Beth H. Email & Phone Number

• Create and maintain Marketing Database• Website maintenance • HTML coding and trouble shooting • Website analytics reporting, graphic design• Photography (Job Site) • Advertising design• Newsletter development• Newsletter analytics reporting• Marketing list management• Print media design• Social media management• Brand management• Maintain knowledge base of industry trends• General office duties.

Wyomissing, Pa

• Teach the fundamentals of Photography• Introduce students to a Photography studio• Teach students the importance of lighting in Photography• Teach portrait, product and outdoor Photography• Teach students about the importance of copyright laws (not breaking copyright law and how to copyright their own artwork)• Introduce students to the Photoshop interface• Get students comfortable using Photoshop tools, brushes (including how to make their own brushes)• Teach students how to resize photographs for print, web or video purposes and the importance of resizing.• Teach students how to edit professional photographs to obtain maximum quality for print, web or video (color correction, blemish removal and photo repairs)• Introduce students to more advanced techniques in Photoshop such as background removal, applying special effects, utilizing blend modes to their fullest• Teach students how Photography/Photoshop is applied to the Principles of Design• Maintain up to date knowledge base on all changes/updates made to the Adobe Photoshop CC program and how to implement those changes/updates• Maintain cutting edge knowledge of the newest trends in Adobe Photoshop CC & put knowledge to immediate use• Maintain current knowledge by regularly attending seminars, webinars and training events (digital and/or physical)

Reading, Pennsylvania Area

• Brand Management• Logo Design• Advertising Design• Photography (event, portrait, landscape and product)• Corporate Identity Design• Print Media Management and Design• Web Media Management and Design• Website Development and Maintenance (as related to design, not coding)

Palmyra, Pa

• E-blast Development & Design• HTML/CSS Coding• Web Design• Video Design Project Management• Photography (event and product)• ISIS Television Maintenance

Phillipsburg, New Jersey

• Blog Maintenance• Brand Management• Advertising Design• Photography• Corporate Identity Design• Print Media Design• E-blasts and E-vite design and development• Web Media Management and Design• Website Development and Maintenance • Web Analytic Reporting

Reading, Pennsylvania

• Contract with media personnel, develop, design, and produce marketing collateral (e.g., brochures, flyers, PowerPoint presentations, etc.)• Use personal photography equipment to photograph job sites for media usage• Develop and write promotional copy• Develop, write, and distribute press releases• Manage website and social media strategies• On site photography• Develop, implement, and analyze marketing and sales campaigns• Manage telemarketing department• Manage and implement email marketing campaigns• Research, recommend, and coordinate advertising and event opportunities• Research and recommend promotional products and maintain inventory• Manage and analyze customer satisfaction surveys• Manage and coordinate trainings including marketing, material preparation and inventory, event coordination, and completion• Manage customer relations database• Interact with customers on a daily basis

Bethlehem, Pennsylvania

Designed all communications including: print, web and television medias for use in advertising, sponsorship and promotional items.Created marketing packages for potential clients and brokers.Designed brochures, postcards and other marketing items as needed and maintains a sufficient supply of marketing items for distribution at marketing events, client health fairs and open enrollments.Designed and distributed a quarterly newsletter to current clients/brokers and employees. Created and proofed all communications utilizing MS Office, Adobe Creative Suites Software (Photoshop, Illustrator, Dreamweaver and In design). Fulfilled all collateral and coordinated scheduling of marketing functions.Developed and maintained website: Reviewed site content regularly for accuracy, timeliness, and made appropriate changes. Added new information as assigned. This included drafting copy and arranging for photography or artwork.Prepared monthly, quarterly, and annual report on website’s comparative results (analyzed site in comparison to competition and industry benchmarks) and proposed enhancements for the coming year. Assisted in measuring the website’s effectiveness and ROI.Assisted in news release preparation, media interviews, distribution and creative design.Maintained up-to-date media database for mailing, e-mailing, and global faxing news releases to all Primary media (print, electronic, and broadcast).Coordinated interviews requested by the media.Managed advertising contracts; developed and placed ads. Coordinated and monitored advertising contracts. Placed and tracked advertisements according to schedules.Coordinated annual telephone directory advertising and related informational changes.Assisted in implementing targeted marketing plans through such responsibilities as developing presentations or displays, participating in expos or conferences, developing and distributing collateral materials.

Reading, Pennsylvania

• Created/Maintained referral source database• Created/Distributed monthly FYI Newsletters for three separate programs• Created invitations to CHOR related events• Created all marketing materials for programs• Event Photography• Aided with web design and layout• Maintained website• Created website banner/animations

Reading, Pennsylvania

19601 * Created Advertisements, business cards, flyers, brochures, and other forms of print media* Edited and retouched new and old photographs* Created and maintained websites

Douglassville, Pa

• Created print ready designs with color separations• Used light board to ensure color separations were accurate• Utilized Corel Draw and PhotoPaint 6 and Adobe PageMaker 6 (now called InDesign) to create designs• Assisted press operator in down times• Customer Service (phone and in person)• Managed office when owner was not there.

Bachelor, Graphic Design, 3.86 Gpa

Activities and Societies: Routinely enter art exhibitions held at the Art Institute of Pittsburgh and donate time and skills to non-profit.

Associate, Specialized Technology; Graphic Design, 3.56 Gpa

Activities and Societies: Honors: Dean's List and Honor Roll