Beth Lammert Email & Phone Number

Saint Louis, Mo, Us

Saint Louis, Mo, Us

Lead the team responsible for creating results-oriented strategic communications plans and (internal) marketing campaigns that promote Business Technology Solutions (BTS), Centene’s technology team.• Lead development and execution of strategic communication plans for enterprise-wide technology initiatives and internal marketing campaigns to increase adoption of new/upgraded technology, and promote a customer-focused technology team; ensure alignment with Centene strategic goals• Collaborate with senior-level technology executives to develop and support thought leadership strategies; deliver robust campaigns with tactics that appeal to both internal and external executive audiences • Function as creative director, managing the team responsible for developing and cultivating the BTS brand; develop brand guidelines, standards and assets that both complement Centene’s corporate brand, and promote the technology team• Partner with BTS Business Engagement to manage communications/outreach strategy for health plan-based audiences (our largest internal customer); manage the team responsible for promoting technology solutions/products/services to this audience• With a focus on employee engagement, volunteer for leadership roles in multidisciplinary teams developing BTS culture strategy; build community, cultivate leadership at all levels, grow agile practices, and increase engagement and development opportunities; leverage learnings to transition team members into BTS “brand” advocates

Saint Louis, Mo, Us

Joined the Centene Technologies Communications team as it was forming, focused on building the reputation of the technology team within Centene.• Researched and built a strategic plan to develop an internal brand unique to the technology team • Served as a strategic partner to communications-focused team members developing team infrastructure, processes and guidelines• Led involvement in enterprise-wide technology initiatives focused on increasing technology adoption among employees (End-User Experience), and promoting the organization’s robust digital healthcare ecosystem (Centene as a Platform)• Created an experiential marketing campaign to engage Centene senior executives and Board members through promotion of the technical team’s capabilities

St. Louis, Missouri, Us

Lead marketing activities for emerging SaaS system, which enables businesses to leverage surveys and evaluations to acquire data and use it to benefit their bottom line.

St. Louis, Mo, Us

Led marketing and communications operations and strategy for four state-based markets, inclusive of 11 health systems and 41 hospitals. Developed and managed the marketing Customer Relationship Management (CRM) program, a key element of the organization's marketing transformation plan.• Managed a marketing team and $12.1M combined operating /labor budget; in partnership with local leaders, ensured marketing strategy focused on business development/growth opportunities for each diverse market• Collaborated with the Chief Marketing & Communications Officer to develop and execute a town hall campaign over a two-year period that brought the CEO, COO and healthcare CEO to each Ascension market for an in-person town hall experience; coordinated presentation/messaging, logistics, AV services, executive travel, etc.• Responsible for internal and external strategic campaign management for four key markets, including marketing/brand strategy, digital strategy, PR/earned media, and internal communications; collaborated with market-based CEOs, senior executives and physician leaders• Developed and executed a marketing CRM strategy, including direction of a $5.8M annual budget, technical product implementation, scope, labor, vendor direction, technical team moderation, and campaign planning• Led the local team for Ascension Texas; collaborated with Chief Strategy Officer to provided strategic counsel to the health system’s president/CEO

St. Louis, Mo, Us

Transformed the formerly traditional/reactive MarComm team into a highly productive team with a presence at the executive leadership table; served as lead project manager for the Chief Marketing & Communications Officer.• Managed executive-level projects for the MarComm team, including implementation of a daily email news feed, development of a digital roadmap, and creation of a brand ambassador team; managed wide-reaching events including an exhibit hall experience for executives (biennial – 900+ attendees), yearly communicator conferences• Transitioned disparate local teams into a centralized, strategic team focused on achieving volume growth targets

St. Louis, Mo, Us

Responsible for communications strategy and plans that shared Ascension's Advocacy and Community Health vision within the communities served. • Built internal/external government-relations communications plan including channel development for grass-roots advocacy campaigns • Led internal/external communications supporting the inaugural year of the Affordable Care Act, 340B Drug Pricing Program; met with D.C.-based legislators, and penned letters to the editor for local CEOs that were placed in publications nationwide

St. Louis, Mo, Us

Responsible for directing internal communications for Ascension's technology team.• Collaborated with technology executives to develop a strategic engagement-related communication plan to better reach all technology team members using their preferred channels, voice/tone; achieved significant increases in readership and awareness• Managed communications plans for all enterprise-wide technology initiatives, including the transition of ~1,000 contractors into full time employment, and three-separate widescale reorganization efforts

St. Louis, Mo, Us

Responsible for the communications plan for Ascension's Electronic Health Record implementation.• Developed internal newsletters, managed internal/external websites, and produced events that reached specific stakeholder audiences• Collaborated with Corporate Communications to manage large-scale organization-wide events and projects

Bachelor Of Arts (Ba), Media Communications With An Emphasis In Public Relations

Certificate, Writing As A Profession, English