Marketing responsibilities for Andy J. Egan Co. and Egan Food Technologies, include comprehensive planning and execution of:- Public relations- Print and digital media- Website- Social media management- Trade shows- Email marketing- Branding- Customer relationship management system- Proposal writing and editing

Provides editing services for doctoral students writing dissertations and PhD graduates submitting work to scholarly journalsConforms to all American Psychological Association requirements

Supervised the work of agency partners and the communications department’s assistantSupported promotional campaigns, new product and new brand launches with public relations campaigns averaging 150 million earned media impressionsDetermined participation value and managed logistics of marketing eventsFielded media inquiries and acted as company spokesperson in interviewsKey player on an internal team that initiated the company’s entry into social media marketing Coordinated strategy with consumer services and digital teams to ensure consistent messaging Managed programs that supported public relations, measurement strategyManaged BISSELL’s cause marketing programs and partners, including Petfinder.com and Ronald McDonald House CharitiesDeveloped “crisis” communications messaging and response strategiesDistributed relevant media coverage and reports to internal stakeholdersAccountable for the company’s $1.2 million public relations budget

Planned, managed and executed trade and consumer public relations campaigns for clientsExperience includes work for small businesses in the gift and home industries, Grand Rapids-based companies and well-recognized brands such as eBay and Ganz (makers of Webkinz)Supported clients at key trade shows through media relations and press room logisticsTracked relevant editorial calendars for clients to place company information in key publicationsEarned media coverage for clients in high-profile consumer magazines – such as domino and Better Homes and Gardens SIPs – and network television shows Live with Regis and Kelly, Good Morning America and Rachael Ray