Beth Frey Grim, Mba Email & Phone Number

FASTer Way was named the #1 fastest-growing digital fitness plus nutrition company in the country by Inc. Magazine. As the premier virtual intermittent fasting fitness and nutrition program on the market today, we are focused on the whole health and well-being of our clients.

Tampa, Florida, United States

Tampa/St. Petersburg, Florida Area

Executive Team member leading the evolution and health of the HSN Brand within portfolio of Qurate retail brands. Managed high-performing team who found win-win solutions across large, complex organization by building relationships and leading through influence. Program management of enterprise cross-functional teams for seasonal marketing calendars and campaigns, events and partnerships.Brand Leadership- Championed the HSN Brand, positioning, look/feel; Advocate for brand-right decision making across departments to deliver cohesive brand experience - Partnered with agencies on full rebrand of HSN and brand differentiation study between HSN/QVC- Analyzed market research and segmentation studies to develop a roadmap of strategies and messaging to increase awareness, consideration and relevance with new customers as well as build loyalty and strong emotional connection with core customersBusiness Development & Partnerships - Secured and produced first-of-their-kind, multi-million-dollar, 360 joint marketing activations for Toyota, Disney, Aetna, Norwegian Cruise Line and others- Created and managed Content Partnerships with media companies such as Hearst and CondeNast - Built and managed Product Placement and Sampling with CPG companies such as Kraft HeinzGo-to-Market - Created acquisition and retention initiatives; led cross-functional teams to deliver over 100 special events each year, launches, seasonal stories, and reasons-to-shop campaigns like the flexible payment program- Engaged our community with cause-marketing programs focused on helping women and children; fundraising collaborations include St. Jude and Foundation for Women Warriors - Partnered with in-house and agency teams to develop impactful creative and ensure consistent messaging across TV, Digital, Email, Social, Print and PR – owned, earned and paid- Established and rolled out Priorities and Editorial Calendar to direct unified storytelling across customer touchpoints

Tampa/St. Petersburg, Florida Area

Led strategic planning and creative execution for clients in the luxury retail and services industries; including market research, brand development, advertising, web design/development. Managed client relationships and team of Account Managers for successful delivery of all projects.

Greater New York City Area

Served as the main liaison between full-service, in-house agency and marketing teams across the company; collaborated to develop and implement strategic marketing plans to meet brand objectives. Managed the creation of over 200 projects each year including print ads and collateral, digital ads and microsites, social media, outdoor billboards and signage, video sizzles, media kits, event materials and promo items; wrote and effectively communicated briefs to creative and media planning teams. Executed consumer and trade marketing plans across properties including multi-platform promotion of the Olympics, $1M branding campaign for CNBC, repositioning of Today show, off-air launch of MSNBC as “the place for politics,” launch of Healthy at NBCU.

In-house full-service branding and advertising agency(details above)

Greater New York City Area

New York City's Olympic Bid CommitteeOversaw creative agencies on the design and production of all marketing materials (print, digital, outdoor) including the bilingual Bid Book for submittal to International Olympic Committee. Assisted in event management of: Archery World Championships in Central Park, Fencing World Cup in Grand Central Station, Wrestling World Championships in Madison Square Garden, Triathlon World Cup in Central Park.

Mba

Bs, Marketing