Beth Clarke Email & Phone Number

Bournemouth, England, United Kingdom

Leading the Program Management team to deliver large programs of work across the client base

Bournemouth, England, United Kingdom

After 14 months managing two of the largest programs in the company, I was promoted to Program Director and given a larger set of clients and a team to manage. In my current role I oversee a portfolio of programmes, delivering on planned digital strategic roadmaps of development for my clients. The role includes planning the roadmaps for each client over 3-9 month periods, delivering them to scope, budget, and schedule. Key responsibilities include team management, stakeholder management, proposal writing, resource allocation, risk identification, management and mitigation, performance management and KPI reporting.

Bournemouth, England, United Kingdom

I was requested to move back into Program Management as the team needed more senior support managing large and complex programs of work. In my previous role as Senior Account Manager I was already taking on the majority of the Program Manager’s responsibilities managing Hoya Vision Care, a large global lens company, so it was a natural transition. After managing the Hoya Program for just four months, I then also took over the management of the company’s largest account, LifeSearch, from the Program Director allowing the company to expand and take on more larger accounts.

Bournemouth

This role included many additional functions aside from standard account management including, but not limited to, account direction, project management, risk management, strategy development and sales. The role included proposal writing, roadmap planning, digital strategy reviews, digital marketing management, KPI analysis and reporting, content marketing and planning, team management, stakeholder management, quality testing and so much more.

Bournemouth, United Kingdom

Following my success in my previous role I was head-hunted to join RLA and a move into the Automotive sector working on BMW, Volvo, and Audi accounts. Part of my role was to manage the marketing for BMW’s Aftermarket Parts Sales for all BMW markets across Europe. The role included developing strategic initiatives to increase customer retention and parts sales performance. Travelling to and presenting at conferences across Europe was an important part of the role. Alongside BMW, I also managed the Volvo Car UK national rewards and recognition programme for all 100+ Volvo dealerships in the UK. After successfully running the programme for 12 months and contributing to an increase in dealership performance across a number of key metrics across the country, I was integral to the bid for - and implementation of - a brand new Volvo programme that is still in place to this day. The programme grew to a scale that I needed to recruit and train junior account managers to support the programme. Alongside Volvo and BMW I also managed the marketing needs for Poole Audi, Yeovil Audi, and Volvo Cars Poole.

Bournemouth, United Kingdom

Feeling the need to broaden my horizons and challenge myself professionally, I negotiated a move to Aylesworth Fleming, focusing on property development clients where I learnt an incredible amount about the house building industry very quickly. My key account was Linden Homes Group (a large national property development company), where I managed the marketing for multiple large scale property developments across the country. Additionally I managed Linden Homes LLP Head Office, working on their brand development and internal communications.

Bournemouth, England, United Kingdom

I started at Appius in 2004 as PA to the CEO and after two months took on the responsibilities of Office Manager & Finance Lead. My role included managing the company’s accounts, banking, recruitment, and HR - entrusted with highly confidential company and employee information. After progressing quickly in my career I was able to recruit my own replacement for the Office Manager role and after training her, took on additional responsibilities as Digital Marketing Manager - managing digital marketing services for a portfolio of clients. I was required to become Google AdWords Certified and I completed the training and certification exams outside of working hours. Keen to continue my professional growth, in 2008 I undertook an APM qualification and utilised these skills to transition into Project Management, reporting directly to the Operations Director. As my experience grew and the business’ needs evolved, in 2010, I was requested to undertake additional account management responsibilities, resulting in a transfer to Account Management and was ultimately promoted to Senior Account Manager in 2012.