Provides custom design solutions for offices and homes; creating healthy and beautiful interior and exterior spaces with plants and green material.

Responsible for operations, sales and marketing for the largest custom window covering company in North America, offering blinds, shades, shutters, draperies, and innovative products like motorization and smart home automation.

National Celebrity with Interior Design Firm and To-The-Trade Showroom • Responsible for the coordination of media appearances, interviews, photo and video shoots and industry events.• Assure consistent communication of image and positioning throughout all partnerships and projects.• Social media and web site strategy and management.• Copywriting for press releases, media outlets, proposals, and marketing collateral.

Primary Responsibilities: Developing digital assets, managing marketing and public relations, and social media efforts. Assist designers in sourcing products, furniture and fabric, liaison with contractors, vendors and clients, and overall assistance with managing projects. Develop and manage digital assets including web sites, and social media platforms including Instagram, Houzz, Facebook and LinkedIn.

Responsible for sales and marketing in a custom rug showroom that specializing in selling one-of-a-kind rugs to interior designers and architects. • Manage marketing and advertising efforts, including social media.• Generate public relations efforts that have led to coverage in major industry publications,• Plan industry events including trade shows; ICFF, May, New York. • Develop and implement industry activities including events with the Interior Design Society, co-op showroom events and floor parties and speaking events for Market Weeks.

Owns and operates 34 dental offices in fives states.Developed and implemented marketing strategies to increase brand awareness and generate leads, both globally and locally. Determined the overall media and creative strategy, including both traditional and leading-edge digital and social media.Vetted and hired digital agency to develop services for each practice including:• Custom Web Sites• Social Media• Search Engine Optimization• Reputation Management/Directory ListingsWorked with each practice to develop and manage marketing activities for all channels, ensuring outcomes consistent with goals and objectives.

Imaging On Call provides teleradiology services to medical facilities. They are a division of RadNet, the largest owner of medical outpatient imaging centers in the US. In this hands-on role, I use creativity and leadership skills to contribute to the following critical functions:• Developed key corporate/creative messaging for re-branding platform.• Develop and lead corporate, customer and internal communications; drive digital marketing efforts as part of the overall interactive marketing mix.• Work closely with senior sales management to proactively inform and drive go-to-market strategies; educate and train sales teams accordingly.• Provide leadership and direction to other team members to improve Marketing’s capabilities and achieve its objectives.• Oversee strategic planning and marketing efforts for industry trade shows.

Served as turnaround agent; spearheading a comprehensive marketing program for healthcare company offering home care services to seniors. Supported organization during growth period expanding from 19 offices with $15M in revenue to 33 offices with over $60M in revenue within 5 years; delivered transformational results within an aggressively changing and growing environment. • Refined overall branding and positioning strategy; introducing a new, sophisticated look and feel to all marketing materials and web presence.• Customized marketing materials and outreach strategy for 33 satellite offices throughout the United States; producing increased lead generation rates by tailoring content, copy, and positioning to varying regional and local demographic markets.• Expanded media and public relations outreach; writing/pitching press releases and stories; securing local/regional coverage.• Launched comprehensive online marketing program; conceiving and implementing high impact SEO/SEM, Google Analytics, Adsense, and email campaigns. Achieved explosive success in launching SEO and Google click-through campaigns; driving 20-25% increase in lead generation results within first year of program.• Boosted annual sales revenues 25% within first two years; revamping online/digital strategy, event marketing program, media/public relations outreach, web presence, and introducing well-integrated marketing campaigns.