Beth Lutz Guy Email & Phone Number

Charlotte, North Carolina, Us

Building and leading new Services Team to create growth strategies and operational plans within the new Business Development Team, which provides energy system solutions to Commercial, Industrial, and Governmental customers. Our team of experts work with customers to help them achieve their goals encompassing quality control, sustainability, cost containment, fulfillment, safety, operational performance, etc. Solutions include Energy Management Systems, Electrical Infrastructure, Backup Power Systems, Outdoor Lighting and much more.

Worked with industry leading and startup companies on special projects ranging from developing business plans to executing specific initiatives.

• Developed strategic marketing and business development plans to increase B2B, B2B2C and B2C business for print and digital products, working collaboratively with product and sales teams to achieve goals. $20M revenue. P&L management. Contract management. Achieved 8 out of 10 fiscal year goals.• Built and led marketing team to develop impactful brand and vertical specific plans launching new products and driving awareness through initiatives including websites, social media, trade media, client specific communications, and industry events. Managed $1.8M budget.

• Developed and executed strategic marketing plans that opened new markets for company and exceeded revenue targets.• Created new selling tools and website to drive product awareness through new market segments.

Maumee, Ohio, Us

• Developed strategic sales and marketing plans, working directly with retail buyers and brand partner (Castrol) to achieve financial goals. • Managed one Account Coordinator responsible for all retail customer service functions.

Maumee, Ohio, Us

• Developed and implemented strategic marketing plans for CARQUEST through multistep distribution channel, successfully managing $2M budget, contributing to annual sales of $70M with 18% five year average growth rate. • Initiated product improvements, working closely with departments across the company, to address market needs.

Sheboygan Falls, Wisconsin, Us

• Increased sales through New England's largest grocery store chain,

Sheboygan Falls, Wisconsin, Us

• Developed product and marketing plans for breakfast category, including launch of four new products.