Beth Godfrey Email and Phone Number

Research lead for horizontal efforts on new surfaces, and emerging areas of investment. Manager of ad formats research team and rapid research program.

Research lead for app verticalization across advertiser and consumer experiences.

Products: website builder and CRM.Strategic: Led generative user research projects within product teams and across the organization to provide directional and foundational insights on the company's top strategic initiative. Leveraged timely research findings to identify new areas of opportunity, clearly define problem spaces, evaluate desirability, and support existing product strategies. Facilitated conversations, workshops, and activities to involve team members in data analysis, empowering them to prioritize and make smarter product decisions.Tactical: Conducted evaluative research to better understand usefulness, usability, and viability of existing or newly developed products and features, working closely with interdisciplinary teams to strike a balance between user needs and business requirements. Focused on transforming complex findings into actionable insights, aligning stakeholders around appropriate next steps, and driving data-informed iterative changes.

Conducted qualitative UX research via card sorting exercises, surveys, one-on-one interviews, and moderated testing for mobile, web, and virtual reality. Used these methods to parse qualitative data and feedback into requirements for interface production, presenting findings to project and design teams. Developed detailed design documentation: user flows, site maps, wireframes, prototypes, and functional specifications. Designed engaging customer experiences ranging from AR, VR, and chatbots to mobile web/desktop applications. Consistently advocated for user-friendly and human-centered design throughout all stages of the product life cycle, from brainstorming to development/QA.Conducted competitive and gap analyses for clients and stakeholders, producing component audits for cross-platform migrations. In support of the agency, I also composed critical and strategic documents in proposition of new and incremental workAccomplishments:Refined the online experience for Verizon's internet sales and operations, leading to an estimated $3.2M in call center savings and $890,000 in incremental accessory revenue.Clients: Verizon, Ocean Spray, Rachael Ray Nutrish, and Moe's Southwest Grill.

WEB• Implemented the yearlong analysis, redesign, and launch of one of the institutes college websites, overhauling the information architecture, interaction design, and written content.• Produced documentation, work-flow, and strategy documents to support the evolving brand.• Clarified the purpose and scope of existing media, modifying format and content to enhance a targeted strategyCONTENT• Authored more than 100 original news articles, press releases, profiles, and research features for display on eight distinct news feeds and in a monthly newsletter with 6000+ readership.• Optimized web and mobile content to be succinct, appropriate, and impactful• Managed all official college social media accounts, including Facebook, Google+, Youtube, and Twitter. Efforts to engage readers on Facebook in particular resulted in a 55% increase in audience over 2 years.

• Established a cohesive design language to showcase the educational and enrichment initiatives undertaken by the eleven-library system, producing posters, brochures, and flyers.• Authored press releases, public service announcements and brief articles for web, print and radio.• Created visual assets for a grant provided by the Institute of Museum and Library Services (IMLS) and documentation for grant renewal.• Managed databases overseeing enrollment in card programs and documentation of grant-funded initiatives.• Provided event production assistance for educational programs, demonstrations, and special events.

• Served on a committee of industry professionals to review film and television entries to the 72nd Annual Peabody Awards.• Contributed to discussion surrounded the execution and intent of digital artifacts.• Participated in the voting process to recommend submissions for final review.• Produced documentation and written recommendations• Assisted in production of the awards ceremony in New York• Served as a liaison for award recipients