Stand-up dedicated marketing team for the Stove brands, under the newly restructured stove business unit. Responsible for driving digital, content, and creative marketing for all HHT stove brands. Progress digital marketing space for stoves including foundational brand awareness tactics, expansion of social reach, and deployment of user-generated content.

Led integrated creative team during our business's transformation to more digital, B2C marketing, enhancing internal capabilities and expanding external networks to support multiple brands. Directed the evolution of brand identity, including developing key artifacts and establishing a refined identity for the premium Heat & Glo brand (and Stellar by Heat&Glo). Implemented tech-stack improvements by selecting and integrating DAM and project management software, streamlining workflows, and fostering collaboration. Championed digital design, leading the adoption of a componentized system and UI/UX innovations. Directed creative efforts for elevated awareness content, overseeing lifestyle photoshoots, digital videos, and OTT television projects.

Help clients develop marketing strategies to meet their digital transformation needs. Lead a small group of marketers to guide clients into new digital marketing territories.

Provide inspirational leadership to a team of marketers, creative, content, and user-experience developers. Drive a team that exceeds market expectations. Built an agile, smart creative testing approach that continues to deliver marketing acquisitions for our partners.

Grew in-house (formerly Rasmussen College) group to a full-service strategic creative agency with cross-channel competencies. Partner with internal marketing stakeholders to deliver innovative solutions for the business needs.Focus on digital-first, engaging experiences while devising a smart creative philosophy that drains subjectivity out of the work while nurturing data-driven and human-informed decision making. Manage vision, best-practices, and process of the creative team.

Responsibilities include managing overall creative vision, best-practices and process of the in-house design team. Focused on creating a consistent, and consistently elegant brand experience for consumers. Collaborate and partner with marketing managers and stakeholders to deliver creative solutions for the college needs.

Collaborate and partner with marketing team peers and stakeholders to deliver creative solutions for the business need. As a Senior Art director, responsibilities include managing creative direction and vision of the brand, best-practices and in-house process of the creative team, and delivery of elevated and consistent design deliverables.

Develop and implement marketing strategies across a wide variety of channels for a number of Rasmussen College campuses. Strategic planning, analysis of advertising efficacy, reporting and management of overall campus marketing performance.