Beth Karr Email & Phone Number

Madison, Wisconsin, Us

Developed and executed integrated marketing campaigns using media buys, organic and paid social/search, content syndication, sponsored content, webinars, events, email, retargeting, and outbound/inbound sales resources.

Tampa, Fl, Us

- Launched global SMB go-to-market campaign process for Business Management System, Unified Monitoring Management, and Expert Services product lines.- Helped define reporting requirements to track performance at campaign vs. tactical program level.- Rolled out four new global marketing campaigns over two quarters that were executed in North America, EMEA and ANZ regions.

Learned from and worked with women entrepreneurs in the sustainable agriculture industry. Provided marketing consultation to help them achieve business goals.

San Francisco, California, Us

Collaborated with demand gen, channel, and product marketing teams and sales to devise and execute comprehensive, targeted campaign strategies in line with business objectives, audience focus, budgets and to drive new SMB and enterprise sales opportunities.- Worked with marketing, product and sales teams to increase MQL to SQL conversion rate from 4% to 9% with enhanced lead scoring, top-of-funnel lead nurture and improved campaign targeting.- Exceeded corporate email performance benchmarks with highly segmented email nurture campaigns based on prospect interest/activity and specific personas.- Delivered 10+ new content pieces each quarter including, but not limited to, webcasts, infographics, blogs, whitepapers, ads, interactive web pages, and surveys. 90%+ used by non-US marketing colleagues.- Surpassed SQL goals for social media paid and organic advertising through message and image testing.- Spearheaded highly successful integrated campaign targeting competitor product, based on sales input and product marketing’s strategy to create FUD and communicate competitive advantage.- Provided Business Development team with resources for lead follow-up and nurture (scripts, content, spiffs, etc.).

As part of a small marketing team my responsibilities included demand generation/marketing program management, content development, email marketing, marketing operations and field marketing. Gained 117 opportunities valued at $16.1M, of which $2.8M closed by year end. Average cost per lead across all types of programs (free & paid) was $33 with a $77:$1 ROI in pipeline opportunities; $13:$1 in bookings revenue.• Demand Generation/Marketing Programs – Cross-team collaboration with product, channel, corporate, web, email, and event marketing teams, and external vendors to create and execute go-to-market campaigns through integrated email marketing, online, in-person and social media activities. • Content Development - Created unique long- and short-form content for lead generation, thought leadership, email marketing, and social media.• Marketing Operations - Managed marketing automation systems and processes, and integration with CRM for lead distribution and reporting. Overhauled database to improve targeted email marketing, email performance, and to enhance brand visibility through email and landing page design and content. • Field Marketing - Worked with sales to define and deliver regional marketing plans to support revenue goals.

Redwood City, Ca, Us

Designed and executed integrated marketing campaigns that combined broad reaching social media, email marketing and online marketing activities with high-touch public and account-based activities to engage key buyers and influencers throughout the buying cycle. My multi-faceted, cross-department initiatives yielded sales pipeline ROI at $67:$1 and bookings revenue ROI at $27:$1. Throughout my tenure, I was recruited to build out new disciplines as the company grew including: • Lead efforts to create global demand central team structure and process. • Formalize cross-team campaign management and execution practices.• Grow online marketing discipline and expand email marketing.• Launch field marketing strategy and programs.

Palo Alto, Ca, Us

Initiated and directed large-scale projects to improve marketing operations and impact to sales, and increase customer/prospect intelligence for focused marketing initiatives. Special projects included: • Directed cross-functional team to establish and roll out Go-To-Market Standards, Processes and Guidelines for worldwide execution of product/solution launches and demand generation programs.• Assembled and directed cross-functional teams to define annual go-to-market strategy and execute integrated programs for Data Center Server business unit including direct marketing, e-marketing, web and live events, outbound calling, price promos and channel programs.• Gained corporate adoption of process for capturing and qualifying Contact Me inquiries that resulted in conversion of 50-60% of US-based online inquiries to qualified sales leads.

Bridgewater, New Jersey, Us

Developed marketing activities for Learning Services Division training and seminar programs. Responsible for meeting registration and revenue goals, and executing joint marketing programs with partner companies.• Developed new brand, catalog and marketing program for Executive Seminars product line that grew registrations 150%.• Produced online and direct mail campaign that increased online registration by 10%, reducing costs of phone registration.

Norwest, Nsw, Au

As Sr. Marketing Programs Manager, Data Warehouse/Business Intelligence :• Increased references by 185% and US User Group membership by more than 100%. Launched European User Group and doubled attendance of users at User Conference.• Grew PLATINUM and customer speaking engagements 3-fold in 6 months via Speaker Program.As International Marketing Manager: Globalized marketing tools, programs and resources to grow non-US sales to 50% of worldwide revenue in 2 years by managing collaboration between corporate marketing teams and international marketing staff.