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Accomplished and results-driven professional with extensive experience driving revenue growth and market share expansion through strategic planning, innovative go-to-market strategies, and compelling brand positioning.Expert at introducing innovative strategies, revolutionizing internal communication channels and engagement tactics, and streamlining processes. Adept at defining and executing marketing strategies, incorporating segment selection, client needs analysis, and user behavior insights to drive business growth. Excel at uniting diverse groups, captivating audiences, and simplifying complex concepts. Skilled in providing comprehensive support for new product launches, encompassing positioning, sales enablement, training, and customer support initiatives.
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Chief Of Business DevelopmentBark U Jun 2024 - PresentKing Of Prussia, Pennsylvania, United StatesServe as a strategic advisor to the executive team, providing insights and recommendations to improve sales and foster business growth. Spearhead marketing strategies and campaigns and oversee execution accordingly. Provide ongoing sales enablement training for client-facing teams.Coordinate and facilitate executive meetings, ensuring action items are followed through.Manage special projects and initiatives on behalf of the CEO and executive team.Act as a liaison between departments to foster collaboration and alignment. Provide hands-on support to transform ideas into reality and monitor progress.
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Product Marketing CommunicationsInternational Sos Aug 2021 - Apr 2024Trevose, Pennsylvania, United StatesEducated global sales and marketing teams on latest product releases and provided corresponding marketing initiatives. Spearheaded product adoption and enablement campaigns. Devised value-based messaging for digital products and consulting services. Collaborated with cross-functional teams to ensure releases align with client contractual obligations. Formulated strategies, GTM plans, and collateral for enhancements, new offerings, bug fixes, and crisis/outage communications; comprising enablement decks, one-sheeters, email copy, and more. -
Senior Manager, Social Media MarketingComcast Apr 2017 - Jul 2021Greater Philadelphia AreaChampioned strategy and campaign development for paid initiatives on FB/IG, Snapchat, X/Twitter, NextDoor, Reddit, Pinterest. Supervised two direct reports and seasonal interns to ensure seamless campaign execution. Managed multi-million-dollar non-compensation budget with precision, remaining within budget month over month. Collaborated analytics team to analyze campaign data, identify target audience segments, and optimize ad performance. -
Manager, Imc Marketing & Digital AcquisitionComcast Jun 2013 - Apr 2017Greater Philadelphia AreaExecuted campaigns by drafting briefs, aligning budgets, obtaining internal approvals, and overseeing agencies. Orchestrated development and execution of comprehensive acquisition marketing strategies to increase customer acquisition and retention rates. Liaised with cross-functional teams to analyze market trends, consumer behavior, and competitor activities, driving data-informed decision-making processes.
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Sr Specialist, Content ManagementComcast Jan 2012 - May 2013Philadelphia, Pennsylvania, United StatesDepartment liaison for 50+ TV/film vendors to procure marketing assets. Included content for general market, sports, children’s programming and multicultural needs.
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On Air Talent / ProducerIrish Tv Nov 2015 - Nov 2016Greater Philadelphia Area
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Web Content Coordinator / Client SuccessEcity Interactive Nov 2008 - Jan 2012Philadelphia, Pa -
Editorial Assistant Intern / On-Set SupportSesame Workshop Sep 2007 - Apr 2008Manhattan, Ny -
Editorial Assistant7 Mile Publishing May 2007 - Sep 2007Sea Isle City, Nj
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Children Service'S InternWhyy Jan 2007 - May 2007Philadelphia, Pa -
Editorial InternPhiladelphia Weekly Jun 2005 - Nov 2005Philadelphia, Pa
Beth Keeley Skills
Beth Keeley Education Details
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3.8 Gpa -
Semester Abroad -
School For Designing A Society
Frequently Asked Questions about Beth Keeley
What company does Beth Keeley work for?
Beth Keeley works for Bark U
What is Beth Keeley's role at the current company?
Beth Keeley's current role is Marketing | Sales Enablement | Business Development.
What is Beth Keeley's email address?
Beth Keeley's email address is be****@****ast.com
What is Beth Keeley's direct phone number?
Beth Keeley's direct phone number is (844) 389*****
What schools did Beth Keeley attend?
Beth Keeley attended Temple University, Dublin City University, School For Designing A Society.
What are some of Beth Keeley's interests?
Beth Keeley has interest in Certified Yoga Teacher, Ryt 200, Paws Animal Shelter, Rose Of Tralee Organization.
What skills is Beth Keeley known for?
Beth Keeley has skills like Marketing Communications, Project Management, Event Planning, Radio Broadcasting, Journalism, Leadership, Video Production, Public Relations, Advertising, Online Marketing, Proofreading, Copy Editing.
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Beth Keeley
Director, Product Development And Field Support At Columbian Financial GroupSyracuse, Ny3unity-life.com, cfglife.com, cfglife.com3 +160776XXXXX
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