Beth Gillen Email & Phone Number

Pittsburgh, Pennsylvania, United States

• Lead a functional team to plan, deliver, and measure the success of integrated and innovative marketing programs
• Collaborated with cross-functional teams to plan and execute key deliverables in support of new products and enhancements to existing products
• Plan and create content on multiple platforms to advance marketing objectives, product support, and lead generation. This content includes email and web copy, sales presentations, webinar presentations, and social posts.
• Managed workloads and team resources to meet key timelines and complete deliverables
• Global project manager for the latest version of the Global Leadership Forecast (the largest global research study of its kind); created and executed on plan for the entire project while leading cross-functional teams.
• Planned and produced product and solution webinars

Greater Pittsburgh Area

• Collaborated with internal marketing resources to write, design, and deliver thought leadership and research pieces, event presentation decks, webinars, digital marketing assets, email campaigns, promotional videos.
• As project manager for the Global Leadership Forecast 2018, managed global communication with two external firms and all internal partners, coordinated research phase, and executed the production and promotion of the.
• Leadership position as Scrum Master for a Marketing Agile team responsible for running sprint planning sessions, daily stand-ups, managing the workflow of the team, assigning incoming job requests, and removing any.
• As a core team member of new brand design and launch, coordinated meetings; worked with outside brand agency on research, design, and implementation; implemented brand messaging and new logo; and planned and executed.
• As project manager for thought leadership marketing campaign, worked with authors, designers, and web team on content, design, and branding
• Worked closely with DDI’s CEO to build her brand through marketing events and presentations, DDI’s Women in Leadership practice, and book promotions

Greater Pittsburgh Area

Greater Pittsburgh Area

• Communicated marketing initiatives to the sales teams and helped further develop communications around these initiatives for sales to use with their clients and prospects
• Planned and executed networking events in various cities including communication around event, tracking attendance, and follow-up after the event
• Coordinated and planned live events and collaborated with corporate marketing on marketing events
• Worked with sales to utilize social media to help foster client relationships and be seen as an industry thought leader.

• Scheduled candidate testing and interviews for DDI’s largest client
• Scheduled candidate feedback sessions for assessment candidates, including updating information in CRM
• Compiled daily information, sent candidate rosters, entered candidate referrals into the database, prepared scripts, and managed various other administrative duties
• Managed the night shift during times of peak volume

Greater Pittsburgh Area

• Assess, plan, and execute strategies to meet client needs including writing press releases, designing social media strategies and messages, writing marketing copy, designing marketing materials, and helping with events

Greater Pittsburgh Area

Greater Pittsburgh Area

• Wrote scripts, program guide articles, and press releases
• Coordinated special events
• Scheduled and wrote on-air giveaways and promotions
• Supervised department interns
• Assisted in station fundraising activities including on-air pledge drives

Greater Pittsburgh Area

• Scheduled newspaper, magazine, and radio advertising
• Designed newspaper and magazine advertisements; wrote press releases and radio copy
• Helped in promotion and set-up of events

Greater Pittsburgh Area

Ma, Corporate Communication

Activities and Societies: Member of Kappa Tau Alpha – Journalism and Mass Communication Honor Society

Ba, Public Relations

Activities and Societies: Zeta Tau Alpha - social soroity; reporter for student paper, The Holcad; member PRSSAMinor in English