Beth Adams

Beth Adams Email and Phone Number

Product Marketing Manager - Volt MX @ HCLSoftware
New York, NY, US
Beth Adams's Location
New York City Metropolitan Area, United States, United States
Beth Adams's Contact Details
About Beth Adams

I’m a creative, success-oriented product marketing leader with business, marketing, and planning acumen and a strong orientation towards analytics, relationship management, and problem-solving skills. I pride myself on being a self-directed and results-oriented leader with a track record of improving outcomes within leading organizations. My proficiencies:Campaign, testing, marketing and beta programs; Leverage outcomes to produce the most effective marketing, communications, materials, training, and enablement to onboard and accelerate product adoption.Amplifies marketing and promotion effectiveness and develops processes and systems to best connect with engagement fulfillment to achieve revenue targets. Leverages customer data to inform gaps in product usage and implement features with product teams increasing usage and revenue. In-sources design, web development, and SEO to optimize digital transformation while saving the need for additional headcount and vendor expenses.

Beth Adams's Current Company Details
HCLSoftware

Hclsoftware

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Product Marketing Manager - Volt MX
New York, NY, US
Beth Adams Work Experience Details
  • Hclsoftware
    Product Marketing Manager - Volt Mx
    Hclsoftware
    New York, Ny, Us
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  • Hclsoftware
    Product Marketing Manager - Volt Mx
    Hclsoftware Dec 2023 - Present
    Noida, Uttar Pradesh, In
    ● Hired to oversee all aspects of product marketing for Volt MX, a low-code/no-code application development platform. This includes developing and executing go-to-market strategies, creating compelling marketing materials, driving demand generation, and managing product launches.● Spearheaded the planning and execution of award submissions for both AR and PR initiatives. Our team's success resulted in winning three prestigious awards within the past year.
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  • Pyramid Analytics
    Senior Product Marketing Manager
    Pyramid Analytics Aug 2021 - May 2023
    Amsterdam, Nl
    ● Hired to scale up the company by driving brand awareness and increasing product adoption through events, internal and external communications, content creation, and campaign management.● Accelerated growth by creating client feedback cycles; analyzed and shared data to better connect sales, marketing, and product teams and also informed enhancements for product launches, increasing marketing sourced leads to 53%.
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  • Feedback Loop
    Director Of Product Marketing
    Feedback Loop Oct 2020 - Jul 2021
    New York, New York, Us
    ● Recruited to grow an agile platform for rapid consumer feedback that makes it fast, easy, and reliable for product and research teams to make decisions based on quality data.● Amplified marketing and promotion effectiveness by developing processes, plans, and systems to communicate the value of the platform and accelerate product adoption and increasing customer satisfaction KPIs.
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  • Gep Worldwide
    Senior Product Marketing Manager
    Gep Worldwide Dec 2019 - Mar 2020
    Clark, New Jersey, Us
    ● Hired as the first product marketing manager for the new Supply Chain Software division to grow the marketing segment helping global enterprises gain competitive advantage, boost profitability, and maximize business and shareholder value.● Composed and influenced copy for events, product features, and marketing initiatives (newsletters, white papers, and websites) that amplified our technical innovation and grew the brand.
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  • Information Builders
    Product Marketing Manager
    Information Builders Jan 2016 - Dec 2019
    Fort Lauderdale, Florida, Us
    ● Retained to develop product positioning, messaging, and content for the iWay family of products (MDM, Data Quality, Data Governance, Data Integration).● Designed go-to-market for a new Healthcare product, surpassing expectations and revenue goals.● Generated copy, white papers, and blog posts, saving the need for $50k in additional headcount and vendors.
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  • Inttra
    Director, Product Marketing
    Inttra Jul 2014 - Sep 2015
    Parsippany, Nj, Us
    ● Recruited to manage sales and marketing processes, client relationships, and generate the marketing strategy of the $50M/year Company’s core marketing campaigns.● Strategized with the Product Management Team and Global Enterprise Sales Team to develop sales-enablement resources and marketing launch plans for core and new products, increasing revenue for new streams.● Converted technical positioning into key market messages, drove go-to-market launches, and developed channel marketing programs, to amplify marketing effectiveness, and increase revenue.
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  • Damco
    Manager, Marketing
    Damco Aug 2012 - Jul 2014
    Copenhagen, Dk
    ● Enlisted to manage all marketing communications including creation and distribution of content about product benefits/features, account wins, and success stories.● Positioned the brand with press releases and case studies; supervised publishers for timely releases and maximum visibility that grew overall recognition and increased revenue.
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  • Interstate Waste Services
    Marketing Manager
    Interstate Waste Services Sep 2011 - Aug 2012
    ● Recruited as first marketing executive for a $225M, privately held, solid waste management company to be a member of the top 50 senior management team.● Established a high-growth marketing plan targeted at businesses and residential customers with strong social and web approaches, increasing brand reach and recognition.
  • Beth Adams
    Marketing Consultant
    Beth Adams Mar 2010 - Aug 2011
    Create and manage marketing initiatives targeting measurable gains in market share and sales growth. Define and project a distinctive corporate identity and product brand across all venues but especially in the digital space.
  • Piers
    Director Of Marketing
    Piers Jan 2006 - Feb 2010
    Recruited to apply expertise in using digital media to achieve product marketing and sales advantage for PIERS trade data products in high-growth commercial sectors. In 2008, assumed senior management role in marketing / marketing communications across all PIERS market sectors — maritime, government as well as commercial — under reorganization by new parent , UK-based United Business Media (UBM). Responsible for researching and analyzing client needs and market landscape, product function/feature specifications.
  • Glasser Legalworks
    Marketing
    Glasser Legalworks Aug 2004 - Dec 2005
    Led marketing communications for provider of highly-regarded seminars, forums and newsletters covering substantive legal topics and firm management (since merged with West Legal Ed Center).

Beth Adams Education Details

  • The George Washington University
    The George Washington University
    Marketing

Frequently Asked Questions about Beth Adams

What company does Beth Adams work for?

Beth Adams works for Hclsoftware

What is Beth Adams's role at the current company?

Beth Adams's current role is Product Marketing Manager - Volt MX.

What is Beth Adams's email address?

Beth Adams's email address is be****@****ics.com

What is Beth Adams's direct phone number?

Beth Adams's direct phone number is +120170*****

What schools did Beth Adams attend?

Beth Adams attended The George Washington University.

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