Beth Hoang Email & Phone Number

Camas, Wa, Us

Greater Los Angeles Area

I focus on the people-side of business by partnering with organizations and their leaders to understand their specific needs, solve challenging problems, and implement meaningful change across the entire employee experience - from culture and organizational effectiveness to talent and communications.

Los Angeles, Ca

• Designed and implemented communications strategies for clients in times of change or crisis• Developed clear, concise, and compelling communications materials such as press releases, talking points, Q&As, FAQs, background messages, and fact sheets• Planned and executed creative and constructive research projects to educate and inform client work• Incorporated knowledge of financial landscapes and investor relations into work in order to inform and improve strategy and approach• Understood and managed the media outreach process, including developing pitches and fielding media inquiries• Executed executive reputation-building projects that include planning high-impact speaking engagements and opportunities• Compiled comprehensive vulnerability assessments to identify, rank, and recommend responses to potentially damaging corporate crises

• Consulted on web strategy and social media integration for website, portal and application redesign and overall web presence management. Clients included Citizens Bank, City of Providence, Dell and GTECH• Increased the effectiveness of projects by ensuring layout, content, design and user experience are on-brand and strategically aligned to the client’s core business objectives• Designed and created compelling flash and content storyboards for homepage banners• Created effective, cutting-edge homepage wireframes tailored to maximize the experience of core audiences• Compiled definition documents to effectively summarize the complete planning process of a project• Conducted and analyzed stakeholder design surveys to ensure on-target, effective design • Researched and wrote exhaustive benchmarking documents that ensure all projects exceeded the standards set by competitors• Maximized local community impact by monitoring and updating ExNihilo’s web presence

• Designed and implemented brand development projects related to online brand presence, corporate brand initiatives, identity system development and management, annual report planning, internal brand management and the rebranding of Textron Inc.• Used raw brand attribute data from qualitative and quantitative research to produce an emotional, editorialized video to communicate brand strategy in a meaningful way to Textron leadership• Managed projects, including benchmarking interviews and analysis with ten Fortune 500 brand leaders and website redesign projects• Member of the Textron.com website team, focused on strategically guiding visual and editorial brand decisions for online initiatives• Served on an exclusive virtual collaboration advisory team for the Engineering and Supply Chain community; produced a video and presentation on enabling an increase in virtual collaboration across the enterprise and presented to an audience of over 60 executives

• Organized and managed the office while providing personal assistance to the Chief Investment Officer• Designed and implemented policies and procedures for running a new office with expanded staff

• Assisted account staff with new business and client research, managed day-to-day office activities, provided creative team with information and resources, assisted with production needs and creative execution