Beth H. Email & Phone Number

Seattle, Wa, Us

Vancouver, Bc, Ca

At lululemon, harnessing a creative leadership role, my focus on omnichannel user experiences has propelled product strategies that resonate with our diverse clientele. Working alongside a dynamic team, we've crafted journey maps, service design documents and leveraged design thinking to deliver mobile as well as large enterprise software solutions that exceed expectations. The art of collaboration underpins every successful project, ensuring all stakeholders are engaged and solutions are user-centric.The synthesis of creativity and technology defines my approach, seamlessly integrating customer insights into every facet of design and strategy. This, coupled with rigorous user and usability testing, has been instrumental in elevating user experiences. My leadership extends to nurturing talent and fostering a culture of innovation, where mentoring and process improvement pave the way for groundbreaking digital experiences that are viable, feasible and desirable outcomes.

San Jose, Ca, Us

As a leader, I spearhead a team of adept creatives, empathetic thinkers, and strategic minds, adept at overcoming customer and business challenges to enhance experiences. My approach emphasizes dismantling silos and fostering seamless collaboration across teams, culminating in unprecedented achievements.My role entails steering successfully designed solutions across diverse platforms including customer mobile apps, Enterprise applications , B2B applications, and sophisticated custom in-house analytics tools. I foster close collaboration with Product, Engineering, and Data Science teams to ensure our offerings embody the perfect blend of viability, feasibility, and desirability, while continuously pushing the boundaries of innovation.Within this dynamic landscape, my responsibilities encompass a spectrum of tasks such as crafting journey maps, orchestrating omnichannel strategies, leading design sprints, fostering design thinking, shaping product strategies, facilitating workshops, nurturing collaboration, providing supervision and mentorship, driving process enhancements, conducting user and usability testing, and swiftly prototyping and iterating on ideas.

Seattle, Us

Covid layoffs cut my amazing time at REI short - but while there I was leading a creative team at REI solving customer & business problems for three business units with a combined participation of over 300,000 customers and grossing over 60M digitally with a YOY growth of +20%. Other key activities:- Leading team of 8 talented creatives (design and copy)- Driving digital vision of product in collaboration with Director(s) of Product and Directors of Technology to increase revenue and customer engagement- Assuring customer insights are at the center of all we do- Creating processes to improve efficiency and maximize collaboration- Organizing and creating content strategy across multiple digital channels/ experiences- Mentoring and coaching- Collaborating with creative team on solutions (providing feedback, direction, quality control) - Working with cross platform interdisciplinary teams to launch holistic innovative and seamless digital solutions (engineering, SEO, brand, business, analytics, customer insights, etc.)- Hiring, managing, negotiating and budgeting of talent, Freelancers and Agency work- Measuring, and synthesizing data collection and OKRs/ KPIs to understand and drive product value decision making, prioritization improvements and better understand the Customer’s needsCommon tasks: Leadership, Assessing analytics, empowering team, systems design diagrams, use cases, journey mapping/ visioning, road mapping, scheduling & planning, workshops, projections, monitoring analytics for insights, progress or potential pivots to solutions and value propositions, user testing, usability testing & focus groups, creating and focusing on KPI, powerpoint and other presentations, user behavior research, writing briefs, quarterly & yearly planning, collaborating with creative & technical teams (providing feedback, direction, written & verbal communication), pivoting solution to stay on time, in budget and still user focused.

Seattle, Wa, Us

- Produced clear documentation and led product solutions for Carnival Cruise Line, Global Good and Philips using designs, MS Office, prototyping tools, confluence & others in fast paced, changing environment- Balanced business objectives, user needs, data collection, technical restrictions, industry restrictions /compliance and industry best practices via user research, product plans, diagrams and strategic plans- Strategized and defined features into functional documentation -through collaboration and budget/ timeline restrictions- Documented product solutions to use in presentations, timelines and as historical record for product cycle- Defined problems and solutions to enhancing workflows & improved experiences. - Adapted to new technologies and learned quickly to engineer and maintain fluid feature roadmap and experiences for new IOT interactions in the device world using BLE, NFC, handheld devices, tabletop screens, large tv screens and more.- Consulted and worked closely with executives, engineers, testers, creatives, researchers, marketing and contractors worldwide.- Cultivated relationships with international and national vendors and clients. - Lead and mentored talented and productive teams through demanding time lines- Built and guided workshops for technical solutions, process and interdisciplinary team cohesion - Developed ominchannel, technical design, annotated documentation & product roadmap documents. - Implemented a variety of apps with micro interactions that could be shared between apps including a social app, an AI recommendation engine, chat, data collection and navigation. All based on user settings and user’s consent status. - Develops storyboards, flows, annotated mockups and wireframes, prototypes, sketches, and whiteboards. - Collaborated across teams, vendors and clients to find solutions to customer problems.

Proprietor - King Salmon Creative Communications- Produces beautiful and responsive redesign for TODAY show using Wireframes, Sketch, Adobe Creative Suite, GIT, GIT Hub, and Rally (NBC TODAY show)- Designs UI/UX call center phone system (seniorhomes.com) - Innovates an online presence for PGA Tour focused on enhancing flow & improving multi device content. (POP)- Consults on marketing campaigns, writes business proposals, and lends expertise on web analytics. - Negotiates contracts and cultivates relationships with vendors and clients. - Leads and mentors talented and productive design teams.- Engineers new IOT creations in the device world using watches, Arduino, iBeacon, Apple TV and more. (King-Salmon and Level11)- Documents, analyzes and conducts usability studies (Trident Seafoods)- Develops flows, storyboards, annotated mockups and wireframes, prototypes, sketches, and whiteboards. - Designs and implements a variety of educational apps and interactives including Busy Bee, a learn to read app for children, and Ride the Rails. - Creates scalable enterprise and eCommerce platforms for Web and Mobile environments with clients including Regence, LaVoie Skin Care, All Purpose Pizza, and BooginHead.- Collaborates with United Nations on an E-Learning course utilizing Flash, AS2, Video, .Net, and SQL geared towards quiz-driven, user-specific content.

Seattle, Wa, Us

I was hired to collaborate with internal and client teams to find successful and enhanced experiences online and on mobile. I performed user research and created user experience documents (devices and web) for the PGA Tour and Trident Seafoods digital presence. Lead brainstorming workshops, created user flows, wireframes, personas, mental models, prototypes, journey maps and competitive analysis.

New York City, Ny, Us

I was hired to work on the TODAY show redesign for devices and web. Creating userflows, wireframes, mock ups as well as a little HTML and SASS.(quick contract - for redesign launch of responsive site)

Tacoma, Washington, Us

Marketing consultation, projection and forecasting on emerging technologies and emerging markets · Being an expert in social media for web and mobile · Designing and creating web and mobile applications and sites, as well as educational interactives (UI, IA, UX) · Collaborating with internal stakeholders to manifest big picture marketing strategies and goals into a focused web or educational presence · Writing white-papers · Presenting ideas and goal-driven directions to the public and at company-wide meetings · UI & design consultation for usability · Team leadership in a myriad of cross-functional contexts · Establishing and assuring time estimates for projects (coding, design, consulting, research, etc.) · Creating specification documents for projects · Project, vendor and client management · Producing wireframes and mock-ups · Creating social media pages · Coding of HTML, HTML5, CSS3, JQuery, PHP and Flash (AS3) · Participating in focus and usability groups · Championing collaboration on all projects · Reviewing web analytics and making adjustments based on resultsAccomplishments: Company-wide presentation on mobile projections · Designed and built initial mobile offerings · Created and pitched a high-level business and marketing plan for a new line of business that was implemented and launched · Highly evolved conflict management skills · Developed template system for AS development

Responsibilities include: Designing – Scalable Web and E-commerce sites, flash demos, application UI and UA, presentations, advertisements, logos and brochures • Wireframes • Storyboards • UI & Design Consultation for Usability • Leading teams • Writing proposals • Time estimates for projects (coding, design, consulting, research, etc.) • Creating design specification documents for projects • Project and client management • Coding of HTML, XHTML, DHTML, CSS, Java Script and Flash scripting • Researching new technologies for the internet • Marketing and whitepapers Accomplishments: Designing E-commerce sites, creating clear and concise UI for a variety of applications that have been tested in Usability Studies, designing & producing flash portfolio CD for sales, solidified project management skills. Partial client list: (United Nations, Washington State Historical Society, Calypso Medical, Providence, Virginia Mason, 7 Simple Machines, Cole & Weber, AK Productions)

Seattle, Wa, Us

Seattle, Wa, Us

Digital Product Management

Design

Bachelor'S Degree