My broad marketing expertise, strategic abilities, and hands-on approach to execution help B2B software companies develop and execute successful campaigns across the right channels at the right time. My deep knowledge and interest in marketing tech, processes, and marketing operations will turn even the most novice marketing team into a well-oiled, revenue-generating machine. My experience as both an in-house marketing leader as well as a strategic advisor has helped marketing departments achieve outstanding results including:- A 92% increase in revenue with no increase in the marketing budget- An average of 52% marketing contribution to new business revenue, with a one-year high of 76%- Developing email campaigns that resulted in a 69% increase in open rates and ad campaigns that performed 3.77x better than the standard approach to displayThese days, digital is the name of the game. My experience with technologies such as 6sense, Demandbase, Hubspot, Salesforce, Parmonic, and others, enables me to add efficiency and effectiveness to the companies I work with.I am most familiar with large deal sizes ($100K+) and longer sales cycles (6-18 months+). That means I am adept at building marketing strategies that will support sales teams throughout their efforts from the early days of prospecting to bringing deals across the finish line. As a leader of and advisor to BDR teams, I uniquely understand and align inbound and outbound teams with marketing for the most effective outcomes.I’m a natural leader with a gift for inspiring teams to reach unparalleled performance levels and enjoy the challenge of breaking down silos through relationship building.