Beth Lowing-Froncek Email & Phone Number

Greater Chicago Area, Il, Us

Greater Chicago Area, Il, Us

August 2015 to December 2018 dual role. Led Shopper Marketing for the Convenience channel + HQ Shopper Marketing liaison for the Confections category. January 2019 Shopper Marketing lead for the Drug Channel.

Brentford, Middlesex, Gb

Effective March 2, 2015, Novartis OTC is now GSK Consumer Healthcare.

Basel, Baselstadt, Ch

Basel, Baselstadt, Ch

Develop and deploy shopper insights and shopper selling platforms/programs specifically for the OTC Cough/Cold Seasonal and Digestive Health categories for the Food, Drug, Mass & Club channels. Brands include:Theraflu, Triaminic, Prevacid, GasX and Benefiber.Organized and led NCH's 2013 Shopper Engagement Meeting. Assembled agenda, vendors and global content for the meeting.

Vernon Hills, Il, Us

Orchestrate multiple stages of high-impact, market-leading product launch from concept to market for national Specialty Coating and Cleaner brands. Conceptualize, create, and launch branding programs for innovative, high-performance products to increase revenue. Analyze and understand market trends and competition.Oversee teams coordinating trend / market research, advertising / messaging campaigns, and product launch; communicate with sales team, buyers, and key product development decision makers including R&D, quality control, regulatory compliance and legal affairs.Direct product end-user education tools and product use promotional materials; create sell sheets, catalog entries, and Web campaigns. Develop and deliver presentations and brand plans to Senior Management and internal customers; conduct product training sessions. Attend conferences, exhibitions, trade shows, and line reviews to retain strong market presence and brand footprint. Track, record, and report performance metrics.

Eindhoven, Noord Brabant, Nl

Utilized deep understanding of market and products to implement effective marketing initiatives to attain and penetrate accounts. Developed strategic plans for all accounts by assessing customer needs, participating in client calls and presentations, performing analysis of promotional programs, and developing trade marketing calendar based on marketing plans. Coordinated program design and execution, collaborating with sales and operation teams to organize trade shows and new-product launches.

Eindhoven, Noord Brabant, Nl

Supported strategic-planning for Halogená brand and Specialty Lighting. Developed selling tools and creative copy, and presented brand plans. Analyzed brand and product performance and promotions, developed recommendations. Supported development of annual marketing plan. Interfaced with staff in product management, operations, marketing communications, packaging, PR, and legal departments. Communicated with internal / external vendors and/or agencies. Team member: Brand Positioning E-learning Team, Six Sigma Green Belt Team supporting new-product introduction process, and Marketing & Sales/Market Intelligence Process Survey Team.

Eindhoven, Noord Brabant, Nl

Promoted to senior role from Inside Sales Representative (1998-1999) and Customer Service Representative (1996-1998). Analyzed, tracked, and managed product portfolio. Interfaced with product, marketing, public-relations, planning, sales, and customer-service departments. Reported to upper management. Developed compliance scripts for ISO 9001 program standards. Supported ad-hoc project requests for Six Sigma Black Belt Program.

Bachelor Of Arts (B.A.), English Language And Literature, General

Master Of Arts (M.A.), English Language And Literature, General