Beth Wirgau Email & Phone Number

Morrisville, Nc, Us

San Jose, Ca, Us

Chief of Staff and Director of Operations for the VP of Global Sales Enablement and Acceleration. Lead a team responsible for cross-functional alignment, strategy and planning, budget management and optimization, investment prioritization, capacity planning, and organizational communications.

San Jose, Ca, Us

• Led Cisco’s global Executive Sponsorship Program, collaborating with Sales leadership and 150 cross-functional executives to strengthen the company’s top 500 customer accounts through deeper C-suite engagement• Reimagined, relaunched, and led the Country Leader Center of Excellence in service of general managers of the 150+ countries in which Cisco operates• Redesigned Cisco’s internal country listening strategy, delivering actionable global insights to the company’s senior executives• Coached talent and built a culture of trust, collaboration, and purpose

San Jose, Ca, Us

• Designed and delivered a holistic strategy across a 20-event portfolio, featuring in-person, virtual, and hybrid experiences that targeted every segment of Cisco’s 72,000-person audience• Oversaw a multimillion-dollar event portfolio budget, including spend prioritization, forecasting, and investment planning• Owned the collaboration and engagement strategy for key partners and stakeholders in executive communications, global regions, Cisco TV, IT Events, and long-term external vendors

San Jose, Ca, Us

• Led the communications team responsible for Cisco’s Global Sales, Service Delivery, and Engineering organizations focused on the industry’s top service providers• Directed the interlock between Communications, Marketing, Public Relations, Analyst Relations, and Investor Relations to ensure consistent messaging across the segment organization• Partnered with executive leadership to improve communications effectiveness through coaching and qualitative and quantitative measurement

San Jose, Ca, Us

• Created and executed internal and external communications for the executive responsible for 6,500 employees and 60% of Cisco’s sales and services revenue• Partnered with functional and corporate teams to deliver an integrated communications plan that targeted audiences from employees and customers to partners, investors, analysts, media,and the broader industry• Tailored messaging to appropriate stakeholders while ensuring alignment with corporate and business priorities

Raleigh, Nc, Us

• Supported highly visible, concurrent strategic communications and events for three executive sales leaders and their organizations• Developed broad-based messaging for internal and external audiences, including field sales, channel partners, customers, and industry influencers• Managed consistent and transparent communications strategies throughout major organizational shifts

Raleigh, Nc, Us

• Developed, managed, and implemented integrated strategies to communicate to channel partners and internal field teams and stakeholders in Cisco's Americas Partner Organization• Consulted and collaborated with executive leadership, strategic communications managers, and subject matter experts on appropriate messaging to develop strategies in alignment with Cisco messaging and corporate and theater priorities• Managed high-impact, time-sensitive strategic projects for executive leadership and their teams

• Developed and presented to company executives a preliminary go-to-market strategy for consumer education and increased product adoption• Segmented and profiled the small commercial and residential consumers of smart grid technology• Evaluated possible methods and mediums of consumer education and interaction to align company’s marketing communications strategy with awareness and adoption growth goals

Ca

• Wrote and developed customer case studies, testimonials, and press releases to establish brand credibility and guide industry thought leadership• Managed all communications and planning activities for portfolio’s participation in industry, partner, and direct-touch customer events, which accelerated the sales cycle, built mind share, and created customer loyalty• Created presentations and led team efforts to align regional marketing messaging with global objectives, ensuring consistent brand and portfolio representation

Ca

• Managed marketing communications for company’s highest-growth portfolio, including campaign project management, reference material creation, and strategic internal and external promotion• Developed a social media strategy for global marketing planning to identify appropriate objectives and pilot opportunities• Drove evaluation of third party tools to monitor online conversations, gather customer insight, understand impact of marketing campaigns, enhance customer relationships, and develop marketing strategies

• Project completed as part of MBA program curriculum• Selected to lead nine person, cross-functional team responsible for creating a brand message to raise awareness and shape end consumer perceptions of the brand• Formulated launch and distribution strategies for introduction into consumer packaged goods market

Chicago, Illinois, Us

• Project completed as part of MBA program curriculum• Created product portfolio for launch into developing business-to-business and business-to-consumer markets• Designed and recommended distribution and product and brand awareness strategies to senior management

Smithfield, Virginia, Us

• Project completed as part of MBA program curriculum• Analyzed current competitive position and consumer perceptions of the brand• Recommended a brand repositioning strategy and methods to leverage celebrity spokesperson to senior executives

Richmond, Va, Us

• Project completed as part of MBA program curriculum• Designed advertising campaign for Cruzan® brand rum, including print and out of home promotion to position the brand and raise brand awareness among target consumers

• Led four person team responsible for raising brand awareness and customer loyalty through website redesign, including revision of all site text, generation of search optimization terms, and e-commerce database development• Developed marketing strategy for new product launch. Designed marketing collateral, developed pricing strategy, and analyzed target market segments• Analyzed company’s market position and recommended future product line expansions and target markets in line with company’s competitive strategy

• Wrote 12 industry-specific articles for national print and online publication• Designed 17 internal marketing pieces about company affiliations and partnerships that were distributed to more than 72 offices nationwide• Developed and initiated link campaign to raise brand awareness and increase traffic to publication’s online job board

Geneva, Ch

• Increased sales of retail products, contributing to branch recognition as a top performer• Built relationships with customers and drove sales by demonstrating in-depth product knowledge and generating positive word of mouth between customers

Mba, Marketing

Bba, Marketing, German