DTC Media Consultant. Currently working on GSK; business units include Vaccines, Respiratory, Specialty, Oncology and ViiV.

Digital Amplification is a boutique marketing agency on a mission to work with business owners and stakeholders who value marketing and understand its power to grow their business while building meaningful relationships with customers and associates. Actively managing client campaigns in traditional and digital media.Diverse clients include: Pharmaceutical brands, Consumer Package Goods, Pure-Play E-comm brands, Local Businesses.Channels: Retail Media Networks, Social, Display/Programmatic, Video, PPC, Audio Everywhere, Radio, Television, Connected TV, Out of Home, Print

Teach Marketing 101, Advanced Marketing + NAMA Coach

GrayMatter Marketing is a media planning and buying services consultancy.I work with client teams and agencies to activate innovative communications plans in the marketplace. With a thorough understanding the customer, together we can apply rigor around defining, organizing, and creating accountable marketing plans. We'll work to optimize communications techniques (paid and owned) to deliver exceptional programs that break through. Projects are tailored to client needs, but potential project work might include: * Innovation, design thinking and voice of the customer workshopsMARKETINGCurrent program messaging & activation plan evaluation/feedback/input Market opportunity and sizing Budget setting and allocationsCustomer Insight Mining/Journey Mapping/Target Audience analysis Content Strategy and Calendar DevelopmentCompetitive analysis (spend, positioning, etc) MEDIAAOR: Multi-Channel Planning and Media Buying [TV, Radio, Digital (SEO/SEM, banner, video, programmatic), Social (organic, paid), Print]. Specialty: Local MediaMulti-Agency management & integration Media channel consumption patterns/recommendations Budget setting and allocations Channel Efficiency analysis Content, Social Strategy and Calendar development Geographical investment strategies Scheduling: channel timing and sequencingPerformance MarketingROI modeling Executive coaching or Subject Matter-specific lessons for Marketing and Media Leaders

GrayMatter Coaching is dedicated to supporting early stage career development and significant career transitions by creating personal brands. I coach and actively mentor & mobilize individuals onto a successful, fulfilling path. http://graymatter-coaching.com/

I led a high performing internal team driving transformational change in big ticket retail. We focused on customer-centric approaches to marketing communications; customer journey map development and data-driven insights to help more people achieve a well furnished life. We pioneered digital innovation with a data management platform, programmatic creative and media buying, as well as world class re-marketing plans. In my role I was responsible for $90MM multi-channel marketing budget in 42 DMA's by distributing media investment powered by market-level machine-learning channel allocation models in partnership with PHD/OMG.

Pharmaceutical Communications Planning Shared services department leader within #2 Healthcare Agency Brand.Category experience includes: Allergy + Asthma, Oncology, Osteo-Arthritis, Pain, Urology, CNS, Diabetes, Gout, Dermatology, Device, Hospital, Testing Facilities and multiple generic market drugs.Focus on connecting patient and doctor communications to optimize brand engagementInitiated digital department growth and social knowledge portal focused on physician and patient profiles/behaviorsDeveloped proprietary DTC ROI modeling

Senior management team member leading the consolidated Merck media assignment. Category experience included Allergy + Asthma, Oncology, Osteoporosis and Diabetes.Led integrated solutions across multiple channels and "platform" ideas.Liaison between FCB and Initiative research and buying teams.

Managed the entire JP Morgan Chase media group and investment strategy (Retail, Wholesale, Credit Cards, AOR, Corporate/Events).Highlights include Marketing Mix modeling and interaction with high level client product leaders, advertising directors and corporate communications team.Member 4A's Out of Home Committee.Ran department training program.

Service: Chase Retail Bank/AOR assignment, US Postal Service Philatelic, Metropolitan Life Institutional Business, Citibank Account (Retail/Investments/Credit Cards), AT&T.Media Week Award: Best use of Newspaper

CPG: Masterfoods accounts M+M's and Snickers; Campbell's Soup Company accounts: Red and White Soup, Swanson broth and frozen food.

CPG: General Mills, Helene CurtisPharmaceuticals: J&J/MerckService: SMH Watches, Mobilink

Service: New York TelephoneCPG: Warner Lambert, Kraft AOR