Beth Martinelli Email & Phone Number

I am a Lean Startup Junkie!I am passionate about digging into customer problems, generating hypotheses of potential solutions and driving the cycle of customer testing and iterating until the elusive product market fit is achieved (by way of multiple pivots!) Once that nirvana is reached, it's all hands on deck to get the product to market. To accomplish this I focus on knowing the target, developing crisp messaging, building strong partnerships and designing and executing data driven marketing campaigns. I can successfully build collaborative, high performing teams-I create a culture of lift-I use storytelling to create community-I am fully accountable.I can successfully design and execute GTM strategies-Build predictable marketing funnels-Execute Integrated Marketing Campaigns across multiple channels -Analyze data to optimize marketingI can successfully raise venture funding:-I focus on product market fit-I set and accomplish key funding milestones-I develop messaging that tells the storyI love the idea of building venture ecosystems in unexpected places and I got my chance to do so when I moved from Silicon Valley to Louisville, KY. This flyover state has great potential and so I decided to both start a new venture and help foster other Lean Startup Junkies. I am co-founder of C-Plan.IT, an early stage technology startup on a mission to combat the effects of the current healthcare workforce crisis. Using an AI-enabled Decision Intelligence model, we target the lack of a systemic decision-making capability at the heart of clinical operations to connect decisions to their outcomes. Professional SkillsProduct Marketing|Customer Research|Channel Marketing|Messaging|Integrated Marketing|Fundraising|Pitch DecksDomain KnowledgeSaaS|Enterprise Software|Small Medium Business Software|Health Tech|Decision Intelligence|Sports Software|Data Management|AI|ML|HCI|Workforce Management

Listed skills include Business Strategy, Strategy, Marketing, Management, and 12 others.