Beth Magee Email & Phone Number

Charlotte, Nc, Us

Alpharetta, Ga, Us

• Lead marketing strategy and execution for three primary and six secondary lines of business, driving revenue growth and market presence. Establishing best practices and foundational process and metrics for marketing and sales development.• Cultivate and manage partner relationships to expand opportunities and support additional revenue streams• Developing KPIs at a team level, as well as a campaign level, to effectively measure marketing performance and contribution to revenue• Develop and execute multi-channel marketing campaigns (email, social media, events, SEO, etc.), achieving a 60% email open rate in a recent campaign• Streamlining operations by creating workflows and processes, including a marketing request system to prioritize and organize projects across LOBs, case study/testimonial authorization tracking mechanism, and a Marketing Knowledge Hub for all sales users to easily collaborate with Marketing• Coach and support the marketing team, improving efficiency through training and process improvements• Collaborate and coach BDRs and sales teams on lead scoring, email and script templates, and follow-up prioritization to optimize conversions• Oversee and enhance CRM and MAP processes to improve tracking and reporting of marketing and sales performance• Conduct sales and marketing performance analyses, including first-ever reviews of sales cycle length and deal sources, to realign strategies and maximize revenue.

• As a member of the team supporting LITT, the leading Fintech start-up app supporting the self-employed worker, I work closely with the founder, senior advisors, and investors to assist in determining the strategic marketing direction for the company• Through hands-on support, demonstrate marketing best practices and expertise, as well as hands-on campaign development• Collaborate with product, developers, and other marketing team members to align on direction and create unique approaches to engage the target audience• Create compelling content for a variety of audiences to convey the unique value proposition of the app, using video and written text

Shelton, Connecticut, Us

-Responsible for designing the overall digital and content marketing strategy, budgets and KPIs-Evaluated and redesigned foundational best practices, processes and tech stack to enable a best-in-class digital marketing organization-Implemented Hubspot to manage our lead to revenue management process, tracking leads from creation to the end result of an opportunity. This tech change also enabled the team to deploy emails with minimal effort and report on all marketing activities with confidence using accurate data-Relaunched ABM strategy and programs for all business units. Bringing new strategic ideas to the company to optimize ABM efforts and improve performance-Built strong relationships with sales through regular communication and listening exercises. Led monthly calls with all sales leaders, where I was regularly recognized for being a “true partner to sales”-Created compelling marketing and sales collateral such as outbound prospecting emails, social media posts, newsletters and blogs to support awareness and demand gen efforts-Developed and maintained a comprehensive scorecard of key performance indicators, tracking progress and continuously testing to optimize results

San Francisco, California, Us

-Acted as an extension of our customers' marketing and sales teams providing advice and guidance, beyond the 6sense platform-Developed and executed marketing and sales strategies for over 35 6sense customers. Strategic engagements are focused on Marketing, Sales/SDRs, Digital Strategy and Reporting/Analytics-Led, coached and managed a team of 5 strategy managers and consultants, contributing to their growth and success at 6sense-Partnered with sales leaders to report on customer health, identify growth and flag risk opportunities, and establish joint plans for retention and growthSample customer work:Manufacturer-Audience Strategy & Keyword Evaluation-Developed Multi-touch marketing campaigns incorporating web personalization, chatbot, display and more-KPI development and analytics-BDR process design and trainingSaaS Company-Guidance on attribution best practices, change management to move from lead to account focus, KPI development and reporting and dashboarding supportScientific Manufacturer-Onboarding support-Worked with several departments to align and meet the needs of each team, act as central PoC to ensure alignment and reduce conflicts-Clarified and designed the marketing to sales handoff process

London, Gb

London, Gb

Remotely lead a distributed team of marketing professionals, freelancers and vendors. Initiate process improvements, develop, and execute third-party lead generation and ABM programs. Analyze relevant market trends, identify target prospects and build campaigns to engage them and progress them along the marketing funnel. Prepare annual marketing and quarterly execution plans for channels, including digital marketing, social media, events, and email communications. Oversee global analyst relations program to educate and inform key analysts and industry influencers. Build and manage operating budgets, allocate and direct external resources.

London, Uk, Gb

Managed regional, national, and international marketing; created and executed strategic marketing and internal communications plans. Led three marketing professionals in development and execution of public relations, print, digital, and social media marketing campaigns. Measured performance metrics of campaigns, gained insight, and evaluated against goals.

New York, Ny, Us

Provided merger, acquisition, and private equity focused consultation for advertising agencies, marketing technology providers and marketing practitioners; serving global markets.Executed SWOT analysis and reviewed marketing plans to assess clients’ strengths, weaknesses, and threats. Evaluated risk, addressable market, new market opportunities, and staffing requirements. Identified merger and acquisition targets and growth potential. Developed go-to-marketing strategies for organizations across a wide range of industries, including financial services, healthcare, pharma, publishing, IT, and retail.

San Diego, California, Us

Led six marketing associates in creation and implementation of targeted, comprehensive, business, marketing, and lead generation plans for over 250 financial advisors and insurance producers. Regularly trained groups of 50+ financial professionals on marketing best practices.Designed business and marketing plans for over 50 clients. Tracked and analyzed results of clients marketing activities and new products introductions. Managed vendor-relations with marketing media including, newspapers, direct mail and telemarketing. Collaborated in design and national roll-out of new direct mail campaigns.

Mba, Business Administration And Management, Marketing

Master Of Business Administration - Mba, Business Administration And Management, General

Bs, Business Administration

Bachelor Of Business Administration - Bba, Marketing

Master Of Business Administration - Mba

Master Of Business Administration - Mba