Beth Adams Email & Phone Number

New York, NY, US

Noida, Uttar Pradesh, IN

• Hired to oversee all aspects of product marketing for Volt MX, a low-code/no-code application development platform. This includes developing and executing go-to-market strategies, creating compelling marketing.
• Spearheaded the planning and execution of award submissions for both AR and PR initiatives. Our team's success resulted in winning three prestigious awards within the past year.

Amsterdam, NL

• Hired to scale up the company by driving brand awareness and increasing product adoption through events, internal and external communications, content creation, and campaign management.
• Accelerated growth by creating client feedback cycles; analyzed and shared data to better connect sales, marketing, and product teams and also informed enhancements for product launches, increasing marketing sourced.

New York, New York, US

• Recruited to grow an agile platform for rapid consumer feedback that makes it fast, easy, and reliable for product and research teams to make decisions based on quality data.
• Amplified marketing and promotion effectiveness by developing processes, plans, and systems to communicate the value of the platform and accelerate product adoption and increasing customer satisfaction KPIs.

Clark, New Jersey, US

• Hired as the first product marketing manager for the new Supply Chain Software division to grow the marketing segment helping global enterprises gain competitive advantage, boost profitability, and maximize business.
• Composed and influenced copy for events, product features, and marketing initiatives (newsletters, white papers, and websites) that amplified our technical innovation and grew the brand.

Fort Lauderdale, Florida, US

• Retained to develop product positioning, messaging, and content for the iWay family of products (MDM, Data Quality, Data Governance, Data Integration).
• Designed go-to-market for a new Healthcare product, surpassing expectations and revenue goals.
• Generated copy, white papers, and blog posts, saving the need for $50k in additional headcount and vendors.

Parsippany, NJ, US

• Recruited to manage sales and marketing processes, client relationships, and generate the marketing strategy of the $50M/year Company’s core marketing campaigns.
• Strategized with the Product Management Team and Global Enterprise Sales Team to develop sales-enablement resources and marketing launch plans for core and new products, increasing revenue for new streams.
• Converted technical positioning into key market messages, drove go-to-market launches, and developed channel marketing programs, to amplify marketing effectiveness, and increase revenue.

Copenhagen, DK

• Enlisted to manage all marketing communications including creation and distribution of content about product benefits/features, account wins, and success stories.
• Positioned the brand with press releases and case studies; supervised publishers for timely releases and maximum visibility that grew overall recognition and increased revenue.

• Recruited as first marketing executive for a $225M, privately held, solid waste management company to be a member of the top 50 senior management team.
• Established a high-growth marketing plan targeted at businesses and residential customers with strong social and web approaches, increasing brand reach and recognition.

Create and manage marketing initiatives targeting measurable gains in market share and sales growth. Define and project a distinctive corporate identity and product brand across all venues but especially in the digital space.

Recruited to apply expertise in using digital media to achieve product marketing and sales advantage for PIERS trade data products in high-growth commercial sectors. In 2008, assumed senior management role in marketing / marketing communications across all PIERS market sectors — maritime, government as well as commercial — under reorganization by new.

Led marketing communications for provider of highly-regarded seminars, forums and newsletters covering substantive legal topics and firm management (since merged with West Legal Ed Center).