Elizabeth (Beth) Langefels Email & Phone Number

Writer, editor, storyteller. My experience includes blogs, social media posts, emails, digital messages, newsletters, human interest stories and short stories. I am also a professional communications and marketing professional with decades of experience in markets in Ohio and Kentucky.

Orlando, Fl, Us

Living my best Disney life as a part time cast member at our local Disney Outlet Store. Love making magic for our guests and working with the best cast!

Dayton, Ohio, Us

Write and edit weekly human interest stories and other features for the Dayton Daily News and the Springfield News Sun.

Dallas, Texas, Us

The American Heart Association is the largest volunteer health organization in the world. The mission of the AHA is building healthier lives free of cardiovascular disease and stroke. In my roles at the AHA, I:• Developed, wrote and executed marketing communications/digital strategy plans: Heart Walks, Heart Balls, Go Red for Women and other special events• Pitched and wrote feature stories to news media; managed press conferences and event media, developed close, personal relationships with media outlet teams; increased media coverage by 10%-25% annually• Tracked and measured media impressions• Collaborated on market(s) strategic planning and managed national logo and brand identity• Produced and managed all printed marketing special event communications• Recruited volunteers and collaborated closely with boards; scheduled speakers, trained spokespersons and built community relationships, increasing recruitment by 10% annually• Photographer, local spokesperson and web manager• Handled all internal communications in both markets, including crisis communications• Launched several AHA local market social media sites (2010); managed six sites in two markets and created local content; conducted market research and developed social media strategies and tactics; developed training programs for staff on brand integrity and AHA guidelines for social media; recruited social media influencers to help increase market following and brand recognition; increased engagement by 10% annually • Managed, coached and mentored direct reports in several markets• Served as a guest writer for an award winning, AHA national publication

Math and reading tutor with The Learning Club, a program of the Miami Valley Literacy Council.

Delphos, Ohio, Us

Multi state therapeutic foster care agency headquartered in Delphos, Ohio. In this role, I:• Developed and managed corporate marketing/public relations activities at a national level• Managed all organizational advertising including branding• Served as media spokesperson for organization; handled media interviews, public speaking events• Wrote, edited and designed quarterly news magazine, foster family newsletter, brochures• Managed departmental budget and participated in strategic planning• Developed programs and trained all state recruiters and family development specialists• Implemented a customer service program and managed ongoing training• Supervised public relations assistant

Large hospice organization specializing in home and inpatient care of dying patients and their families. In this role, I:• Collaborated with media/community contacts to promote Hospice of Dayton Care in 13+ counties• Developed, wrote and implemented development, public relations and communications action plans• Official media spokesperson: TV/Radio interviews, crisis communications• Wrote and edited quarterly newsletter and annual report• Analyzed marketing trends/data and created action plans accordingly• Chaired web development committee and wrote and edited web content• Researched, wrote and managed grant proposals• Managed, trained and scheduled speaker’s bureau, internal customer service task force • Organizational trainer• Managed brand image and logo integrity process

Ba, Creative Writing, Magazine Journalism, Business Administration

High School Diploma, College Prep, English