structure of corporate intranet to better meet the needs of regional sales efforts. -Continual training of Marketing staff to ensure understanding of complex product features, aiding them to assist sales to sell more effectively.

Black Belt Candidate, Green Belt Certified

Bas, Business Administration And Spanish (Graduated With Departmental Honors)