Beth Babione Hensley, Mba Email & Phone Number

Canton, Ohio, United States

• Provide marketing direction, including strategic branding efforts, digital communication, MARCOM budget management, and leadership within the organization. Train using Executive Operations System (EOS) for efficiency.
• January 2023 - January 2024 completed UWGSC rebrand project and website redesign and relaunch.
• Developed integrated regional marketing strategy to increase awareness and monetary support.
• Developed a LinkedIn brand ambassador program for internal audiences, with an increase in followers and engagement on the platform.
• Employed strategies such as geofencing, email mapping, and lookalike audience personas using Feathr™ marketing platform, increasing our followers by 150,000 in 12 months.
• Developed media strategies to include award submission to Crain's Cleveland Business - Northeast Board Member spotlight and 8 over 80. Both nominations were selected for inclusion in the publication.

PR 215 Introduction to Public Relations; PR 401 Applied Public Relations; PR 410 Public Relations for IMC

Re-developed PR 401 Applied Public Relations to include 6-week and 15-week lesson plans, discussion board plans, quizzes, midterm examination, final examination and final project.

Cleveland/Akron, Ohio Area

• Provided statewide marketing direction, including strategic branding efforts, training of marketing outreach staff, advertising, and media buys.Accomplishments:
• Trained and provided field communication to outreach staff for eight Ohio HMG regions to obtain or exceed 40,000 statewide referrals annually.
• Purchased $250K targeted media from various outlets to help extend the HMG message from the $750k marketing budget.
• Presented HMG information and training to medical, education, and therapy professionals.
• Served as project manager for the Help Me Grow display at the Ohio State Fair 2022.
• Prepared quarterly marketing reports for the Ohio Department of Health, outlining quarterly statewide progress.

Cleveland/Akron, Ohio Area

• Managed and directed the communications for Akron-area Lutheran church including print, digital and social media.
• Developed a new social media management system using Hootsuite.
• Developed weekly e-news using MailChimp and increased distribution.
• Maintained the church website and collaborated with outside designers to re-develop the website.

BUS 204 Business CommunicationsGBS 105 Business English

Portage County, Ohio, United States

• Provided marketing direction for all agencies of which the company is comprised, including the Hattie Larlham Foundation.Accomplishments:
• Increased average hits per month by 10,000 during three months as a result of new website design.
• Aligned consistent messaging for internal and external stakeholders through updated branding initiatives.
• Assisted Hattie Larlham Foundation in reaching 75% capital campaign goal within the first 14 months, by developing specialized communications initiatives.
• Developed press kits and distributed them to local, regional, and state media as necessary.

Barberton, Ohio

• Coordinated promotional material production and distribution for 1,100-member US and Canadian staff and 50-member outside sales force for producer of flowering plants.Accomplishments:
• Coordinated logistics and promotional activities for US and Canadian garden giveaway programs and coordinated media relations initiatives for Adrian Bloom, Victory Garden celebrity gardener appearances.
• Assisted with promotional material design, copywriting and print production coordination and domestic and international zone distribution.
• Coordinated all logistics and promotional activities, including: printed material design, copywriting and print productions and media relations with national garden writer attendees for 10,000 participants of OH.

Akron, Ohio, United States

• Promoted the agency’s brand initiatives in support of fund raising objectives.Accomplishments:
• Increased fundraising and public awareness by developing a marketing plan that defined specific target markets.
• Increased volunteerism by recruiting, training and placing 200 plus volunteers.
• Researched giving trends related to homelessness and housing/shelter philanthropy and assisted with development of proposals and grants for corporate giving program.

Ohio, United States

• Serviced a six-county territory and implemented basic selling and promotional strategies to schools, churches and clubs.Accomplishments:
• Increased monthly goals by promoting special sales programs.
• Increased product awareness by managing and coordinating fund raising trade shows.
• Solicited new accounts by creating avenues for promotion of products.

Lake County, Ohio, United States

• Developed and implemented methods to promote a metropolitan park system and special facilities, including golf courses, recreation center, nature center, children’s nature park, and retail operations.Accomplishments:
• Increased public relations initiatives by developing public relations/crises management processes.
• Increased public awareness by developing an overall park magazine distributed to 75,000 annually.

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor'S Degree, Communications

Education record

Certificate, Social Media

Certified professional in social media marketing. Course taken through Tri-C in Cleveland and the Digital Marketing Institute.