Elizabeth Hisey Email & Phone Number

Dallas, Texas, United States

Richardson, Texas

CONTENT RESOURCES GROUP (Offsite consulting, strategy and content creation), Richardson, TX OngoingOWNER | DIGITAL MARKETING • Optimizing existing sites for more qualified traffic • New content creation• Digital marketing strategies and long-term plans

Mesquite Independent School District, Mesquite, TX | 2016-PresentCOMMUNICATIONS | DIGITAL MARKETING, WEBMASTER AND SOCIAL MEDIA STRATEGY• Manage engaging web content and insight to appeal to school district demographic targets• Interpreting analytic data into content strategy and actionable social media initiatives • Managing 48 campuses’ website messaging, authoring as well as social media messaging• Complete website migration and build of 50+ websites to more dynamic, higher performing website platform• Touchpoint of communication with school and students and parents through social media• Goal of increasing engagement, reputation management and school pride• Worked to leverage SEO to make Mesquite ISD higher in search for DFW public school interests• Developed and coached staff to empower them to form their messaging as well• Crisis management• Social listening• Management of district-wide social media programs and platforms• Managed overhaul of CMS to be in compliance with ADA standards for digital content

Richardson, Tx

FOSSIL GROUP, Richardson, TX | 2015-2016SENIOR MARKETING SPECIALIST SEO CONTENT | DIGITAL MARKETING • Managed engaging SEO content and insight for US, UK, German, French and Japanese Fossil websites • Interpreted analytic data into content strategy and actionable initiatives • Worked with all IT and PM teams to ensure consistent SEO strategy across all media • Managed and implemented content through SEO insights on the front-end and back-end of each website• SEO team collaboration included paid search and targeted redirect advertising• Applied strategy in support platforms and applications including Adobe Omniture, Akamai, BrightEdge, Conductor, Coremetrics, Google AdWords and Google Analytics

Dallas/Fort Worth Area

NOBILIS HEALTH, Dallas, TX | 2014-2015CONTENT STRATEGIST & CREATIVE CONTENT MANAGER | DIGITAL MARKETING • Promoted and reinforced the efficient utilization of digital and print marketing strategies to create engaging, shareable, and lead-generating content• Interpreted consumer insight research into actionable plans in the healthcare industry• Managed the UX of five brands including monitoring strategies via tools and platforms such as Marketo, Conductor, Moz, Optimizely, and more to align under the overall brand umbrella• Worked with all design teams and print advertising to ensure consistent brand messaging across all media • Maintained compliance with legal policies associated with medical and HIPPA regulations• Managed and implemented content through SEO insights

Jcpenney Media

JCPENNEY CORPORATE ADVERTISING, Plano, TX | 2001-2005; 2009-2014SENIOR COPY MANAGER | DIGITAL MARKETING COPY MANAGER | DIGITAL MARKETING (2009-2013)• Promoted and reinforced effective digital marketing strategies, which included Voice and SEO terms• Managed copywriters responsible for Product Description Presentations, Landing Pages, Home Pages and Email• Maintained print messaging and deadlines• Worked with SEO, copy and design teams, and print advertising to ensure consistent brand messaging across all media• Created unique, strategic messaging that applied SEO capabilities, maximizing the search relevance of jcp.com• Conceptualized brand messaging in alignment with JCPenney’s long- and short-term strategies and objectives• Maintained legal compliance policies associated with sales exclusions, offers, and product genre nuances• Fostered successful collaboration with retail merchants and teams to successfully achieve mutual goals• Met strict pre-print deadlines• Worked within the team with both graphic artists and copywriters on print media• Direct liaison for communication and information with buyers

Dallas, Texas

• Managed in-house editorial staff and nation-wide freelance staff• Collaborated with production and graphic teams through approval processes and overseas print scheduling• Managed all communication and production between advertising sales, editorial teams and clients• Edited copy for all print pieces including books, PR releases and Amazon synopses• Wrote and edited client and in-house newsletters, and managed marketing and public relations material• Completed editorial for hardcover marketing books, currently available in national bookstores

Irving, Tx

• Responsible for caption and advertising copy for www.neimanmarcus.com• Responsible for opening page “teasers” (taglines)• Proofread and edited the entire site weekly• Multi-tasked various responsibilities ranging from attending buyers’ needs to attending roll-out merchandising committees• Met objectives and very stringent deadlines• Responsible for three silo areas of the site

Bachelor Of Arts (Ba), Communication, Journalism, And Related Programs

Education record