Launch of Switchback At TRE and Switchback Spring, Nashville. The premier trade shows for run and outdoor specialty retailers, brands, and professionals.

Independent consultancy serving the need for revenue generation within the Trade Show and Digital Events industries.For over 20 years, Beth has held executive roles developing corporate growth strategies specializing in: trade show exhibit, sponsorship sales, virtual, and hosted buyer events. These have included sales, marketing, and team development. Customers include: Diversified Communications, Informa (MAGIC) ASI, Smart Energy Decisions.

Recruited by NY-based media and events company to increase revenue through sponsorship sales for virtual and hosted buyer events and media sales.* Monitored current sponsor needs in the renewable energy industry by presenting creative solutions to generate buyer leads via the SED Media Platform to company* Responsible for sponsorship sales for 4 hosted buyer events, which included contract renewal, prospecting and leading executives in the renewable energy industry* Created new sponsorship and media opportunities, thereby generating revenue that lead to meeting/exceeding goals set by CEO* Consistently secured new accounts resulting in an increase of year-over-year sales* Played a key role in developing sponsorship packages and pricing

Selected to manage a team of 12 account reps for ASI, the largest media, marketing and education organization serving the promotional products industry. ASI connects suppliers and distributors through their robust industry-leading network, consisting of 25,000+ supplier and distributor members.* Responsible for achieving an immediate impact on revenue targets through creative sales strategy and hands-on service; oversee 3 large trade shows, 5 hosted buyer events, and 30 roadshows. * Identify process inefficiencies and make ongoing recommendations for streamlining systems and improving operations workflow.* Evaluate, liaise and support multiple key external partners and internal stakeholders for incremental local and national revenue opportunities.* Respond to ad-hoc analytics requests for internal tracking and performance reporting purposes.* Trained new account reps while developing weekly sales training to continue ongoing professional sales development. * Developed and introduced new sponsorship ideas to generate new revenue leading to meeting and exceeding revenue goals for each event within a year of taking ownership of the sales development. VP Trade Shows | FORMULA 4 MEDIA Lake Oswego, OR: 2007 to 2017

Assigned executive responsibility for trade show operations, advertising and sponsorship sales related to 3 major national annual industry trade events. Developed a $1M+ personal sales portfolio from scratch within 3 years while managing and mentoring a team of 5 U.S.-based sales professionals responsible for revenue generation.• Manage and mentor a team of sales professionals based throughout the U.S.• Currently lead multi-million-dollar sales efforts related to the company's three major industry trade shows—The Footwear Event, The Running Event, and The Soccer Event• Additionally sell digital and print advertising packages for Formula 4 Media's portfolio of 7 targeted industry publications—Sports Insight, Footwear Insight, Outdoor Insight, Textile Insight, Team Insight, Running Insight, and Soccer Insight.• Hold complete P&L and operational responsibility for The Footwear Event, as well as shared management responsibility for the success of the other two annual trade shows.• Routinely hold meetings with C-level industry leaders, in both the vendor and retail markets, to discuss industry trends, promotional opportunities, and shared strategic goals.• Travel extensively throughout the U.S. to deliver sales presentations, build relationships, and finalize contract negotiations with key event sponsors, participants, and vendors.Key Achievements & Accomplishments:• Have driven consistent 25% revenue growth, year-over-year, by rebooting the company's sales/marketing plan and leading aggressive new lead generation initiatives.• Have developed a $1,000,000+ personal sales portfolio from scratch within four years.• Launched the two new trade shows mentioned above (The Footwear Event, The Running Event) to highly positive industry acclaim; have grown participation by 35-50% annually.• Developed new West Coast sales territory to target previously untapped accounts.• Achieved all of the above growth with minimal resources in a severely recessed marketplace.