Beth Gorringe Email & Phone Number

Poole, Gb

Exeter, England, United Kingdom

Whilst working towards my Masters Degree, myself and some friends decided to create an agency which links students passionate about gaining hands-on marketing experience with nearby brands. During this time, I took charge of fostering relationships with local businesses, acting as the primary liaison between students and these establishments. Leading a team of 6 student marketers, I played a key role in crafting the brand’s digital marketing strategy, leveraging my organisation skills and ability to tell a good story.One successful campaign focused on a social media campaign and in-store shopping event for a vintage clothing store, resulting in a 20% increase in Instagram engagement, 15% growth in followers and a 10% increase in in-store sales.

Leicester City, England, United Kingdom

During this role, I applied analytical skills in a newly expanding Total Platform within the UX Research Department. I quickly built a great relationship with my team and quickly upskilled to become familiar with UX best practices and research methodologies including heat maps, eye tracking, and qualitative interviews. While working on the PDPs for Victoria’s Secret UK, our primary goal was to streamline the selection experience. We conducted A/B testing to compare dropdown menus and radio buttons for size selection. Our findings showed that dropdown menus resulted in an approximately 10% increase in "add to cart" rates.This improvement can be attributed to the fact that, with multiple sizes available, users found dropdowns more intuitive and less overwhelming than multiple radio buttons. By simplifying the decision-making process, we enhanced user efficiency and helped guide customers toward completing their purchases.

Bournemouth, England, United Kingdom

During this role I managed the brand's social media pages and communications, which included sending out marketing communications. For example I ran a Black Friday Sale marketing campaign which resulted in a 25% boost in in-store sales.I also optimised the website's SEO strategy to improve digital presence. I began by conducting an audit for the existing website's SEO, and a competitor analysis. I then identified their USP and optimisation opportunities, which included writing informational blog posts relevant to the 10 keywords I chose to work on. This project resulted in higher SERP results and 10% increase in CTRs.

Poole

Greater Bournemouth Area

Master'S Degree, Msc Digital Marketing

Bsc, Business And Management With Art History And Visual Culture, 1:1