Beth Perry Email & Phone Number

Austin, Texas, Us

• Managed the Customer Experience blog from January 2021-May 2022; managed the marketing and advertising blogs during staffing shortages; achieved 104% of our page view goal • Developed relationships with a diverse team of internal and external contributors and stakeholders to ensure timely publication of relevant content on a variety of topics; edited all copy for clarity, correctness, and style • Supported the corporate blog team in successfully migrating our blogs to a new platform; regularly tested new product features and reported issues; blog steering committee member• Created an editorial calendar to feature an array of content and support various initiatives across the organization—from tier one events and product releases to best practices and thought leadership

San Mateo (San Francisco Bay Area), Ca, Us

• Collaborated closely with the sales organization to understand user needs and key sales objectives by territory to deliver timely, targeted regional marketing programs that support lead generation, brand awareness and customer advocacy• Liaised with product developers on upcoming releases and enhancements to finalize messaging and develop sales enablement resources for a number of audiences• Reviewed and optimized marketing content for correctness, effectiveness and consistency

San Mateo (San Francisco Bay Area), Ca, Us

• Drove the creation of marketing content—from defining goals and copywriting to working cross-functionally on design and execution• Led customer advocacy activities in the field and partnered with power users to share their IXL stories

• Edited content across the organization to ensure correctness and compliance with AP style, in addition to maintaining brand voice and style• Contributed to regular content planning to identify gaps and determine topics/formats for new content, timing of promotion and assets needed • Wrote white papers for external publications to promote our industry expertise and product offerings• Analyzed external campaign performance and proposed how to improve future results• Collaborated on white papers and research reports to support demand generation and sales efforts; responsible for copywriting and final editing, data authentication and working closely with designers to ensure the final product effectively communicated our message in a visually pleasing way that suited our brand• Managed the Bronto blog; partnered with our web team to move from a WordPress multi-site instance to a single-site instance and implement a new design to align with the new corporate website; coordinated efforts to implement new site features to support conversions, site personalization, and content curation; trained new users• Wrote content plans for new papers, including copy to be used for promotion• Repurposed our original content and cross-promoted it through various channels

• Edited content from across the organization, including white papers, research reports, web content, emails, event collateral, product collateral, newsletters, external bylines, press releases, presentations, brochures and other items• Managed the Bronto blog, including sections on commerce marketing thought leadership, product releases and best practices, engineering innovation and company news• Developed and managed the site's editorial calendar; managed a diverse team of internal and external contributors to ensure timely publication of relevant content on a variety of popular topics• Analyzed blog performance and optimized strategy according to results• Wrote blog posts and edited all posts that went live on the site, working with authors to maintain their voice while creating thoughtful, relevant content that aligned with our goals and followed our style• Worked with our web team to transition the site from Drupal to a WordPress multi-site instance

• Wrote and edited content for the larger marketing department• Developed and optimized nurture series campaigns to support engagement and closed-lost retargeting strategies• Created and tested marketing campaign content, including emails, landing pages and forms• Supported the creation and implementation of responsive templates for prospect communications• Performed post-campaign data collection and analysis via Salesforce and Marketo• Created prospecting emails for sales staff to promote our latest content

• Developed, researched and wrote content for newsletters, website, blog and email communications• Developed and implemented worldwide lead generation programs to meet organizational recruitment goals and generate interest from prospective teachers• Managed online lead collection, qualification and conversion using Eloqua and Survey Gizmo.• Managed the communications plan for international teacher leads and applicants to support them through the application process, job placement, pre-arrival orientation and arrival in the U.S.• Developed recruitment tools, including collateral, landing pages, presentations and regional ads • Wrote and edited communications for departments across the company to ensure consistent messaging

• Maintained status/records for J-1 and J-2 visa holders through SEVIS• Provided information regarding visa regulations to potential program participants and program staff• Monitored visa processing procedures in the absence of the Visa Specialist

• Managed teacher recruitment, selection, advising and licensing for applicants from northern Europe• Created and optimized marketing campaigns and teacher communications across channels• Managed our lead generation process via Eloqua to help secure projected leads each academic year• Completed International Credential Evaluations• Coordinated with others to match candidates with schools and ensure their successful transition to the U.S. • Led sessions for teachers upon arrival to prepare them for success in their host school community

Bachelor Of Arts (Ba), English

Teaching License, Secondary English