Beth Gerson Email & Phone Number

Hopkinton, Ma

Hopkinton, Ma

* Full marketing campaign management for hundreds of customers per year – marketing segmentation through creative management, testing, deployment, and reporting* Strategic management of all brokerage account relationships, to deliver high return results for end customers through marketing engagement campaigns* Continue to drive additional capabilities and efficiencies while maximizing transparency for internal and external stakeholders – through technology platforms such as Salesforce.com, Workfront, Dreamweaver, AIG DB* Support internal sales team to drive revenue from digital engagement campaigns* Deliver ad hoc reporting requests for customers to measure ROI and campaign performance* Continued to develop expertise across multiple vertical markets – engineering, manufacturing, biotechnology, finance and C-Level Executives – to meet customer needs and market opportunities* Regularly incorporate new list, segments and targets for audience assets based on industry trends* Support customers to ensure digital campaigns deliver desired results – optimizing HTML creative across formats through proofing and A/B testing* Critical involvement in strong data optimizations strategies – including consistent extraction, cleansing, suppression, segmentation and testing while ensuring privacy and data compliance standards (such as GDPR, CCPA, CASL)* Offered guidance on key segments to provide targeted audiences and maximize reach with a focus on pursuing qualified leads over the course of multi-level campaigns promoting conferences or products.

Hopkinton, Massachusetts, United States

* Designed and implemented efficient documentation systems customer and internal stakeholders incorporating informative datacards, comprehensive scheduling and order tracking to drive efficiencies* Responsible for financial accounting, invoicing and reporting as critical representative – liaison between financial shared services center and brokers/customers to support $3M+ in annual revenue

Hopkinton, Ma

* Led prospecting and cloning initiatives resulting in new customer acquisition in excess of 30% within a single year* Drove customer retention campaigns reducing customer churn by 20%

Natick, Massachusetts, United States

* Worked in an accounts payable position as the key contact between principals and distributors of food products.* Administrator of incoming invoices – researching historical information to support customer requests for billbacks and credits as necessary