• Work with sales and account managers to plan and run successful ad campaigns• Manage e-commerce tool and help distribute e-mails from different departments within the company• Write client e-mails in HTML and put them in Sailthru to be sent out at the proper and most effective time• Work with account management to address industry initiatives such as viewability and invalid human traffic• Make decisions about ad technology platforms • Help with optimizing higher value online and mobile campaigns• Address technical issues that are encountered with ads, emails, and content series• Create ad specs for the site• Work with tech team on all new product testing and implementation• Programmatic implementation and testing• Oversee and test all aspects of ad server migrations• Manage continuously growing ad traffic team

Ad-ID LLC-Work with industry trade associations, such as the IAB to help create best practices for the digital workflow-Work with IdeAlliance to help introduce magazine publishers to the digital advertising industry. -Work with Adobe XMP

Successfully manage display advertising traffic in excess of 50MM monthly impressions through DFPResponsible for inserting, trafficking, and optimizing campaigns generating over $500,000 in monthly revenuePoint person for managing network relationship: approve rates, design proposals, respond to RFP's, create custom display units, optimize network traffic, and execute campaignsConceive of, design, and implement flexible customized reports on an ad-hoc basisRebooted ad specifications by updating old information, redesigning interface and adding custom ad unitsPartner with Third Screen Media to book and manage dynamic mobile campaignsCollaborate with agency clients on developing custom elements including skins, polls, content boxes, editorial features, micro-sites, and innovative video ad display unitsIn-house video and mobile trafficking specialistExpert in online tools: Flash, HTML, Omniture, all major ad-servers (Dart, OAS, Atlas) etc.

OAS product expert: trafficking, deliver, optimization, inventory analysis etc.Managed campaigns for delivery, CPA goals, and other specifics to fit clients needsCreated high performance cookie tracking and retargeting campaignsSuccessfully ensured campaign performance while managing relationships with multiple stakeholdersRecognized for designing initiative resolving long standing international traffic issues

Launched Sotheby's first online advertising attempts; creating and trafficking display ad units