Beth Genender Email & Phone Number

Accountable for pricing positioning, lease inventory management including planning, acquisition and administrative functions. Recognized as market demand and supply expert to identify future opportunities and effectively communicate to Leadership and Sales organization.

Responsible for maximizing revenue and profit through managing and evaluating complex business opportunities originating from the sales organizations and determining the optimal pricing option or alternate date options. Facilitated the sales process to ensure fast and accurate response to all sales leads. Served as an advocate between sales and customers. Responsible for maximizing revenue and profit associated with rooms by evaluating demand trends, inventory management, forecasting and competitive shops. Efficiently developed, implemented and communicated pricing strategy to leadership and sales organizations. Responsible for determining sales strategies and communicate to market sales leadership, marketing communication teams and multiple property leadership teams. Established and maintained effective and rational pricing strategies for rooms and function space. Developed and executed the hotels strategic plan and budget.

Manager of Revenue AnalysisResponsible for maximizing revenue and profit associated with rooms by evaluating demandtrends, inventory management, forecasting, and competitive shops. Efficiently developed,implemented and communicated pricing strategy to leadership and sales organizations. · Designed and implemented system to efficiently complete long-range forecast and budget process, now standard for Marriott International. · Aligned Front Office system with Reservation system, to improve productivity and data integrity. · Successfully trained three new hotel teams on revenue strategy and reservation systems. · Analyzed market trends and competitive pricing from different segments of business to develop pricing strategies resulting in increased market share.

Responsible for determining and communicating sales strategies to Northwest sales leadership,marketing communication teams, and multiple property leadership teams. Established andmaintained effective and rational pricing strategies for rooms and function space. Developed andexecuted the hotels' strategic plan and budget. · Grew RevPar Index by 3.6% for the market. · Implemented new Catering pricing to increase sales by $50k. · Built market knowledge by meeting with key influencers and established working relationship with internal and external customers. · Developed and trained associates to allow them to grow in their careers.