Beth Hammock, Apr Email & Phone Number

St. Louis, Mo, Us

Greater St. Louis

Beth supports brand marketing with video production, copywriting, and editing. Beth Hammock is both an accredited public relations practitioner and a documentary filmmaker. A former TV news reporter and producer, she is passionate about the power of video storytelling.

Greater St. Louis

I support the success of educational institutions and nonprofit organizations with marketing and communications consulting and creative services. See hammockcommunications.com.

Greater St. Louis

A member of the executive leadership team, I developed and executed advancement plans during a time when membership declined significantly due to the pandemic. My team increased giving and membership with on-brand messaging delivered strategically across multiple mediums. Accomplishments include:1. Improved the council's paid search strategy to engage prospective member families. 2. Planned and executed a media-rich virtual benefit netting 83% of the pre-pandemic gala goal.3. Enhanced social media with on-brand storytelling and influencer marketing.4. Directed a digital and direct mail annual giving campaign that brought in 17% more than the goal.The position was eliminated due to budget cuts during the pandemic.

Kingsville, Missouri, United States

Raised $700,000 in nine months as capital campaign director and interim director of development. Membership increased 25% in one quarter after implementing Google ads. Staffed two board committees, planned events, and created campaign collateral. Managed development department including hiring two staff members.

Kansas City, Missouri, United States

Developed and executed an advancement program for the UMKC Honors College. Connected several promising prospects with the college. Created fundraising collateral and an alumni newsletter; developed and implemented a social media plan. Wrote and designed fundraising collateral for the UMKC Foundation about life sciences and medical research programs. Wrote a successful $50,000 grant proposal.

Missoula, Montana

Led communications, marketing, annual giving, donor relations, and prospect research. • Built a productive, effective strategic communications and marketing team. • Moved focus to digital communications and improved the quality of all foundation communications, marketing, and events. • As special assistant to the president, co-chaired University Brand Strategy Committee with the Provost for 18 months, resulting in new message platform, logo and tagline for the university.• Strengthened the relationship between University Relations and Development, resulting in more strategic communications in support of philanthropy.• Instituted strategic planning and evaluation for Foundation communications and marketing. This included creation of a dashboard for annual giving marketing ROI.• Staffed a board committee. Results• Foundation raised a record $53 million in FY2014. This compares to a previous record of $37.4 million in 2008 and $20.2 million in FY2013.• Planned and executed stewardship plan to honor a major donor including a video, gift announcement, and newsletter article. The donor responded by sending an unsolicited$5 million check.• Two donors featured in magazine ads made half-million dollar gifts within six months. • Increased online giving by 58 percent in three years through improvements to digital communication and promotion of website.• ROI for all annual giving programs increased 128 percent from FY12 to FY13. Net revenue increased by $85,000.• Used data analysis to streamline the student phonathon from 12 to 8 weeks and raised37 percent more than previous year with 18 percent more donors.

Columbia, Missouri Area

Led public relations and marketing for Mizzou development. Collaborated with leaders in 19 schools, colleges, and units to advance image of university and inspire donors. Managed team of writers and designers who produced chancellor’s annual report, newsletters, brochures, and annual fund appeals. Coordinated digital media including webcasts, video, email solicitations, e-newsletters, social media, and website redesign. Planned and executed major gift announcements. Wrote speeches for chancellor, provost, and other university leaders. Served as media spokesperson for development. Key accomplishments: ● Planned and executed communication and marketing plans for final three years of successful$1 billion campaign. ● Coordinated 40 donor recognition events for gifts of more than $1 million. ● Staged events marking campaign milestones, including breaking the initial goal of $600 million, continuing on with a $1 billion goal and then topping that goal. ● In a university marketing meeting, suggested the name “Mizzou Advantage” for a new initiative to build on key strengths. Today, the Mizzou Advantage is thriving. ● Led significant improvements in internal communication for division of Development and Alumni Relations. Positive opinion of division’s communication increased from 37 percent to 71 percent in one year. ● Researched and wrote position paper for donor privacy legislation passed by Missouri legislature in 2007.

Jefferson City, Mo.

Served as spokesperson regarding complex legal cases including constitutional issues and cases before the U.S. and Missouri Supreme Courts. Wrote speeches. Organized news conferences at venues throughout Missouri. Counseled senior management on public relations ramifications of legal decisions. Researched and analyzed issues facing Missouri from legal and public relations perspectives. Worked with legislative staff to develop public policy and accompanying publicity. Managed staff of five.Enhanced reputation of Attorney General Jay Nixon through proactive media relations. Mr. Nixon is currently in his second term as Missouri’s governor. • Led three-city publicity sweep on Sunshine Law bill. Editorials and articles subsequently appeared in every major Missouri daily and dozens of other papers. The bill passed in the 2004 legislative session. • Strengthened media relations by arranging interviews with victims of defendants. Resulted in numerous front-page stories in major newspapers and many radio and TV stories. • Planned and executed end-of-life initiative in cooperation with a statewide coalition. Wrote attorney general’s speech launching the project. Researched and wrote booklet, arranged news conference at a St. Louis hospital, and coordinated statewide distribution of booklet. Hospitals throughout the state adopted it as their end-of-life planning guide. The National Association of Attorneys General used the project as a model. • Used negotiation and persuasion skills to coordinate news conference at Branson Chamber of Commerce on attorney general’s crackdown on travel fraud in the Branson area. Highly unusual for a chamber to agree to such a news conference. Resulted in national publicity.

Independence, Missouri

Led communications and served as link with community for school district of 11,000 students. Key accomplishments: • Led development of new logo and tagline. • Planned and executed multi-media campaign to inform community of how money from a bond issue was spent. • Coordinated appearance of superintendent in two news conferences with the governor. • Launched district cable television channel and produced videos. • Planned patriotic music festival attended by 5,000 people after Sept. 11 terrorist attacks. • Publicized and assisted with planning of United Nations Peace Plaza dedication. Coordinated visits to five school districts by United Nations staff.

Kansas City, Mo.

Served as spokesperson for a school district of 30,000 students. Worked in crisis mode due to district’s loss of accreditation, declining enrollment, and court-ordered desegregation. Advised superintendent on public relations issues. Maintained daily contact with reporters. Managed communications staff and budget. Responsible for internal communications, as well as employee and student recognition programs.Led brand strategy project resulting in the logo included with this position listing.

Bachelor Of Journalism, Broadcast Journalism

Activities and Societies: Ad layout artist for the Maneater, the student newspaper; classical music show announcer for KBIA.

Diploma

Activities and Societies: Swimming, yearbook, Girl Scouts.