Beth Kirsch

Beth Kirsch Email and Phone Number

Marketing and Growth Executive | Consistent Record of Profitable, High-Growth | 4x Company Exits | Building & Empowering High-Performing Teams @ OptimoRoute
Beth Kirsch's Location
San Francisco, California, United States, United States
About Beth Kirsch

Transformational, high-impact marketing executive with a track record of successful high-velocity B2B strategies that drive enterprise value. Creates rapid, profitable revenue growth opportunities through a mix of growth, brand, data-driven, and product marketing strategies and tactics. Able to effectively communicate strategy and advocate for marketing growth across board members, executives, and leadership. Passionate about scaling companies and building high-performing teams.➣ Experienced leading strategy and execution in four successful exits: Audible (acquired by Amazon), Pipedrive (acquired by Vista Equity Partners), Like (acquired by Google), and Lowermybills.com (acquired by Experian). Also led major marketing and growth projects for Achieve, Rocket Lawyer, Lending Tree, and 99designs.➣ Achieved high-impact success by rebuilding marketing and growth strategy processes, resulting in greater efficiency and stronger performance that also ties into overall business objectives.➣ Fosters a culture of success and inclusivity in dynamic environments. Develops talent while also driving forward high-expectation initiatives.➣ Drives results and rapid revenue growth, including progress from $20M – $255M throughout career.My mission is to always remain a student in every situation, learn from diverse perspectives, and embrace change as an opportunity to grow. My goal is to empower my team and enable my company to achieve their vision and objectives.

Beth Kirsch's Current Company Details
OptimoRoute

Optimoroute

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Marketing and Growth Executive | Consistent Record of Profitable, High-Growth | 4x Company Exits | Building & Empowering High-Performing Teams
Beth Kirsch Work Experience Details
  • Optimoroute
    Vice President Marketing
    Optimoroute Feb 2022 - Present
    Palo Alto, Us
    Spearheaded global marketing for a leading AI/SaaS platform for planning and logistics. Built marketing team and strategies from scratch, embracing best practices for developing growth marketing strategies across all marketing initiatives. Designed and implemented GTM strategies for different segments.
  • Pipedrive
    Vice President Marketing And Growth
    Pipedrive 2020 - 2022
    New York, New York, Us
    Led all of the marketing for a leading global sales SaaS CRM platform for SMBs. Restructured marketing team to galvanize product marketing growth. Initiated SMB strategy to drive new business expansion as well as customer retention. Overhauled growth marketing initiatives: SEM, SEO, display, partner, paid social, and ABM, among others. Exited to Vista Equity Partners.
  • Rocket Lawyer
    Vice Presient Marketing And Growth
    Rocket Lawyer 2018 - 2020
    San Francisco, Ca, Us
    Acting VP of Marketing and Growth for leading legal B2C/SMB SaaS and e-commerce business.
  • Achieve
    Vice President Marketing
    Achieve 2013 - 2017
    Spearheaded development and execution of marketing programs for multiple financial services platforms (Bills.com, Freedom Debt Relief, ConsolidationPlus, FreedomPlus) that provide consumer solutions for debt relief, mortgages, and loans. Drove channel development and initiatives to boost customer engagement/experience and raise brand awareness. Company doubled in revenue and team size during term.
  • Lendingtree
    Senior Director Of Marketing
    Lendingtree 2011 - 2013
    Charlotte, Nc, Us
    Ran customer acquisition programs for the nation’s leading online loan marketplace, empowering consumers as they comparison-shop across a full suite of loan and credit-based offerings.
  • Like.Com (Acquired By Google)
    Vice President, Marketing
    Like.Com (Acquired By Google) 2006 - 2008
    Promoted twice in eight (8) months to VP role with leading online, softgoods, e-commerce, and search engine-related initiatives. Created/developed infrastructure and oversaw and coached a four-member marketing team to support channels.
  • Experian
    Director Of Marketing
    Experian 2005 - 2006
    Costa Mesa, Ca, Us
    Promoted from Group Manager to Marketing Director. Directed a team of 4 in the development and execution of marketing strategies for Experian's premier, free online service for consumers that enables rate comparison on monthly bills and reduces the cost of living.
  • Amazon
    Senior Marketing Manager ~ Customer Acquisition ~ Partner Marketing
    Amazon 2003 - 2005
    Seattle, Wa, Us
    Promoted within a year from Channel Marketing Manager to position directing all online paid customer acquisition channels. After 3 previous marketers, created the first profitable, scaleable repeatable customer acquisition engine

Beth Kirsch Skills

Lead Generation Online Marketing Sem Online Advertising E Commerce Ppc Affiliate Marketing Business Development Customer Acquisition Digital Media Strategy Seo Customer Retention Search Engine Marketing Digital Marketing Email Marketing Saas Social Media Marketing Marketing Cross Functional Team Leadership Search Engine Optimization Mobile Marketing Product Marketing Pay Per Click Start Ups General Awesomeness Strategic Partnerships Awesomeness Marketing Strategy Digital Direct Marketing Customer Acquisition And Retention Content Development A/b Testing Multi Variant Testing Partner Marketing Marketing Automation Web Analytics Landing Page Optimization Go To Market Strategy Subscription Marketing Native Advertising Display Advertising

Beth Kirsch Education Details

  • Hampshire College
    Hampshire College
    Environmental Economics & Science

Frequently Asked Questions about Beth Kirsch

What company does Beth Kirsch work for?

Beth Kirsch works for Optimoroute

What is Beth Kirsch's role at the current company?

Beth Kirsch's current role is Marketing and Growth Executive | Consistent Record of Profitable, High-Growth | 4x Company Exits | Building & Empowering High-Performing Teams.

What is Beth Kirsch's email address?

Beth Kirsch's email address is bk****@****msn.com

What is Beth Kirsch's direct phone number?

Beth Kirsch's direct phone number is +141560*****

What schools did Beth Kirsch attend?

Beth Kirsch attended Hampshire College.

What are some of Beth Kirsch's interests?

Beth Kirsch has interest in Web Marketing, Macys, Angry Birds (Game), Environmental Economics, Lowe's Home Improvement, Check, Seamless, Justia, San Francisco, California Pizza Kitchen.

What skills is Beth Kirsch known for?

Beth Kirsch has skills like Lead Generation, Online Marketing, Sem, Online Advertising, E Commerce, Ppc, Affiliate Marketing, Business Development, Customer Acquisition, Digital Media, Strategy, Seo.

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