Beth Hoang Email & Phone Number

Camas, WA, US

Greater Los Angeles Area

I focus on the people-side of business by partnering with organizations and their leaders to understand their specific needs, solve challenging problems, and implement meaningful change across the entire employee experience - from culture and organizational effectiveness to talent and communications.

Los Angeles, CA

• Designed and implemented communications strategies for clients in times of change or crisis
• Developed clear, concise, and compelling communications materials such as press releases, talking points, Q&As, FAQs, background messages, and fact sheets
• Planned and executed creative and constructive research projects to educate and inform client work
• Incorporated knowledge of financial landscapes and investor relations into work in order to inform and improve strategy and approach
• Understood and managed the media outreach process, including developing pitches and fielding media inquiries
• Executed executive reputation-building projects that include planning high-impact speaking engagements and opportunities

• Consulted on web strategy and social media integration for website, portal and application redesign and overall web presence management. Clients included Citizens Bank, City of Providence, Dell and GTECH
• Increased the effectiveness of projects by ensuring layout, content, design and user experience are on-brand and strategically aligned to the client’s core business objectives
• Designed and created compelling flash and content storyboards for homepage banners
• Created effective, cutting-edge homepage wireframes tailored to maximize the experience of core audiences
• Compiled definition documents to effectively summarize the complete planning process of a project
• Conducted and analyzed stakeholder design surveys to ensure on-target, effective design

• Designed and implemented brand development projects related to online brand presence, corporate brand initiatives, identity system development and management, annual report planning, internal brand management and the.
• Used raw brand attribute data from qualitative and quantitative research to produce an emotional, editorialized video to communicate brand strategy in a meaningful way to Textron leadership
• Managed projects, including benchmarking interviews and analysis with ten Fortune 500 brand leaders and website redesign projects
• Member of the Textron.com website team, focused on strategically guiding visual and editorial brand decisions for online initiatives
• Served on an exclusive virtual collaboration advisory team for the Engineering and Supply Chain community; produced a video and presentation on enabling an increase in virtual collaboration across the enterprise and.

• Organized and managed the office while providing personal assistance to the Chief Investment Officer
• Designed and implemented policies and procedures for running a new office with expanded staff

• Assisted account staff with new business and client research, managed day-to-day office activities, provided creative team with information and resources, assisted with production needs and creative execution