Beth Hutchison-Lopez☁ Email & Phone Number

Westlake, Texas, Us

Irvine, California, Us

Dublin, California, Us

Responsible for developing and executing the integrated marketing strategy and demand generation plans to help drive engagement, pipeline, and revenue growth for the Americas Enterprise segment.

Austin, Tx, Us

As a Marketing Director with Epicor, I was responsible for creating marketing strategies that increased brand awareness, and generated new sales activity and revenue. I led a team of four through constructing and executing global campaigns involving email, direct mail, digital, tradeshows and events. Our ultimate goal was pipeline growth, which we unequivocally achieved through micro-targeted digital, outbound, nurture and content marketing programs and innovative strategies to deliver conversion-driven content. Key Accomplishments:✔ 17% increase in marketing-generated sales bookings, expanding market share and outpacing market growth by 2x✔ 31% increase in retail sales qualified leads and decreased costs by 18% year-over-year✔ Achieved marketing-generated new business wins of 65+% each year✔ Led product launch that drove 20% increase in new business NLR through compelling content, high-impact creative, and integrated campaign with vertically focused storytelling

Austin, Tx, Us

While Senior Communications Manager at Epicor, I developed marketing strategies, plans, and tactics behind lead generation programs and campaigns for the Retail Distribution Group. This involved high-value media buys, public relations initiatives, and management of 25 trade shows, exceeding our initial revenue goals. And the integrated multi-channel (print/web/direct) marketing campaign I developed resulted in penetration into the Enterprise-tier marketplace.Key Accomplishments:✔ Exceeded plan objective by 150% on new prospect gains and generated $3.0 M+ in total revenue versus goal of $1.0M within 12-month period✔ Increased lead opportunities by 25% in 12-month period through development of targeted direct marketing campaigns and tradeshows

Us

Marketing Group West is an independent, full service marketing firm specializing in B2B and B2C direct marketing, advertising, sales support material and corporate events.As an Account Director, I was a core team member in an agency startup environment who directed an integrated approach to help clients to build their respective brands and businesses. We did this by offering a full-suite of products, including online and offline media, advertising, website development, direct marketing campaigns, product launches and events. I supervised, assigned, and managed five creative and account teams, ensuring that projects stayed on message, on schedule and within budget.Key Accomplishments:✔ Expanded client base by 50% in two years ✔ Integral in developing and executing marketing plan that earned client the "Marketer of the Year" award (presented by Association for Accounting Marketing)

San Ramon, Ca, Us

Chevron is one of the world’s leading integrated energy companies producing safe, reliable energy now and for the future. The company’s success is driven by its people and their commitment to getting results the right way – by operating responsibly, executing with excellence, applying innovative technologies and capturing new opportunities for profitable growth.While at Chevron, I successfully progressed through multiple roles, gaining comprehensive expertise throughout the business development process in the North American Lubricants Division. This involved everything from trend analysis and targeted messaging to managing a budget in the tens of millions and strategically aligning efforts to reduce costs and optimize communications within a multinational corporation.Key Accomplishments:● Advertising and Brand Manager ✔ Directed all North American advertising and promotions for Havoline, Delo and Techron product lines✔ Managed a $40M+ budget● Communications Manager ✔ Strategically developed and executed internal communications to align messaging with corporate objectives✔ Created and implemented communication strategy for the NA Lubricants division following the Chevron/Texaco merge✔ Built interactive employee networks, events and feedback mechanisms to help senior management reach employees with strategic messages● Business Development Manager ✔ Reduced cost of program by 25% over previous year✔ Increased usage by distributor channel by 30%● Territory Manager ✔ Conducted and analyzed market research to develop pricing strategies✔ Directed, promoted, and executed marketing and promotional activities

Business, Management, Marketing, And Related Support Services

Bachelor Of Science - Bs, Business Managment/Finance