Susana "Beth" Ledbetter Email & Phone Number

Florida, United States

Lake Worth, Fl

Project Management / Sales and Marketing consulting with clients including New View Research, Phoenix Financial Group. Project Management with expertise in Afdex analysis, insights and quantitative analysis. New business launch including Key driver research. Email marketing utilizing A/B testing with initial research and competitive analysis.

A leading destination for the purchase of advance movie tickets, with research clients including Fox Studios, Capstone Global Research, Screen Engine, C4 Research, ERM, Nielsen & Audience Entertainment LLC.• Developed and implemented $500K in new research revenue, second year on assignment. • Created and implemented numerous original entertainment research products using self-developed proprietary methodologies.• Key creator of MovieTickets.com Insights Collective moviegoer consumer panel utilizing Verint panel management software. Careful to balance this panel by census region within age, gender and ethnicity quotas.• Accountable for the overall strategic direction, decision-making and execution of all market research imperatives.• Adept at developing unique KPI’s to monitor and help determine shifts in marketing direction for new research products.• Responsible for implementation and analysis of traffic data to assist advertising sales and the executive team with sales and decision making, utilizing OMNITURE.• Effective at analyzing and creating presentations using ComScore to help bolster the companies brand image through messaging to the movie studio clients.• Expert at email marketing with hands on creation of email marketing campaigns that delivered top results, utilizing SendGrid and other programs. Including creation and manipulation of HTML and some light SQL database usage.• Innovative product owner and business analyst within a SCRUM project management organization. Expert at scoping, planning, and documenting for optimal communication of each level of development to the IT staff to deliver quality revenue producing products.• Effective business analyst with many years of experience creating accurate forecasting, ROI, break even and other quality / financial control analyses.

DART CONTAINER SALES CORPORATION 2005 - 2009A Sales Company for DART Manufacturing, a Food Service disposable company with a client roster including Yum! , Coke, Burger King,Wendys, Sysco, Gordon Foodservice. • Consultant to executive management on innovative database projects and consumer research.• Expert at writing persuasive white papers and developing multi-media presentations that were used company wide as part of standardized selling tools.• Overall project management for new product launches on regional, national and international levels.• Develop and implement database programs which improve the efficiencies of the department.• Develop sales programs, using consumer research, which strengthen corporate sales and profitability.• Work with the creative staff to develop and improve sales literature to enhance the sales of existing products.• Development and analysis of sales and survey data to conclude volume estimates for new product launches.• Research, collect and organize competitive intelligence to assist in successful product introductions into new markets.

LANDIS STRATEGY & INNOVATION, PBG,FL 2003 – 2005A Full Service Research Company with client roster including Pfizer, Coke, Mars/Masterfoods, SC Johnson. • Thought leader working on many different aspects of pharmaceutical and CPG products for fortune 100 companies.• Active in ideation session to create new products and features for consumer package goods companies.• Excellent client management skills and effective at completion of projects on time and within budget.• Adept at identifying white space opportunities through proprietary multivariate research findings.• Innovative at survey design, data analysis and “telling the story” for formal presentations to clients.• Responsible for overall project management, including negotiating costs with outside vendors and budgeting.

Full Service Mid-Sized Research Firm. Start up company.MSR RESEARCH GROUP, NPB,FL 2001 – 2003A Full Service Research Company with client roster including Abbott Laboratories, Medisense, AAA National, AAA South, Royal Caribbean International, Celebrity Cruises. • Innovative at implementation of LabNet panel of medical professionals for use in in-depth pharmaceutical research.• Expert at many different multivariate methodologies to find the optimal product features to maximize market acceptance.• Extensive experience analyzing POS data to maximize conversion and cobranding opportunities.• Accomplished qualitative moderator.• Effective at keeping and maintaining marketing research budgets.• Analyze data and create comprehensive presentations for formal presentations to clients.• Responsible for on-line survey creation and on-line survey programming.• Database Management: Creation and compilation of low incidents laboratory panels.

Double Major Business Management And Marketing

Honor Society

Associate Of Arts (A.A.), Business Administration And Management, General