Beth Harner, Mba Email & Phone Number

-Oversaw the development, optimization and implementation of social media channels including content curation, analytics, and reporting for paid and organic content.-Directed strategy for LinkedIn, Facebook, Instagram, TikTok, Glassdoor, Indeed and Google profile-Grew social media followers in 2023: LinkedIn +56%, Facebook +43%, Instagram +43%-Directed and grew review program that lead to 41% on Facebook reviews, 66% on Google, 97% on Indeed, 84% on Vivian, and 35% on Glassdoor. -Review program lead the way for Uniti Med to be ranked the 2nd best travel nursing company in 2023 by BluePipes.com.-Directed website site strategy that led to a 50% YOY increase in leads, a 26% growth YOY in placements with website as the source, an open rate of 33% with a click rate of 1%.-Directed and oversaw email campaign strategy that led to a 10% increase in total users coming in to the website via emails.-Directed all creative assets, branding, company booths, swag, and internal communications.-Lead, developed, managed and mentored Marketing team through team meetings, regular one on ones, constructive feedback and training.-Received 2022 Uniti Med Values - Innovation award

Omaha, Nebraska, United States

● Delivered support to brands worth a total of $36+M annual GMV through advertising programs.● Head of growing, tracking, and collection of $10.4M (53% YOY growth) in Marketing Allowance form over 200+ brand partners while partnering with Campaign Management, Vendor Management, Accounting and Finance.● Oversaw 4% growth and brand strategy development for the top vendor of 2022.● Developed best-in-class marketing strategy guide for Brand Strategy Managers to implement with their top vendors to define and plan growth in $GMV.● Determined findings regularly and optimized strategic vision by formulating plans through reporting and trend watching.● Create best practices to bring new brands and SKUs to market along with identifying budget and ROI expectations, conduct competitive analysis, and design strategies to meet the growth expectations of new brands among 4 Brand Strategy Managers. ● Develop four direct brand strategy managers to improve greater levels of responsibility, coaching, and supporting individual growth to facilitate leadership.

Omaha, Nebraska, United States

-Build the end-to-end life cycle planning process of Assortment Expansion-Determine best practices, frequency, methods, and standard outputs of the Assortment Expansion process-An expert on the assortment life-cycle development through product line reviews and business reviews-Manage HubSpot line review process and related data-Identify market opportunities by using data and qualitative information by working with Vendor Management, Market Research, and Pricing teams-Align with primary business strategies to increase number of SKUs in our assortment-Project management lead for Full Line Reviews that incorporate data prep and communication with the Vendor Management team-Work with the Vendor Management team to interpret Line Review recommendations for current items and develop assortment plans for new items-Manage the collection of data necessary to run a Assortment Expansion Review from all Vendor Managers-Report and present project statuses and wins/opportunities to leadership and important partners-Train other cross-functional partners who would be directly involved in the end-to-end assortment planning process-Added 7000 new SKUs to the merchandise assortment-Brought in $117M in annual $GMV and $22M in Net Contribution Margin in 2021

• Oversee the development, optimization and implementation of social media channels including content curation, analytics, and reporting for paid an organic content• Identify opportunities for all C&A businesses including Aureus Medical, AurStaff, Celebrity, FocusOne Solutions, and Aureus Group• Lead and develop strategies for each business to aid in meeting corporate goals, bring in leads, and create engagement• Implement strategic planning methods to determine a comprehensive plan by division and business type• Develop and maintain analytics and performance metrics and make recommendations for all social media channels• Oversee strategy for LinkedIn Company page, LinkedIn Ads, Facebook Ads, and Instagram Ads• Admin 19 different private Facebook groups ranging from 500-36,000+ members and creating average group growth of 26% year over year in 2018 and 13% growth in 2019• Provide direction and strategy for 6 different Facebook pages with ranging from 2,000- 20,000+ followers and created average page growth of 40% year over year in 2018 and 2019 • Created strategy that provided 20% page view growth for LinkedIn company page and increased engagement rate by 44%• Assist in meeting financial goals through social media initiatives• Provide direction for video created for social media to generate leads• Create corporate annual budget for social media spend• Create and ensure social media standards, processes and policies are followed• Assist in development and update of training programs for social media topics• Build strategic partnerships with Branch Managers, Marketing, and Corporate staff• Monitor social media landscape of industry competitors• Collaborate with external consultants and vendors• Coach and mentor internal employees to provide direction and career growth• Assisted in strategy and promotion for company Podcast• Conduct annual reviews for direct reports

• Met and exceeded branch goals for placements in 2017 by 8%• Increased Facebook following by 31% across 5 different Facebook pages within 6 month time frame• Oversaw 11 Facebook Groups and increased membership by 30% within 6 month time frame• Ran and analyzed reporting for 5 different Facebook pages using Facebook Insights• Developed and lead contests that promoted growth, provided new leads, and created engagement on each Facebook Page• Managed team of 8 Social Media Recruiters, including 2 Team Leads and 1 Intern• Met with staff on a regular basis to develop strategies, evaluate performance and progress towards goals• Created processes and structure for recruiters to follow• Worked with sales Branch Managers to develop strategy for Facebook custom to each modality• Aided Marketing in planning and execution of thank you weeks by modality• Interviewed and added new recruiters to the team as needed• Monitored performance of new hires• Developed tactical maps for staff members career pathing• Conducted annual reviews for team member

● Strategized, executed and managed social advertising across all platforms: Facebook, Pinterest, Twitter and Instagram● Strategized, executed and managed digital advertising for Google● Managed and optimized $150K monthly budget for all digital and social ads● Collaborated with partners from Buying, Marketing and Creative to determine content and imagery for digital ads● Analyzed campaign data to determine opportunities and findings● Developed contests to increase guest engagement online● Monitored competitor advertising, social content, and trends● Ideated and wrote blog post with rich, compelling content to engage the customer● Managed workload for Marketing Intern● Built and maintained relationships with media partners such as Retail Me Not, Pandora, Pinterest, Placed, Curalate, Votigo, and Lukas Partners● Increased Pinterest CTR average to .55% for February 2017 and 1.28% in March 2017● Created pilot Instagram video ad which received over 2.2 million views● Increased website traffic from display ads by 12% during February 2017● Increased Instagram engagement for Gordmans account with the top post gathering 459 likes and exceeding 20,000 followers● Implemented First Fri-YAY contest series campaign receiving over 1,000 comments, 73 shares and reaching over 76,000 people on first post

● Created custom trend shops to provide a tailored shopping experience to the guest● Collaborated and maintained cross-functional relationships with Buyers, Marketing, Design and IT● Provided, gathered and analyzed data to determine success and opportunities at the category, product and trend level● Maintained reporting and tracked progress to create a better shopping experience for the guest● Partnered with Marketing and Merchandising to provide input, ideas and feedback on email campaign planning● Managed and prioritized Assistant Site Merchandiser workload● Determined products and imagery for landing page updates● Set up web promotions and campaigns● Proofed Marketing emails, Free Standing Inserts, and texts● Launched brand new transactional website www.gordmans.com in July 2015 with 70,000+ SKU’s● Created custom report to determine the amount of products shown in emails that were sold online● Analyzed ForeSee’s Customer Experience Analytics and guest comments to improve website, navigation, and shopping experience

Omaha, Nebraska

● Oversaw Stationery, Craft and Education departments totaling $102 million in sales per year and 15,000+ SKU’s● Led, managed and mentored team of one Buyer and two Associate Buyers● Guided quarterly strategies for each department tailoring to each customer segment● Gathered information and created strategy in a team setting for Merchandising restructure● Collaborated cross-functionally with departments such as Inventory, Souring, Brand, Design Department, Merchandise Planning, Marketing, Finance and Ecom● Analyzed quantitative data to identify trends, best sellers, competitors and market surroundings● Domestic and International travel to work with vendors, attend trade shows and shop markets

● Managed 2500+ SKU’s worth $42-$50 million in sales per year● Researched, developed and sourced over 800+ new items per year● Developed marketing and sales strategies on a quarterly basis● Analyzed quantitative data to identify trends, best sellers, competitors and market surroundings● Product assortment planning, sourcing, pricing, margins, markdowns, catalog and ecommerce marketing● Catalog building, proofing, and photography direction● Collaborated cross-functionally with departments such as Inventory, Sourcing, Brand, Design Department, Merchandise Planning, Marketing, Finance and Ecommerce● Domestic and International travel to work with vendors, attend trade shows and shop markets● Led, managed and developed Assistant Buyer

● Negotiated cost with vendors overseas to get the lowest cost● Approved samples for quality, color, size, use and durability● Partnered in writing Assistant Buyer training manual● Trained new Assistant Buyers

Master Of Business Administration (Mba), Marketing

Bachelor'S Degree, Fashion Merchandising And Marketing

General Studies