Beth Gerstenfeld Email and Phone Number

Guided full-time and contract designers in executing a comprehensive modernization of all consumer lending products at USAA, resulting in an increase in user satisfaction and a reduction in customer complaints.Spearheaded qualitative and quantitative research initiatives, contributing to product roadmap recommendations that were adopted by consumer lending executives.Seamlessly integrated the design process into the product development cycle by implementing structured routines for work intake, requirements gathering, and development collaboration, resulting in a reduction in development cycle time and a increase in design and development team productivity.Pioneered a streamlined process for continuous improvement and iteration of the user experience based on regular data insights, leading to improvement in overall user engagement metrics and an increase in user retention rates.Mentored and coached multiple designers and design producers, resulting in project delivery efficiency and improvement in team member retention and satisfaction.Implemented rigorous design hygiene practices for file structure, documentation, and organization, resulting in a reduction in error rates and a notable improvement in overall design consistency and quality.

Mentored and guided numerous design team members at different career stages, resulting in an increase in their design proficiency and an improvement in overall project delivery efficiency.Established streamlined processes for the seamless integration of design into the agile methodology utilized for development, leading to a reduction in development cycle time and an increase in product development team productivity.Fostered close collaboration with multiple Product Managers and Product Owners to devise tailored strategies for design, validation, testing, and iteration, contributing to an improvement in product success rates and an increase in client satisfaction.Demonstrated flexibility and agility by efficiently filling gaps in team composition, including roles related to visual design, UX design, account management, and product management, resulting in a reduction in project delivery bottlenecks and an increase in overall team performance and cohesion.Worked in collaboration with account teams for pitches and pursuits, contributing to the acquisition of new clients, resulting in an increase in the client base and growth in annual revenue from new accounts.Notable Clients: Under Armour, Purina, HEB, Whirlpool, Honeywell, Cigna, Brene Brown

Consulted and designed digital web products for multiple clients based on word-of-mouth marketingProjects ranged from learning modules, children’s social networking platform, medical training, and business simulationsNotable Clients: Pearson, Enspire Learning, Electronic Arts, WoogiWorld.com, Simply Interactive and Inspired E-Learning, Acton School of Business, University of Houston

Designed the UI and UX, including illustrations and animations for many educational software companies with a focus on children, which required a deep understanding of how children learn, including those needing and accessible experienceConsulted with clients that specialized in educational applications for K-12, college and corporate training to understand their needsCollaborated with instructional designers and developers to create award-winning software whose goal was to teach, test, and assess students across a variety of subjectsLed teams of designers to create design for product UI and modular learning contentNotable Clients: Holt, Rinehart, and Winston, Harcourt School Publishers, Houghton Mifflin, Whole Foods, University of Houston, Diageo, Pearson

Created backgrounds for three 20 minute episodes of an animated series for “Trevor Romain Presents” that covered topics like how to deal with bullies, coping with the death of a loved one, and strategies for completing homework

Managed a small team of designers, illustrators and animatorsCollaborated with instructional designers and developers Created modular, interactive and animated content for teaching children American History and ScienceDrove the overall quality and consistency of the product content

Designed UI and UX and lead design teams on projects for a variety games and web applicationsNotable Clients: Nickelodeon, Disney Interactive, Gucci, Verizon, Simon Properties, Ignite! Learning Humancode was acquired by Sapient in 2001.

Worked with clients and developers to create designs for websites, many which were our client’s first online presenceNotable Clients: Dell, Samsung Austin Semiconductor, Cato Fashions, Loyalty.com