Beth Harner, Mba Email & Phone Number

-Oversaw the development, optimization and implementation of social media channels including content curation, analytics, and reporting for paid and organic content.-Directed strategy for LinkedIn, Facebook, Instagram, TikTok, Glassdoor, Indeed and Google profile-Grew social media followers in 2023: LinkedIn +56%, Facebook +43%, Instagram +43%-Directed and.

Omaha, Nebraska, United States

• Delivered support to brands worth a total of $36+M annual GMV through advertising programs.
• Head of growing, tracking, and collection of $10.4M (53% YOY growth) in Marketing Allowance form over 200+ brand partners while partnering with Campaign Management, Vendor Management, Accounting and Finance.
• Oversaw 4% growth and brand strategy development for the top vendor of 2022.
• Developed best-in-class marketing strategy guide for Brand Strategy Managers to implement with their top vendors to define and plan growth in $GMV.
• Determined findings regularly and optimized strategic vision by formulating plans through reporting and trend watching.
• Create best practices to bring new brands and SKUs to market along with identifying budget and ROI expectations, conduct competitive analysis, and design strategies to meet the growth expectations of new brands among 4.

Omaha, Nebraska, United States

-Build the end-to-end life cycle planning process of Assortment Expansion-Determine best practices, frequency, methods, and standard outputs of the Assortment Expansion process-An expert on the assortment life-cycle development through product line reviews and business reviews-Manage HubSpot line review process and related data-Identify market.

• Oversee the development, optimization and implementation of social media channels including content curation, analytics, and reporting for paid an organic content
• Identify opportunities for all C&A businesses including Aureus Medical, AurStaff, Celebrity, FocusOne Solutions, and Aureus Group
• Lead and develop strategies for each business to aid in meeting corporate goals, bring in leads, and create engagement
• Implement strategic planning methods to determine a comprehensive plan by division and business type
• Develop and maintain analytics and performance metrics and make recommendations for all social media channels
• Oversee strategy for LinkedIn Company page, LinkedIn Ads, Facebook Ads, and Instagram Ads

• Met and exceeded branch goals for placements in 2017 by 8%
• Increased Facebook following by 31% across 5 different Facebook pages within 6 month time frame
• Oversaw 11 Facebook Groups and increased membership by 30% within 6 month time frame
• Ran and analyzed reporting for 5 different Facebook pages using Facebook Insights
• Developed and lead contests that promoted growth, provided new leads, and created engagement on each Facebook Page
• Managed team of 8 Social Media Recruiters, including 2 Team Leads and 1 Intern

• Strategized, executed and managed social advertising across all platforms: Facebook, Pinterest, Twitter and Instagram
• Strategized, executed and managed digital advertising for Google
• Managed and optimized $150K monthly budget for all digital and social ads
• Collaborated with partners from Buying, Marketing and Creative to determine content and imagery for digital ads
• Analyzed campaign data to determine opportunities and findings
• Developed contests to increase guest engagement online

• Created custom trend shops to provide a tailored shopping experience to the guest
• Collaborated and maintained cross-functional relationships with Buyers, Marketing, Design and IT
• Provided, gathered and analyzed data to determine success and opportunities at the category, product and trend level
• Maintained reporting and tracked progress to create a better shopping experience for the guest
• Partnered with Marketing and Merchandising to provide input, ideas and feedback on email campaign planning
• Managed and prioritized Assistant Site Merchandiser workload

Omaha, Nebraska

• Oversaw Stationery, Craft and Education departments totaling $102 million in sales per year and 15,000+ SKU’s
• Led, managed and mentored team of one Buyer and two Associate Buyers
• Guided quarterly strategies for each department tailoring to each customer segment
• Gathered information and created strategy in a team setting for Merchandising restructure
• Collaborated cross-functionally with departments such as Inventory, Souring, Brand, Design Department, Merchandise Planning, Marketing, Finance and Ecom
• Analyzed quantitative data to identify trends, best sellers, competitors and market surroundings

• Managed 2500+ SKU’s worth $42-$50 million in sales per year
• Researched, developed and sourced over 800+ new items per year
• Developed marketing and sales strategies on a quarterly basis
• Analyzed quantitative data to identify trends, best sellers, competitors and market surroundings
• Product assortment planning, sourcing, pricing, margins, markdowns, catalog and ecommerce marketing
• Catalog building, proofing, and photography direction

• Negotiated cost with vendors overseas to get the lowest cost
• Approved samples for quality, color, size, use and durability
• Partnered in writing Assistant Buyer training manual
• Trained new Assistant Buyers

Master Of Business Administration (Mba), Marketing

Bachelor'S Degree, Fashion Merchandising And Marketing

General Studies