Beth Gerson Email and Phone Number
Experienced List Rental and Digital Engagement coordinator with a demonstrated history of working in the information services industry. Skilled in customer service with a focus on building client relationships and growing revenue via focused digital and postal marketing campaigns.
Informa Engage
View- Employees:
- 37
-
Senior Manager, Brokerage SolutionsInforma Engage Jul 2023 - PresentHopkinton, Ma -
Digital Engagement ManagerInforma Engage Sep 2018 - Jul 2023Hopkinton, Ma* Full marketing campaign management for hundreds of customers per year – marketing segmentation through creative management, testing, deployment, and reporting* Strategic management of all brokerage account relationships, to deliver high return results for end customers through marketing engagement campaigns* Continue to drive additional capabilities and efficiencies while maximizing transparency for internal and external stakeholders – through technology platforms such as Salesforce.com, Workfront, Dreamweaver, AIG DB* Support internal sales team to drive revenue from digital engagement campaigns* Deliver ad hoc reporting requests for customers to measure ROI and campaign performance* Continued to develop expertise across multiple vertical markets – engineering, manufacturing, biotechnology, finance and C-Level Executives – to meet customer needs and market opportunities* Regularly incorporate new list, segments and targets for audience assets based on industry trends* Support customers to ensure digital campaigns deliver desired results – optimizing HTML creative across formats through proofing and A/B testing* Critical involvement in strong data optimizations strategies – including consistent extraction, cleansing, suppression, segmentation and testing while ensuring privacy and data compliance standards (such as GDPR, CCPA, CASL)* Offered guidance on key segments to provide targeted audiences and maximize reach with a focus on pursuing qualified leads over the course of multi-level campaigns promoting conferences or products. -
List Rental ManagerInforma Engage Mar 2014 - Sep 2018Hopkinton, Massachusetts, United States* Designed and implemented efficient documentation systems customer and internal stakeholders incorporating informative datacards, comprehensive scheduling and order tracking to drive efficiencies* Responsible for financial accounting, invoicing and reporting as critical representative – liaison between financial shared services center and brokers/customers to support $3M+ in annual revenue -
List Rental CoordinatorInforma Engage Aug 2005 - Mar 2014Hopkinton, Ma* Led prospecting and cloning initiatives resulting in new customer acquisition in excess of 30% within a single year* Drove customer retention campaigns reducing customer churn by 20% -
Business AdministratorMarket Dynamics Group, Llc Jun 2003 - Aug 2005Natick, Massachusetts, United States* Worked in an accounts payable position as the key contact between principals and distributors of food products.* Administrator of incoming invoices – researching historical information to support customer requests for billbacks and credits as necessary
Beth Gerson Education Details
-
English Language And Literature, General, Secondary Education
Frequently Asked Questions about Beth Gerson
What company does Beth Gerson work for?
Beth Gerson works for Informa Engage
What is Beth Gerson's role at the current company?
Beth Gerson's current role is Sr Manager, Brokerage Solutions at Informa Engage, previously InformaData.
What schools did Beth Gerson attend?
Beth Gerson attended Assumption College.
Not the Beth Gerson you were looking for?
-
-
1comcast.net
-
2marriagepact.com, marriagepact.com
-
Beth Gerson
United States1gmail.com
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial