• Strategic Planning: Developing and implementing a comprehensive marketing communication plan aligning with business goals.• Content Creation: Crafting compelling content for various channels, including websites, blogs, social media, newsletters, and press releases.• Public Relations: Building and maintaining strong relationships with media outlets, securing coverage and managing external communications.• Campaign Management: Planning, executing, and analyzing multi-channel marketing campaigns to drive engagement and ROI.• Brand Messaging: Creating consistent and impactful brand messaging across all marketing materials.• Internal Communications: Developing internal communication strategies to enhance employee engagement and alignment with company goals.• Media Relations: Coordinating media outreach.• Digital Marketing: Utilizing SEO, SEM, email marketing, and social media to reach and engage target audiences.• Analytics & Reporting: Monitoring campaign performance and providing detailed reports for future strategies.• Stakeholder Engagement: Collaborating with internal and external stakeholders to ensure cohesive and effective communication efforts.

With over 15 years of experience as a graphic designer, I have developed a deep expertise in creating visually compelling and effective designs across various media. My extensive background includes:• Creative Direction: Leading creative projects from concept to completion, ensuring alignment with brand guidelines and marketing objectives.• Adobe Creative Cloud: Mastery of Adobe Photoshop, Illustrator, InDesign, and other Creative Cloud applications on the PC platform.• Print & Digital Design: Designing brochures, flyers, posters, and other print materials, with a strong understanding of print production processes, and creating engaging digital assets, including social media graphics, email templates, and web banners.• Brand Development: Developing and maintaining brand identities, ensuring consistency across all visual communications.• Client Collaboration: Working closely with clients to understand their needs and deliver customized design solutions.• UX/UI Design: Designing user-friendly interfaces and experiences for websites.• Project Management: Managing multiple design projects simultaneously, meeting tight deadlines while maintaining high quality standards.• Front-End Development & Web Design: Skilled in building websites from the ground up using WordPress, focusing on user functionality and UX/UI design.

• Increasing exposure of local business through online channels• Weekly newsletters to client base via Constant Contact• Shopify website build, deploy and maintain a catalogue of over 2500 products• Product photography• Content Creation

Art Direction and graphic design for Boats&Places, a 72-page magazine that was produced six times a year.

• Increasing attendance at local Welcome Wagon events by implementing additional channels to reach target audiences. • Coordinating the Bridal Showcase, and the Family Event, in Barrie, ON, both semi-annual events. • Marketing and sales for events through social media, online advertising, custom websites and print advertising.

From concept to completion, all types of print, signage and more.Canada Post Specialist - ask me how I can help you grow your business.

Company is no longer in business.Managed print production for multiple 20" & 40" Heidelberg presses, running 24/7.Additional tasks included scheduling, stock orders, file imposition and layouts, outsourcing, estimating, and more.