Beth Lucente Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Canada Area

Toronto, Ontario, Canada

Toronto, Canada Area

Toronto, Canada Area

•Cultivating positive business relationships with Canada’s major media agencies and direct advertisers while identifying strategies for maximizing campaign ROI, optimizations and client growth opportunities•Working collaboratively with sales, creative and performance teams on client campaigns, presentations and proposals •Leveraging data analysis tools to present clients with insightful post campaign reporting that inform and challenge their future marketing initiatives •Strong… Show more •Cultivating positive business relationships with Canada’s major media agencies and direct advertisers while identifying strategies for maximizing campaign ROI, optimizations and client growth opportunities•Working collaboratively with sales, creative and performance teams on client campaigns, presentations and proposals •Leveraging data analysis tools to present clients with insightful post campaign reporting that inform and challenge their future marketing initiatives •Strong focus on developing high-impact engagement units as well as performance driven campaigns Show less

Toronto, Canada Area

•Hybrid media strategist for Ford Canada with a strong focus on digital and branded content•Working collaboratively with all internal agency teams including accounts, creative, social, analytics and media buyers•Confident presenter of media plans, proposals, POVs and analyses to clients and internal stakeholders•Proficient in completing competitive, target and industry research•Maintaining a high level of accuracy in all documents – budget control reports, blocking… Show more •Hybrid media strategist for Ford Canada with a strong focus on digital and branded content•Working collaboratively with all internal agency teams including accounts, creative, social, analytics and media buyers•Confident presenter of media plans, proposals, POVs and analyses to clients and internal stakeholders•Proficient in completing competitive, target and industry research•Maintaining a high level of accuracy in all documents – budget control reports, blocking charts, digital performance reporting Show less

Toronto, Canada Area

•Strong project management skills planning hybrid media campaigns for a wide variety of clients (integrated oil, financial, QSR, retail)•Detail oriented and proficient working in a fast paced environment with tight deadlines •Building and maintaining strong relationships with clients, suppliers, creative and PR agencies•Helping to plan company initiatives as a member of Employee Council and New Business team

Scs Certificate In Digital Strategy And Communications Management

SCS 2875: Foundations of Digital Communications Strategy and Social Media

Honours Specialization, Media Information And Technoculture (Mit)

Activities and Societies: MitZine Copy Editor, Italian at UWO Minor in Italian Studies. Completed final language course on exchange.