Beth Hardy Email & Phone Number

Denver, Co, Us

Denver, Colorado, Us

Served in the senior marketing leadership position reporting to CEO/President/Co-founder in one of the largest fast-casual restaurant platforms in North America. I built the better-for-you fast-casual restaurant Modern Market Eatery’s (MME) marketing department, branding, and strategy from the ground up, and was tasked to lead marketing for the fast-casual California brand Lemonade in 2019 when the platform company Modern Restaurant Concepts was formed. As the head of marketing, I strategically grew both brands through consumer insights and creative, multi-channel campaigns, resulting in increased sales and traffic. I led brand/product positioning and multi-million dollar ad campaigns, directed creatives to new and compelling stories, and created/executed go-to-market strategies, often with lean budgets and teams. I led by example, made data-driven decisions, and worked thoughtfully cross-functionally, all through a curious and creative lens. (Modern Market was sold in Sept. 2024, and the bulk of Restaurant Support was laid off due to position redundancy.)

Denver, Colorado, Us

Denver, Colorado, Us

Denver, Co, Us

St Petersburg, Florida, Us

Led progressive public relations, social media and marketing efforts to help strategically position the quickly expanding fast-casual restaurant concept among top performing national brands. Developed integrated communications strategies, headed proactive national, regional and local publicity, and spearheaded company-wide core values program. Helped usher in company's franchising launch and provided strategic marketing training for franchisee onboarding. Served as franchisee social media, PR and local marketing corporate point and liaison. Developed and managed successful social media publishing process and calendar that benefited both the company and franchisees. Garnered dynamic media coverage across both trade and consumer outlets, some of which included Entrepreneur magazine, The New York Times, Nation's Restaurant News, and FastCasual.com, as well as TV and online media.

The lead public relations professional, I spearheaded all local and national communications, social media and marketing initiatives for clients and the agency raising significant awareness and earning broad coverage. Clients included Garbanzo Mediterranean Grill, Wyoming Youth Suicide Prevention, Wyoming Office of Travel and Tourism, and Wyoming Community College Commission. Secured coverage with national travel media as well as local affiliates NBC, FOX, ABC, CBS, The Denver Post, Denver Business Journal and 5280 Magazine, among others.

Centennial, Colorado, Us

Established and led strategic public relations, marketing and advertising programs on behalf of clients. Areas of expertise included creating and managing communications programs, media relations, social media, event publicity, writing/editing, strategy development and marketing. Partnered to develop agency blog (TheSideNoteBlog.com) and acted as blog manager and contributor. Developed topics and copy for agency e-newsletter. Acted as social media manager for clients and agency.Earned 2009 Colorado Healthcare Communicators awards for clients' social media program and proactive media relations campaign.

Established and managed local and national public relations and marketing programs on behalf of clients. These included a PGA TOUR's Champions Tour golf tournament, a regional hospital, and a NASCAR driver's foundation (managed nationwide media relations for foundation's book). Earned the golf tournament "Best Media Relations" and "Best Sales Kit" of 2007 by Champions Tour.

Helped establish and manage strategic public relations and marketing initiatives on behalf of clients. Highlights include:PGA TOUR's Champions Tour Golf Tournament (three consecutive years): Managed year-round media relations efforts and garnered more than 300 separate media placements per year. Wrote copy for and managed development of marketing collateral, including a 125-page spectator souvenir program. Managed ad development and placement. Credentialed more than 100 media. And helped manage Media Day and tournament on-site media center.Regional Hospital: Helped manage development of monthly hospital newsletter, including writing of nine physician stories per month, and handled all media relations efforts.NASCAR Driver's Nationwide Book Launch: Served as book's assistant editor and managed nationwide publicity efforts. Garnered more than 150 separate media placements within a six month period, including stories in The Washington Post, USA Today, Dog Fancy, The Bark Magazine, and on SPEED Channel.

Developed and managed creation of the travel magazine, including all facets of content and production, while also developing community and advertising support for the new publication.

B.A., Communications

Education record