Beth Burdette Email & Phone Number

Hartford, Connecticut Area

My highest priority is creating and implementing the monthly email promotions calendar; communicating timely offers to our varied customer groups while using personalized and dynamic content to engage and drive salesOther functions include:Implementing relevant subject lines to increase open rates and customer engagementDesigning email banners promoting specific efforts within the marketing strategyTracking and analyzing campaign performance Coordinating promotion of marketing efforts outside the regular thrust and transactional emails with marketing, merchandising, and sales teams

Colchester, Ct

As the eMarketing Specialist for The Educator's Network, a subsidiary of S&S Worldwide, I managed the implementation of email as well online advertising for multiple publishers websites including Educationworld.com, Mathgoodies.com and Teacherplanet.com.

Responsible for creating display ads, fliers, and other marketing collateral, in-store signage, coupons, posters, window displays, and organizing marketing campaigns. Also design layouts for company web site and create copy for promotional materials. Daily tracking of promotions to determine effectiveness through return rates and customer counts. Working directly with regional managers and store managers to develop promotions and events and then preparing all materials for the implementation.