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Highly accomplished creative marketing professional and strategist with extensive experience in developing and implementing marketing and communication programs along with improving overall branding and image. Using an entrepreneurial spirit and problem solving tactics, successes in creative content development, brand performance, and delivery of revenue-generating multichannel campaigns in the high end decorative fabric and furnishings industry. Skilled in preparing and managing all communications materials, developing a brand voice, and maintaining integrity across all platforms. A dynamic leader and motivator of internal marketing and sales teams and outside agencies, delivering high quality creative solutions to increase market presence, bringing passion and vision to every project. Skilled communicator and collaborator, building quality relationships and key licensing partnerships to promote collection launches and stories behind the design and process. I have been very successful in being an integral member of a Matrix Organization Structure and am proud to manage and lead employees and processes focusing on the team as a whole using servant leadership skills to develop and maintain talent.Highlights of Expertise- New Business Development- Social Media Strategy- Internal Communications and Sales Strategies- Strong Leadership & Servant Leadership Skillset- Media Relations Strategy- Excellent Problem Solver- Communications Strategist- Thought Leader- Sales Conference Development and Planning- Excellent Presenter and Moderator speaking on the Business of Design- Customer Event Planning- Cause-Related Marketing- Event Strategy and Production- Executive Messaging- Website strategy, development, content and search organization- Licensing Sponsorships and Collaboration- Public Relations - Event Planning and Production
Greene Inc.
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PrincipalGreene Inc. Jan 2023 - PresentNew York, New York, United StatesWhat is Greene Inc.?A full service strategy and business consulting partner including all aspects of marketing communications; specializing in the development of idea-based, strategy-driven, real-world based creative solutions from concept to completion. All ideas and concepts are designed to achieve maximum impact and provide outstanding results.Greene Inc.’s core values are Grit, giving a passion and perseverance for long-term goals; Empathy, the ability to experience another person’s frame of reference to create the most effective marketing communication; Curiosity, a deep relentless, persistent desire to know or to find the answers to the most compelling and complex questions; Collaboration, working across teams, clients and disciplines to identify great opportunities and outcomes; Optimism, the ability to see opportunity where others see roadblocks.Offering a full range of marketing services, from branding and traditional campaign management to online, video and digital media and content solutions for brands, companies and individuals in the home furnishings industry and related fields including e-commerce websites.Business Strategy and BrandingQualitative and Quantitative Market Research and Customer FeedbackMedia Planning and StrategiesEvents/PR planning and ExecutionInfluencer and Licensing Partnership ManagementCreative Direction including photography planning and productionShowroom/Retail/Merchandising solutionsClients: Scalamandre, Boutique Home Furnishing Brands, Independent Designers and Design Firms
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Chief Marketing And Business Development OfficerThe House Of Scalamandré Jun 2023 - Jan 2024United States-Management Advisor-Business and Product Planning-Marketing Communications-Digital Initiatives and Email Marketing Content and Templates-Partnerships, Collaborations and Licensing Development-Product Launch Planning and Development-Public Relations-Customer Experience Feedback and Events-Market Research and Media Analysis -
Executive Vice President Marketing And Strategic BrandingKravet Inc Mar 1992 - Dec 2022Nyc-Created a clear, holistic data-driven marketing strategy with differentiated positioning for each of the six Brands and 35+ Licensors-Leveraged audience segmentation to better understand and tailor messaging based on customers needs and expectations-Provided consultation on product launches leading the marketing efforts that supported over 50 collection launches per year-Created compelling and unique editorial content to drive engagement with the interior design community and increase traffic to showrooms and digital channels-Communicated directly with customers to develop and maintain relationships overseeing end-to-end customer experiences-Excellent speaker and moderator on marketing, branding and strategy at industry events, design schools, to the trade and design savvy consumers-Led in-house Marketing Agency: strategy, graphics, photography and video, branding, qualitative research, content, social media, public relations, influencer programs and events -Conducted focus group research to help identify individual brand identities among our best and lapsed customers -Secured outbound licensing programs using inspired.kravet branding in a variety of categories-Partnered and guided website development using technologies including product search, mapping, AI platforms and e-commerce capabilities-Designed, marketed and merchandised platform for selling finished products to the interior design trade www.curatedkravet.com-Developed, produced and distributed 2 coffee table books: “Inspired Styles” and “Inspired Design” (#1 design book on Amazon.com - 2018) -
Vice President Of Marketing And CommunicationsKravet Inc Mar 1992 - Jul 2011Bethpage, New York, United States-Developed 13 Websites-Social Media platforms across 6 Brands on Facebook, Instagram, Twitter, Pinterest and Houzz-First ever searchable database of fabrics and furnishings in the industry-Helped to manage and create ecommerce platform to sell finished products across categories related to the mainstay of the business-Expanded reach through successful communication package to sellers and customers-Pitched, planned, edited, launched and promoted 2 successful coffee table books--Inspired Style and Inspired Design-Lead marketing efforts supporting over 50 collection and product launches a year-Helped to organize storytelling for High Point Market- 2x a year-Hosted successful Instagram Live series during Pandemic-Represented company at multiple market events as key note speaker-Spearheaded the successful and memorable industry event for 3 years called Blogfest in NYC and then co-sponsored and partnered with Bloggers Conference on offering Blogfest type content-Created Project Design- first ever permanent showhouse at Ronald McDonald House of LI- Raised millions of dollars and local awareness of charity.
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Vice President, Management Supervisor--Director Of New BusinessWarwick Baker & Fiore Oct 1986 - Sep 1991New York, NyManaged F. Schumacher & Co and Waverly Home Furnishings AcctsLed New Business Pitches and created Strategic Brand positionings for many of agencies accounts
Beth K. Greene Skills
Beth K. Greene Education Details
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Art History And French Language
Frequently Asked Questions about Beth K. Greene
What company does Beth K. Greene work for?
Beth K. Greene works for Greene Inc.
What is Beth K. Greene's role at the current company?
Beth K. Greene's current role is Business Strategy, Branding and Creative Marketing Consultant with a focus on Networking and Collaborations.
What is Beth K. Greene's email address?
Beth K. Greene's email address is be****@****vet.com
What is Beth K. Greene's direct phone number?
Beth K. Greene's direct phone number is (404)-812*****
What schools did Beth K. Greene attend?
Beth K. Greene attended Tufts University.
What skills is Beth K. Greene known for?
Beth K. Greene has skills like Marketing, Brand Development, Social Media, Advertising, Social Media Marketing, Strategy, Public Relations, Creative Direction, Media Relations, New Business Development, Branding And Identity, Brand Management.
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